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ZAG: The Number-One Strategy of High-Performance Brands
Author Marty Neumeier
"When everybody zigs, zag," says Marty Neumeier in this fresh view of brand strategy. ZAG follows the ultra-clear "whiteboard overview" style of the author’s first book, THE BRAND GAP, but drills deeper into the question of how brands can harness the power of differ....
Release Date 2006/09 -
Trends in Packaging of Food, Beverages and Other Fast-Moving Consumer Goods (FMCG)
Author N Farmer
Packaging plays an essential role in protecting and extending the shelf life of a wide range of foods, beverages and other fast-moving consumer goods. There have been many key developments in packaging materials and technologies in recent years, and Trends in packag....
Release Date 2013/02 -
The Truth About Best Branding Practices (Collection)
Author William Kane , Michael Solomon , Donna Heckler , Brian D. Till
150 powerful bite-size techniques for creating high-value brands – and keeping them strong!Three full books of bite-size, actionable guidance on branding and marketing! Discover how to build great brands, and keep them great... ensure branding consistency everywhere....
Release Date 2010/11 -
Author G. Riley Mills , David Lewis
Tap into the powerful techniques of professional actors and great communicatorsThe Pin Drop Principle is a step-by-step master class for anyone wishing to become a more confident and credible communicator. Lewis and Mills believe all business professionals ought to ....
Release Date 2012/05 -
The Patron Way: From Fantasy to Fortune - Lessons on Taking Any Business From Idea to Iconic Brand
Author Ilana Edelstein
The never-before-told story of Patrón Tequila—the brand that revolutionized an industryHow a billion-dollar business ascended from a forgotten dusty agave field in central MexicoThe Patrón Way details the unorthodox building of the brand, the extraordinary creativit....
Release Date 2013/04 -
The Open Brand: When Push Comes to Pull in a Web-Made World
Author Nita Rollins , Kelly Mooney
Many of the best brands today are of geek pedigree, powered by the technologies, traits and trends of the ascendant digital channel. Amidst the decline of mass marketing, push marketing tactics have been superseded by new forms of influence. These include the creati....
Release Date 2008/03 -
Author Alexander Elder
A detailed look at one of the most underestimated aspects of trading-sellingIn The New Sell and Sell Short, Second Edition, Dr. Alexander Elder explains how to exit a stock at the right time and how to initiate a short position to profit from a stock that is showing....
Release Date 2011/03 -
The Money-Raising Nonprofit Brand: Motivating Donors to Give, Give Happily, and Keep on Giving
Author Jeff Brooks
Why commercial-style branding doesn't work for nonprofits—and what doesTaking its cue from for-profit corporations, the nonprofit world has increasingly turned to commercial-style branding to raise profiles and encourage giving. But it hasn't worked. Written by a ....
Release Date 2014/03 -
Author Tom Szaky
Outstanding Book of the Year gold medalist and “Most Likely to Save the Planet” from the Independent Book Publisher Awards.Tom Szaky sets out to do the impossible – eliminate all waste. This book paints a future of a “circular economy” that relies on responsib....
Release Date 2019/02 -
The Complete Idiot's Guide to Branding Yourself
Author Sherry Beck Paprocki , Ray Paprocki
A brand new look at a time-tested business practice. Using powerful techniques refined in the heat of business competition, this book guides readers in defining and building a personal brand that is distinctive, relevant, and consistent. It includes: ? An in-depth ....
Release Date 2009/05 -
The Community Managers Playbook:How to Build Brand Awareness and Customer Engagement
Author Lauren Perkins
Savvy companies recognize the value of a strong community. Think of Nike and its community of runners, Nike+, and you’ll quickly understand that creating and fostering an online community around a product or brand is a powerful way to boost marketing efforts, ga....
Release Date 2015/01 -
The Brand Strategy Canvas: A One-Page Guide for Startups
Author Patrick Woods
Launching a startup is now easier than ever before. Building a lasting brand, however, remains a mystery for even the savviest of founders. An impactful, recognizable brand is perhaps a company’s most valuable intellectual property. And any strong brand starts with a stra....
Release Date 2019/12 -
Author Marty Neumeier
THE BRAND GAP is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a “charismatic brand”—a brand t....
Release Date 2005/08 -
The Brand Flip: Why customers now run companies and how to profit from it
Author Marty Neumeier
Best-selling brand expert Marty Neumeier shows you how to make the leap from a company-driven past to the consumer-driven future. You’ll learn how to flip your brand from offering products to offering meaning, from value protection to value creation, from cost-based....
Release Date 2015/07 -
The 22 Immutable Laws of Branding
Author Laura Ries , Al Ries
This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet BrandingSmart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about so....
Release Date 2009/10 -
Author Majken Schultz , Mary Jo Hatch
Taking Brand Initiative offers a revolutionary approach to corporate branding that looks beyond the marketing value of brands company-to-customer and the HR significance of brands company-to-employee. It places the management of brands at the senior level of managem....
Release Date 2008/03 -
Survival of the Fittest for Investors
Author Dick Stoken
The science behind creating portfolios that adapt to market changes“After ten years of poor stock market returns and yet great bond and gold returns, there is a real thirst for an all-weather portfolio in a high-risk period. Dick Stoken builds that diversified portf....
Release Date 2011/11 -
Author Paul Jackson
Unlike other packaging titles, which simply provide templates to copy, this book enables designers of all packaging types to create 3-D packaging forms that are specific to their needs rather than based on an existing design. It teaches a simple ‘net’ construction ....
Release Date 2012/02 -
Strategic Brand Management, Fourth Edition
Author Kevin Lane Keller
Create profitable brand strategies by building, measuring, and managing brand equityKevin Lane Keller is recognized as one of the international leaders in the study of strategic brand management and integrated marketing communications. In Strategic Brand Management....
Release Date 2013/07 -
Author Gordon Whitman
Stand Up!How to Get Involved, Speak Out, and Win in a World on FireA society that actively combats racism, treats climate change as a serious threat, and ensures that all people have a living wage and a decent life for themselves and their families is not a pr....
Release Date 2018/01 -
Author Pernessa C. Seele
No More Hate! All Are Welcome!“Stigma” is a simple two-syllable word, yet it carries the weight of negative and often unfair beliefs that we hold about those who are different from us. Stigmas lock people into stereotyped boxes and deny us all the right to be ....
Release Date 2017/10 -
Stand Out: Design a personal brand. Build a killer portfolio. Find a great design job.
Author Denise Anderson
The design marketplace has never been more competitive, or demanded more from emerging talent. To succeed, you must navigate the transition from learner to professional with purpose and precision. In Stand Out: Building Your Design Portfolio, Denise Anderson offers....
Release Date 2016/01 -
Author Alison Hill
Tools, tips and strategies to stop the cycle of 'busy' and start getting aheadStand Out shows you how to stop working so much, and start achieving instead. Everyone is busy, but working harder to do more isn't getting us anywhere. We're overwhelmed, distracted ....
Release Date 2016/12 -
Really Good Packaging Explained
Author Sharon Werner , Marianne Klimchuk , Bronwen Edwards , Rob Wallace
This book, the second in the series following Really Good Logos Explained, addresses the elements of effective packaging vs. packages that aren’t successful and what makes a particular design more powerful or attention-getting than others.
Release Date 2009/09 -
Author Peter Hlavnicka , Anthony M. Keats
Protecting the Brand, Volume II: Busting the Bootlegs follows Volume I which provides a unique combination of legal and business best practices related to intellectual property protection.This second volume showcases U.S. states specific legal statues and examples related to the legal approach to co....
Release Date 2022/04 -
Personal Branding for Entrepreneurial Journalists and Creative Professionals
Author Sara Kelly
Personal Branding for Entrepreneurial Journalists and Creative Professionals outlines and describes the complete process of building and growing a successful personal brand. Focused on the independent journalist or creative professional in the new digital marketplace, Sar....
Release Date 2017/04 -
Author Susan Chritton
The fun way to create and maintain personal brandingDistinguishing yourself from the competition is important in any facet of business. Creating a clear and concise image, reputation, and status in the professional world provides an edge, whether searching for a fir....
Release Date 2012/06 -
Author Henry Emblem , Anne Emblem
Packaging is a complex and wide-ranging subject. Comprehensive in scope and authoritative in its coverage, Packaging technology provides the ideal introduction and reference for both students and experienced packaging professionals.Part one provides a context for th....
Release Date 2012/10