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Branding Yourself, 3rd Edition
Author Kyle Lacy , Erik Deckers
Want a new job or career? Need to demonstrate more value to customers or employers? Use today’s hottest social media platforms to build the powerful personal brand that gets you what you want! In this completely updated book, Erik Deckers and Kyle Lacy help you use....
Release Date 2017/12 -
Author Mike Downes , David Amerland
Google+ Hangouts™ can help you build brands, shorten sales cycles, improve customer service, train staff, align employees behind strategy, and a whole lot more. You name it, someone’s doing it successfully with Hangouts. You can, too—and Google+ Hangouts for Busines....
Release Date 2014/04 -
Author Peter Hlavnicka , Anthony M. Keats
Protecting the Brand, Volume II: Busting the Bootlegs follows Volume I which provides a unique combination of legal and business best practices related to intellectual property protection.This second volume showcases U.S. states specific legal statues and examples related to the legal approach to co....
Release Date 2022/04 -
The Brand Flip: Why customers now run companies and how to profit from it
Author Marty Neumeier
Best-selling brand expert Marty Neumeier shows you how to make the leap from a company-driven past to the consumer-driven future. You’ll learn how to flip your brand from offering products to offering meaning, from value protection to value creation, from cost-based....
Release Date 2015/07 -
Author Lars Schmidt , Richard Mosley
Attract the very best talent with a compelling employer brand!Employer Branding For Dummies is the clear, no-nonsense guide to attracting and retaining top talent. Written by two of the most recognized leaders in employer brand, Richard Mosley and Lars Schmidt, thi....
Release Date 2017/02 -
Deriving Value From Conversations About Your Brand
Author Ed Keller , Koen H. Pauwels , Rick Larkin , Brad Fay
Companies often treat social media as the conversation that represents what consumers are saying about any given brand. But research shows that online and offline conversations are different beasts. Even though they both drive sales, they need to be measured and ma....
Release Date 2019/01 -
Stand Out: Design a personal brand. Build a killer portfolio. Find a great design job.
Author Denise Anderson
The design marketplace has never been more competitive, or demanded more from emerging talent. To succeed, you must navigate the transition from learner to professional with purpose and precision. In Stand Out: Building Your Design Portfolio, Denise Anderson offers....
Release Date 2016/01 -
Legacy in the Making: Building a Long-Term Brand to Stand Out in a Short-Term World
Author Yvon Chouinard , Lucas Conley , Mark Miller
A book for a different breed of business leader, one who looks beyond the moment to create a life of significance.Most of us are familiar with the traditional way of looking at legacy—something preserved in the past. Traditional legacy is all around us, evidenced b....
Release Date 2018/03 -
Dealing with Meetings You Can't Stand: Meet Less and Do More
Author Dr. Rick Brinkman
The proven process for making the most of every business meeting—from the coauthor of the international bestseller Dealing with People You Can’t StandFrom Dr. Rick Brinkman, one of the bestselling masterminds who made Dealing with People You Can’t Stand a little le....
Release Date 2017/05 -
Author Alison Hill
Tools, tips and strategies to stop the cycle of 'busy' and start getting aheadStand Out shows you how to stop working so much, and start achieving instead. Everyone is busy, but working harder to do more isn't getting us anywhere. We're overwhelmed, distracted ....
Release Date 2016/12 -
ZAG: The Number-One Strategy of High-Performance Brands
Author Marty Neumeier
"When everybody zigs, zag," says Marty Neumeier in this fresh view of brand strategy. ZAG follows the ultra-clear "whiteboard overview" style of the author’s first book, THE BRAND GAP, but drills deeper into the question of how brands can harness the power of differ....
Release Date 2006/09 -
Cyberbranding: Brand Building in the Digital Economy
Author Deirdre Breakenridge
The first complete framework for integrating offline and online marketing!Step-by-step processes for reengineering any brand!Achieving true synergies between online and offline brandsIncludes interviews with the world's leading Internet branding executivesThe Inter....
Release Date 2001/05 -
Be Your Own Brand, 2nd Edition
Author Karl D Speak , David McNally
In this second edition of their classic book on personal brand David McNally and Karl Speak show that developing a personal brand is not about constructing a contrived image. Rather, it is a process of discovering who you really are and what you aspire to be. The ha....
Release Date 2010/12 -
Brand Rewired: Connecting Intellectual Property, Branding, and Creativity Strategy
Author Jennifer C. Wolfe , Anne H. Chasser
Discover how the world's leading companies have added value to their company by rewiring the brand creation processBrand Rewired showcases the world's leading companies in branding and how they have added value to their company by rewiring the brand creation proce....
Release Date 2010/07 -
The Money-Raising Nonprofit Brand: Motivating Donors to Give, Give Happily, and Keep on Giving
Author Jeff Brooks
Why commercial-style branding doesn't work for nonprofits—and what doesTaking its cue from for-profit corporations, the nonprofit world has increasingly turned to commercial-style branding to raise profiles and encourage giving. But it hasn't worked. Written by a ....
Release Date 2014/03 -
Author Pernessa C. Seele
No More Hate! All Are Welcome!“Stigma” is a simple two-syllable word, yet it carries the weight of negative and often unfair beliefs that we hold about those who are different from us. Stigmas lock people into stereotyped boxes and deny us all the right to be ....
Release Date 2017/10 -
Author Mr. David Royston-Lee , Mr. John Purkiss
In the modern workplace, clearly defined hierarchies are on the wane, few of us have ‘jobs for life’ and many of us have portfolio careers or are self-employed. In these self-reliant times, it’s essential to be remembered for the right reasons. Brand You helps you d....
Release Date 2012/05 -
Author Tom Szaky
Outstanding Book of the Year gold medalist and “Most Likely to Save the Planet” from the Independent Book Publisher Awards.Tom Szaky sets out to do the impossible – eliminate all waste. This book paints a future of a “circular economy” that relies on responsib....
Release Date 2019/02 -
Design Better and Build Your Brand in Canva
Author Laura Goodsell , Janine Friston , Heather Palfreyman
Discover everything you need to get started with Canva, create a brand, and easily design professional-looking graphics to go from zero to pro in no timeKey FeaturesOrganize your business designs using folders and learn to schedule social media content in Canva’s own content plannerLearn to create p....
Release Date 2023/01 -
Digital You: Real Personal Branding in the Virtual Age
Author William Arruda
What’s your story?The most successful brands aren’t created, they are unearthed. Successful branding is based on authenticity. So how do you reveal your own brand? First, by searching yourself for answers to questions like these: What do you do better than anyone? ....
Release Date 2019/10 -
Author Carrie Melissa Jones , Charles Vogl
An authentic brand community is more than just people buying your product or working alongside one another. This book articulates the critical roles of mutual concern, common values, and shared experiences in creating fiercely loyal customer and collaborator relatio....
Release Date 2020/05 -
The Brand Strategy Canvas: A One-Page Guide for Startups
Author Patrick Woods
Launching a startup is now easier than ever before. Building a lasting brand, however, remains a mystery for even the savviest of founders. An impactful, recognizable brand is perhaps a company’s most valuable intellectual property. And any strong brand starts with a stra....
Release Date 2019/12 -
Origination: The Geographies of Brands and Branding
Author Andy Pike
Origination: The Geographies of Brands and Branding offers innovative theoretical and conceptual frameworks relating to the ways that actors create meaning and value in commodity brands and branding through processes of geographical association.Provides innovative c....
Release Date 2015/05 -
The Complete Idiot's Guide to Branding Yourself
Author Sherry Beck Paprocki , Ray Paprocki
A brand new look at a time-tested business practice. Using powerful techniques refined in the heat of business competition, this book guides readers in defining and building a personal brand that is distinctive, relevant, and consistent. It includes: ? An in-depth ....
Release Date 2009/05 -
Author Gordon Whitman
Stand Up!How to Get Involved, Speak Out, and Win in a World on FireA society that actively combats racism, treats climate change as a serious threat, and ensures that all people have a living wage and a decent life for themselves and their families is not a pr....
Release Date 2018/01 -
The Community Managers Playbook:How to Build Brand Awareness and Customer Engagement
Author Lauren Perkins
Savvy companies recognize the value of a strong community. Think of Nike and its community of runners, Nike+, and you’ll quickly understand that creating and fostering an online community around a product or brand is a powerful way to boost marketing efforts, ga....
Release Date 2015/01 -
Brand Revitalization: Creating a Plan to Win
Author Joan Kiddon - , Larry Light -
This Element is an excerpt from Six Rules for Brand Revitalization: Learn How Companies Like McDonald’s Can Re-Energize Their Brands (ISBN: 9780136043317) by Larry Light and Joan Kiddon. Available in print and digital formats.Build a systematic Plan to Win for revit....
Release Date 2010/02