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Author Steven G. Soechtig
Combine brand and experience into a single, exciting whole to drive growthThe Digital Transformation era has come and gone. Experiential concepts like personalization, transparency, transference, uniquity, and immediacy are now table stakes in an increasingly connected and responsive market. Compani....
Release Date 2022/08 -
Launching & Building a Brand For Dummies
Author Amy Will
Create a strong brand DNA—and watch it growThese days, customers want to have a deeply felt connection to the brands behind the products they're purchasing, which means that if you're starting a business, a strong brand DNA has got to be part of your creative process from day one. And it needs to ....
Release Date 2022/01 -
Author Geraint Evans
Dr Geraint Evans has spent the last 20+ years as an award- winning marketing consultant, delivering work for major brands such as Odeon Cinemas and now coaches and consults full time. He is a Visiting Research Fellow at St Mary’s University, London and an award winning academic author, holding a PhD....
Release Date 2021/06 -
Author Rob Meyerson
You don’t have a brand—whether it’s for a company or a product—until you have a name.The name is one of the first, longest lasting, and most important decisions in defining the identity of a company, product, or service. But set against a tidal wave of trademark applications, mortifying mistranslati....
Release Date 2021/12 -
Exponential: Transform Your Brand by Empowering Instead of Interrupting
Author Jeff Rosenblum
One of the world’s top advertising executives shows how iconic brands win new customers and build armies of evangelists.Great brands stand for more than just cool products and clever advertisements. They inspire audiences. They enrich communities. They energize people. They move people’s lives forwa....
Release Date 2021/12 -
Ethical Branding and Marketing
Author Hagai Gringarten , Raúl Fernández-Calienes
Ethical Branding and Marketing: Cases and Lessons provides current perspectives on fascinating global cases focusing on the specific combination of the two fields of "ethics" and "branding," on their relationship, and on how that joint perspective shapes brands, companies, business strategies, and t....
Release Date 2019/04 -
Branding Between the Ears: Using Cognitive Science to Build Lasting Customer Connections
Author Sandeep Dayal
Build a “cognitive brand” that connects with your customers in the deepest, most meaningful waysSuccessful marketing is all about unlocking the door to peoples’ thoughts, feelings, memories, and fantasies. Tap into one or more of these, and your brand will stick forever.In Branding Between the Ears,....
Release Date 2021/11 -
Developing Winning Brand Strategies
Author Lars Finskud
Developing Winning Brand Strategies introduces at a high level the actual relationships between branding, strategy, and corporate performance. It provides a fresh perspective on, and approach for, developing robust customer-focused strategy and describes the importa....
Release Date 2009/06 -
Author Suzanne Bates
Ride your personal brand to the highest level in your field!”A combination of inspiration and utility. . . . A must-read for leaders, entrepreneurs, or anyone who wants to harness the power of their own personal brand.”—DONNY DEUTSCH, television host and Chairman, D....
Release Date 2011/08 -
Author Karen Post
No brand is immune to crisis.WILL YOU BE READY?“A brand isn’t just what you say—it’s what you do. Post understands that and fearlessly shines a light on what actions can make a difference.”—Seth Godin, author of We Are All Weird“Karen Post is more than merely a game....
Release Date 2011/11 -
Author Debbie Millman
Brand Bible is a comprehensive resource on brand design fundamentals.
Release Date 2012/02 -
Luxury Brand Management: A World of Privilege, 2nd Edition
Author Gerald Mazzalovo , Michel Chevalier
The definitive guide to managing a luxury brand, newly revised and updatedWhat defines a luxury brand? Traditional wisdom suggests that it's one that's selective and exclusive—to such a degree that only one brand can exist within each retail category (automobiles,....
Release Date 2012/08 -
Author Paul Jackson
Unlike other packaging titles, which simply provide templates to copy, this book enables designers of all packaging types to create 3-D packaging forms that are specific to their needs rather than based on an existing design. It teaches a simple ‘net’ construction ....
Release Date 2012/02 -
Author Majken Schultz , Mary Jo Hatch
Taking Brand Initiative offers a revolutionary approach to corporate branding that looks beyond the marketing value of brands company-to-customer and the HR significance of brands company-to-employee. It places the management of brands at the senior level of managem....
Release Date 2008/03 -
Trends in Packaging of Food, Beverages and Other Fast-Moving Consumer Goods (FMCG)
Author N Farmer
Packaging plays an essential role in protecting and extending the shelf life of a wide range of foods, beverages and other fast-moving consumer goods. There have been many key developments in packaging materials and technologies in recent years, and Trends in packag....
Release Date 2013/02 -
Author Susan Chritton
The fun way to create and maintain personal brandingDistinguishing yourself from the competition is important in any facet of business. Creating a clear and concise image, reputation, and status in the professional world provides an edge, whether searching for a fir....
Release Date 2012/06 -
Online Communities Handbook: Building Your Business and Brand on the Web
Author Nancy Strauss , Anna Buss
Successful online communities don’t just happen by themselves. They’re the result of a carefully executed strategy, solid design, and patient nurturing. Though they may seem like a lot of work, the benefits an online community can bring to your brand make the effort....
Release Date 2009/03 -
Author Amy Hand
In this Infoline, you will discover how organizations use their brands to create expectations for current and potential customers. You will also gain an understanding of how strong brands present specific personality traits to make the organization easy to relate to....
Release Date 2010/06 -
Brand Valued: How socially valued brands hold the key to a sustainable future and business success
Author Fernando Rodes Vila , Guy Champniss
New techniques to refresh and recharge your brandsHow do you establish and maintain a strong long-term relationship between your brand and your consumers? Successful brand managers know that it is all about trust and keeping the consumers engaged.The success of rece....
Release Date 2011/07 -
Survival of the Fittest for Investors
Author Dick Stoken
The science behind creating portfolios that adapt to market changes“After ten years of poor stock market returns and yet great bond and gold returns, there is a real thirst for an all-weather portfolio in a high-risk period. Dick Stoken builds that diversified portf....
Release Date 2011/11 -
Author Alan Batten , Walter McDowell
In an effort to halt increasing media competition and decreasing audience shares, Branding has become the new mantra among television station and network executives. Branding TV: Principles and Practices second edition goes beyond the jargon of branding to exp....
Release Date 2005/07 -
Brand Enigma : Decoding the Secrets of your Brand
Author David Harvey , Duncan Bruce
Brand Enigma provides a refreshing antidote to tired, conventional approaches to business development, marketing and innovation. The premise for this book is that the brand embodies the spirit of the business and, properly understood, can enable the enterprise to ra....
Release Date 2008/12 -
Go Logo! A Handbook to the Art of Global Branding
Author Mac Cato
Unique among branding or creative guideline books, this book examines the enormous influence of both “commercial persuasion” and “societal persuasion” branding—and looks closely at the crucial role creative brand warriors play in building and sustaining winning desi....
Release Date 2010/03