Author Z. John Zhang , Jagmohan RajuThis Element is an excerpt from Smart Pricing (ISBN: 9780131494183) by Jagmohan Raju and Z. John Zhang. Available in print and digital formats.What your business can learn from Radiohead’s successful experiment with “pay as you wish” pricing.On October 9, 2007, the ....
Release Date 2010/02
“I Have a Dream”: A 50th Year Testament to the March that Changed America
Author Dr. Bernard LaFayette , Dr. Rodney Sampson , Bob Adelman , Dr. Charles Steele , DamiOn August 28, 1963, something quite amazing occurred. On that day, one of the largest political rallies ever took place in support of civil and economic rights of African-Americans, and Dr. Martin Luther King, Jr., standing in front of the Lincoln Memorial, gave one....
Release Date 2013/08
Author Marty Resnick , David TouitouGet your organization up and running with Zimbra, fastGet your organization up and running with Zimbra, fastAdminister the Zimbra server and work with the Zimbra web clientProtect your Zimbra installation from hackers, spammers, and virusesAccess Zimbra from Microso....
Release Date 2007/08
Zero to 100,000: Social Media Tips and Tricks for Small Businesses
Author Dean Anthony Gratton , Sarah-Jayne Gratton“I work in digital media publishing, yet I’ve struggled, like most of the business world, to understand how to make social media work for me. Sarah-Jayne and Dean tackled the challenge with an energy that has to be seen to be believed. These two are now my #1 source....
Release Date 2011/09
Author Frank Lekanne Deprez , Rene TissenWhat would happen if you could achieve business success without owning any assets, but could simply enjoy the benefits of them? What if companies were able to react instantly to changing circumstances by operating in negative time? What if you didn't need mana....
Release Date 2002/05
Zennovation: An East-West Approach to Business Success
Author Mortimer R. Feinberg , PhD , Adam Taki , Tomio TakiCombining the principles of Eastern and Western business practices for powerful successAs an entrepreneur, manager, and problem-solver, Tomio Taki has shared advice with businesspeople ranging from managers of mom-and-pops to high-powered executives from across the ....
Release Date 2012/05
Author Shama KabaniIn the two years since the first edition became a global bestseller, the world of social media has grown and changed enough to require an updated guide.Whether you use social media now or not, people are already talking about your company online. By becoming part of....
Release Date 2013/01
Author Suhreed SarkarA step-by-step developer's guideInstall, configure, and customize Zen Cart for your customersEnhance and modify Zen CartWalk through the creation of a fully functional book storeLearn advanced features of Zen Cart with practical examplesMigrate products and custome....
Release Date 2008/07
Zen and the Art of Business Communication
Author Susan L. LuckIn today’s online world, our professional image depends on our ability to communicate. Whether we’re communicating by email, text, social media, written reports or presentations, how we use our words often determines how others view us. This book offers....
Release Date 2016/09
Zebras and Cheetahs: Look Different and Stay Agile to Survive the Business Jungle
Author Col B. Jubenville , Micheal J. BurtPraise for Zebras and Cheetahs"It's not the big that eat the small. Today, it's the fast that eat the slow. Zebras and Cheetahs teaches you step by step how to run faster, to be agile in the business jungle, and to pounce on opportunity 10x quicker than your compe....
Release Date 2013/04
z/OS Diagnostic Data Collection and Analysis
Author David Carey , Paul RogersThis IBM Redbook describes problem diagnosis fundamentals and analysis methodologies for the z/OS system. It provides guidelines for the collection of relevant diagnostic data, tips for analyzing the data, and techniques to assist in identifying and resolving of La....
Release Date 2005/08
Z.E.R.O.: Zero Paid Media as the New Marketing Model
Author Maarten Albarda , Joseph JaffeThe world has changed. Everyone keeps reminding marketers and advertisers about the never ending and accelerating forces of technology disruption, consumer changes, and innovation evolution in the marketing world today. Sounds exciting except for the fact that we'r....
Release Date 2013/10
Yunnan-A Chinese Bridgehead to Asia
Author Tim SummersThe Chinese Government’s five-year strategy for social and economic development to 2015 includes the aim of making the southwestern province of Yunnan a bridgehead for ‘opening the country’ to southeast Asia and south Asia. Yunnan - A Chinese Bridgehead to Asia trac....
Release Date 2013/05
You’ve Released a Successful New Product...Now What?
Author Phil BakerThis Element is an excerpt from From Concept to Consumer: How to Turn Ideas Into Money (9780137137473) by Phil Baker. Available in print and digital formats. What to do after you get your product to market: preparing for competition, extending your advantage, and p....
Release Date 2010/02
YouTube® and Video Marketing: An Hour a Day, Second Edition
Author Greg JarboeFully updated with new information, including the latest changes to YouTube!If you're a marketer, consultant, or small business owner, this is the guide you need to understand video marketing tactics, develop a strategy, implement the campaign, and measure results.....
Release Date 2011/11
YouTube® and Video Marketing: An Hour a Day
Author Suzie Reider , Greg JarboeA complete, task-based guide to developing, implementing, and tracking a video marketing strategyOnline video marketing is crucial in today's marketplace. This guide teaches you proven, practical guidelines for developing and implementing video marketing for your o....
Release Date 2009/08
YouTube: An Insider's Guide to Climbing the Charts
Author Alan Lastufka , Michael W. DeanWant to make a splash on YouTube? Even go viral? You've come to the right place. This book is written by two veteran 'Tubers who live their art and know what they're talking about -- especially Alan Lastufka, a.k.a. "fallofautumndistro," who has over 13,000 YouTu....
Release Date 2008/11
Author Will EagleAdvice from a YouTube insider on how to creative effective campaignsYouTube is the top destination for online video. With over a billion viewers around the globe, it's also valuable real estate for marketers looking to get their message out. YouTube Marketing For Dummies....
Release Date 2019/02
YouTube Channels For Dummies, 2nd EditionCreate a YouTube channel that draws subscribers with top-notch content YouTube has the eyes and ears of two billion monthly users. YouTube Channels for Dummies, 2nd Edition offers proven steps to attracting a chunk of those billions to your personal or business channel.....
Author Michael MillerVIEW. UPLOAD. SHARE. That's what YouTube is all about–viewing, uploading, and sharing your favorite videos. And the book you hold in your hands will help you get the most out of this hot website. You'll learn how to find the latest viral videos, share your favorit....
Release Date 2007/04
Author Michael MillerTo any businessperson or marketing professional, YouTube’s 20 million viewers are a tempting target. How can you tap into the potential of YouTube to promote your business and sell your products or services?The answers in YouTube for Business show you how to make Yo....
Release Date 2008/08
Author Michael MillerShows how to use YouTube for effective business marketing and is now updated to include new business related YouTube featuresIncludes case studies -- examples of businesses, large and small, who are successfully using YouTube as part of their online marketing mixInc....
Release Date 2011/01
Author Jacobs TamaraThere is no better communications and brand coach in the industry than Tamara Jacobs! Tamara elevated the communication skills of our entire department and enabled the team to establish a powerful and respected new brand image. The ultimate compliment was having oth....
Release Date 2015/06
Your Training Questions Answered
Author Cheryl GambleThis issue responds to the most frequently asked questions by ASTD Members about training. Specifically, the material focuses on informal learning, trends, importance of credentialing to the profession, and reducing variables in training career paths.
Release Date 2010/12
Your Successful Project Management Career
Author Ronald B. CagleYour Successful Project Management Career answers all the questions new project managers typically have, giving them advice and information about entering and excelling in the fieldThe book clarifies important terminology, discusses how project management got starte....
Release Date 2004/11
Your Success In the Retail Business (Collection)
Author Barry Berman , Richard HammondA new collection filled with winning ideas and strategies for improving your sucess in the retail business...2 authoritative books, now in a convenient e-format, at a great price!Smart Retail, the world's #1 guide to retail success, complete with crucial, up-to-dat....
Release Date 2013/08
Your Strategy Needs a Strategy: How to Choose and Execute the Right Approach
Author Janmejaya Sinha , Knut Haanaes , Martin ReevesYou think you have a winning strategy. But do you?Executives are bombarded with bestselling ideas and best practices for achieving competitive advantage, but many of these ideas and practices contradict each other. Should you aim to be big or fast? Should you create....
Release Date 2015/06
Your People Need Care, Not a Battle Cry
Author Gianpiero PetriglieriWe too often squeeze our worries, fears, and needs through the funnel of aggression. That is usual in business — hence our fondness for the language of warfare. But the COVID-19 crisis is not business as usual, and leaders need better ways to show up and care for their pe....
Release Date 2020/05
Your No-Frills Investment Strategy
Author Gerald AppelThis Element is an excerpt from Technical Analysis: Power Tools for Active Investors (9780131479029) by Gerald Appel. Available in print and digital formats.Why preserving capital needs to be your #1 priority – and how to do it.Successful investing involves two basi....
Release Date 2010/09
Author Niamh O'KeeffeYour Next Role is for the mass market of middle management in corporations, and any other level of executive, who feels stuck on their particular rung of the promotional ladder – and who need to find some answers and a fresh edge to get ahead. It's for people who ....
Release Date 2016/02