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China Catalyst: Powering Global Growth by Reaching the Fastest Growing Consumer Market in the World
Author David M. Holloman
Maximize your presence in the China marketTo drive the next round of global growth, companies will need to transition their operations and focus to one that serves the Chinese consumer. China Catalyst examines in-depth the transition currently underway in China from....
Release Date 2013/07 -
osCommerce Webmaster's Guide to Selling Online
Author Vadym Gurevych
Increase your sales and profits with expert tips on SEO, Marketing, Design, Selling Strategies, etc.Turn your e-commerce site into a money-making enterpriseFull of practical tips and tricks to improve profit with osCommerceProfessional advice on choosing the best co....
Release Date 2007/12 -
Magento Beginner's Guide - Second Edition
Author Robbert Ravensbergen , Sander Schoneville
As a non-techie you might be a bit daunted at the thought of taking on an e-commerce system as powerful as Magento. But don’t be – our guide makes it all so accessible with its user-friendly, absolute-beginner approach.Install, configure, and manage your own e-comme....
Release Date 2013/06 -
Selling Your Ideas to Your Organization
Author Harold Scharlatt
If you've got an idea you want to sell, you need to do two things: scan your environment and use effective tactics. This guidebook explains how to scan your environment and provides a collection of tactics you can use to sell your idea. Using this systematic approa....
Release Date 2008/03 -
What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest
Author Denise Lee Yohn
Discover proven strategies for building powerful, world-class brandsIt's tempting to believe that brands like Apple, Nike, and Zappos achieved their iconic statuses because of serendipity, an unattainable magic formula, or even the genius of a single visionary lead....
Release Date 2014/01 -
Selling Above and Below the Line
Author William Skip Miller
Cost, service, functionality—good salespeople know the value propositions that speak to frontline managers. But there’s another crucial player in the buying decision, with an entirely different set of criteria. Top-....
Release Date 2015/02 -
Chinese Librarianship in the Digital Era
Author Conghui Fang
The library in China has been transformed by rapid socioeconomic development, and the proliferation of the Internet. The issues faced by Chinese libraries andlibrarians are those faced by library practitioners more globally, however, China also has its own uni....
Release Date 2013/06 -
China Fast Forward: The Technologies, Green Industries and Innovations Driving the Mainland's Future
Author Bill Dodson
Will China Surpass the United States as an innovation nation?China is tirelessly working to overcome its technological deficiencies by driving R&D initiatives in government and business and adapting Western Internet platforms for domestic use. It is extending it....
Release Date 2012/10 -
Gatsby E-Commerce: A Practical Introduction to Creating E-Commerce Sites with the Gatsby Framework
Leverage the power of Gatsby to quickly produce e-commerce sites that are efficient, fast, and secure. This project-oriented book simplifies the process of setting up a Gatsby e-commerce site from start to finish, providing a starting toolset that you can use to develop future projects and inc.... -
Mastering Magento Theme Design
Author Andrea Saccà
This book will teach you how to create a custom Magento theme from scratch, how to make it mobile compatible, and much more. With lots of code snippets, it’s the perfect tutorial for web designers and developers.In DetailThis book explores Magento theme design, from....
Release Date 2014/04 -
Development and Reform of Higher Education in China
Author Shiyan Lou , Hong Zhen Zhu
The Chinese higher education sector is an area subject to increasing attention from an international perspective. Written by authors centrally located within the education system in China, Development and Reform of Higher Education in China highlights not only....
Release Date 2011/09 -
The New Solution Selling, 2nd Edition
Author Keith M. Eades
THE MARKET-PROVEN PRINCIPLES OF SOLUTION SELLING FOR TODAY'S HIGH-SPEED, HIGHER-PRESSURE SALES ENVIRONMENTThe long-awaited sequel to Solution Selling, one of history's most popular selling guidesNearly 10 years ago, the influential bestseller Solution Selling lite....
Release Date 2003/11 -
The Chinese e-Merging Market, Second Edition, 2nd Edition
Over the past decades China gained the reputation of being the world’s factory, focusing solely on manufacturing exports. This is about to change.The role of e-commerce is tremendously important in the context of the Chinese government’s stated goal of relying less on exports to the recession-strick.... -
Magento Site Performance Optimization
Author Mathieu Nayrolles
Leverage the power of Magento to speed up your websiteIn DetailIn the open source, e-commerce platform community, Magento has established itself as the most popular e-commerce platform in the market. It is supported by a very strong developer community and it fits m....
Release Date 2014/05 -
Author Michael Gross , James Cordier
The Go-To Option-Selling Guide--Updated for Today's Manic MarketsInvesting today is more complicated and unpredictable than ever before. The strategy of buy-and-hold has been replaced by buy-and-hope. Trying to grow your assets means worrying about how the next geo....
Release Date 2014/11 -
Author Alain-Dominique Perrin , Genevieve Tour , Robin Lent
Praise for Selling Luxury"Geneviève and Robin have brought together their talents to create a book that gives all Sales Ambassadors the fundamentals in selling and building customer loyalty."—Hamida Belkadi, CEO, De Beers Diamond Jewellers, USA"Selling Luxury is fil....
Release Date 2009/06 -
Author Oded Shenkar
By 2015, China may well have the world's largest economy. In The Chinese Century, Oded Shenkar shows how China is restoring its imperial glory by infusing modern technology and market economics into a non-democratic system controlled by the Communist party and bure....
Release Date 2004/10 -
Doing Business in China For Dummies®
Author Carson Block , Robert Collins
Navigate China's business culture and etiquette The fun and easy way to grow your business in China This authoritative, friendly guide covers all the basics, from the nuts and bolts of Chinese business and bureaucracy to negotiating with your Chinese partners. You....
Release Date 2007/08 -
Author Inese Liberte , Edgars Karlsons
Design, build, and profit from a sophisticated feature-rich online store using TYPO3Run your business like a pro and earn good profits in your online shop by harnessing all the features of TYPO 3Create an eaffaaective search system for productive navigation of your ....
Release Date 2010/05 -
Making 'Toons That Sell Without Selling Out
Author Bill Plympton
Learn the secrets behind independent animation from the "The King of Independent Animation - Academy Award-nominated Bill Plympton. This living legend breaks down how to make a career outside of the world of corporate animation - and without compromise. Learn time-....
Release Date 2012/11 -
201 GREAT IDEAS for Your SMALL BUSINESS, Third Edition
Author Jane Applegate
Completely revised and updated edition of this very popular and successful small business bookThe first edition of 201 Great Ideas for Your Small Business was hailed by management guru and author Tom Peters as "Brilliantly researched. Brilliantly written. A gem of p....
Release Date 2011/05 -
Author Jihong Sanderson
China – one of the world’s largest and fastest-growing markets – has been called “the business opportunity of this generation”. But business in China is unlike business in any other country – China is different. Understanding how Chinese history, culture, and busine....
Release Date 2008/09 -
Doing Business Successfully in China
Author Mona Chung
Despite the overwhelming importance of the Chinese economy to the success of Western economies, there has yet to be an examination of why Western companies have had difficulties in doing business with the Chinese. A significant barrier that companies have diff....
Release Date 2011/08 -
Author William Dowell , Winter Nie
The made in China label has long dominated the lower end of the US manufacturing industry, effectively squeezing it out of existence. That's old news. What most people don't know is that China's global reach now extends much further. Chinese companies have entere....
Release Date 2012/05 -
Author Michael Forsythe , Henry Sanderson
Inside the engine-room of China's economic growth—the China Development BankAnyone wanting a primer on the secret of China's economic success need look no further than China Development Bank (CDB)—which has displaced the World Bank as the world's biggest developm....
Release Date 2013/01 -
Exporting: The Definitive Guide to Selling Abroad Profitably
Author Laurel J. Delaney
Exporting: The Definitive Guide to Selling Abroad Profitably is for entrepreneurs and small business owners—the makers, movers, and shakers in our world—interested in taking their businesses to the next level of growth through exports.In the old days, creating an in....
Release Date 2013/12 -
Selling Online 2.0: Migrating from eBay® to Amazon®, craigslist®, and Your Own E-Commerce Website
Author Michael Miller
REMEMBER WHEN eBay USED TO BE A GREAT PLACE FOR SMALL SELLERS TO BECOME BIG SELLERS?Unfortunately, recent changes at eBay have made online auctions less reliable and profitable. So where can you sell when you can’t sell on eBay? Online auctions are the past; fixed-p....
Release Date 2009/03 -
Author Ed Shane
"Selling is identifying and satisfying customer needs profitably. Profitable for you, profitable for them."Diane Sutter, President and CEO of Shooting Star Broadcasting , owner of KTAB-TV, Abilene, TexasThis is the definition of sales used throughout Ed Shane....
Release Date 1999/02 -
Web Programming and Internet Technologies: An E-Commerce Approach
Author Scobey
Today's Web programmers are required to understand and use the tools and skills for both client and server-side programming. Web Programming and Internet Technologies: An E-Commerce Approach provides an accessible, comprehensive introduction to creating fully funct....
Release Date 2012/02 -
Teaming: How Organizations Learn, Innovate, and Compete in the Knowledge Economy
Author Edgar H. Schein , Amy C. Edmondson
New breakthrough thinking in organizational learning, leadership, and changeContinuous improvement, understanding complex systems, and promoting innovation are all part of the landscape of learning challenges today's companies face. Amy Edmondson shows that organiz....
Release Date 2012/04