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The Design of Things to Come: How Ordinary People Create Extraordinary Products
Author Peter Boatwright , Jonathan Cagan , Craig M. Vogel
The iPod is a harbinger of a revolution in product design: innovation that targets customer emotion, self-image, and fantasy, not just product function. Read the hidden stories behind BodyMedia's SenseWear body monitor, Herman Miller's Mirra Chair, Swiffer's mops....
Release Date 2005/06