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Reputation Management, 4th Edition
Reputation Management is an established how-to guide for students and professionals, as well as CEOs and other business leaders. This fourth edition is updated throughout, including: new social media management techniques for the evolving age of digital media, and perspectives on reputation manage.... -
Author Emmanuelle Savarit
Explore how User Research has been influenced over the years by a range of disciplines, such as HCI, usability, anthropology, cognitive psychology, ergonomics etc. This book aims to contribute to the User Research community and covers topics that will help UX professional....
Release Date 2020/07 -
Author Jon Yablonski
Every designer today should learn the fundamentals of psychology. Instead of forcing users to conform to a product design or experience, designers need to learn how users behave and interact with various digital interfaces.This guide provides some key principles fr....
Release Date 2020/07 -
Designing for Behavior Change, 2nd Edition
Author Stephen Wendel
Designers and managers hope their products become essential for users—similar to the way Instagram and Lyft have become a way of life for many. Such as deep integration into people’s lives isn’t accidental: it’s a process of careful design and iterative learning. T....
Release Date 2020/07 -
Author Aarron Walter
In the years since publishing the first edition, emotional design has gone from innovative to essential in designers’ toolkits. Aarron Walter once again offers wise, inspiring guidance for the principles of designing for humans, and addresses newer challenges that have em....
Release Date 2020/06 -
Author Lisa Owens , Crystal Kadakia
Meet Learning Needs With New Tools and New ThinkingLearning is no longer an activity or luxury that only occurs at specific stages in your life or career. With the digital revolution, learning has become immediate, real-time, and relevant whether you’re young, old, in the....
Release Date 2020/06 -
The Accidental Entrepreneur, The Survivor Edition
Author Janine Allis
Get the inside story of Boost Juice, a global phenomenon, and discover 30 strategies for business success from its founder, Janine Allis. Share in Janine’s colourful stories as a serious business woman on Shark Tank, a mud-covered competitor on Australian Survivor, author....
Release Date 2020/04 -
Author Tom Bulleit , Alan Eisenstock
The compelling story of how one man took a 150-year-old family recipe and disrupted the entire liquor industry one sip, one bottle, one handshake at a timeTom Bulleit stood on a stage before a thousand people inside a tent the size of a big-top. It was both his thirtieth ....
Release Date 2020/04 -
Responsive Web Design with HTML5 and CSS - Third Edition
Author Ben Frain
Harness the latest capabilities of HTML5 and CSS to create a single UI that works flawlessly on mobile phones, tablets, and desktops — plus everything in-betweenKey FeaturesUnderstand what responsive web design is and its significance for modern web developmentExplore the....
Release Date 2020/04 -
Instructional Story Design: Develop Stories That Train
Author Rance Greene
Once Upon a Time, Storytelling Met Instructional DesignFrom children to adults, everybody likes a good story. Stories are memorable, actionable, and emotional. We are constantly making sense of the world by forming stories, and that makes them perfect for instructional de....
Release Date 2020/04 -
Author Dave Malouf
Design is no longer a value-add that only some companies choose to afford. In today’s marketplace it’s a valuable strategic contributor for every organization. But getting the most value out of a design practice requires that these same organizations create an inte....
Release Date 2020/02 -
Intelligent Notification Systems
Author Abhinav Mehrotra , Mirco Musolesi , Mahadev Satyanaray
Notifications provide a unique mechanism for increasing the effectiveness of real-time information delivery systems. However, notifications that demand users' attention at inopportune moments are more likely to have adverse effects and might become a cause of potential d....
Release Date 2020/01 -
Inclusive Design for a Digital World: Designing with Accessibility in Mind
Author Regine M. Gilbert
What is inclusive design? It is simple. It means that your product has been created with the intention of being accessible to as many different users as possible. For a long time, the concept of accessibility has been limited in terms of only defining physical spac....
Release Date 2019/12 -
Asian Founders at Work: Stories from the Region’s Top Technopreneurs
Author Gracy Fernandez , Ezra Ferraz
What does it take to successfully launch and scale a startup in Asia? While much of modern business literature covers Silicon Valley and its founders, building a company in Asia—a world center of technology and innovation—is a vastly different journey, and not near....
Release Date 2019/12 -
Author Aravind Shenoy
Learn to use Bulma in your HTML file by applying easy-to-understand practical examples to create responsive and mobile-first websites.Featuring a step-by-step approach, this book encourages you to modify its code examples and review the changes produced in the out....
Release Date 2019/12 -
Author Yesenia Perez-Cruz
Good design systems can help you create digital products with efficiency and consistency. But great design systems will support and strengthen your team’s creativity at the same time. In Expressive Design Systems, Yesenia Perez-Cruz shows you how to build useful, d....
Release Date 2019/11 -
Just Enough Research, 2nd Edition
Author Erika Hall
Good research is about asking more and better questions, and thinking critically about the answers. Done well, it will save your team time and money by reducing unknowns and creating a solid foundation to build the right thing, in the most effective way.Erika Hall ....
Release Date 2019/10 -
Hello, My Name Is Awesome, 2nd Edition
Author Alexandra Watkins
The ultimate guide to naming your product or business has been updated throughout with twice as many resources as before, new stories (of both hits and flops), and an entirely new chapter on the power of names in the workplace.Too many new companies and produc....
Release Date 2019/10 -
Author Brian C. O'Connor , Richard L. Anderson , Gary Marchio
For over a century, motion pictures have entertained us, occasionally educated us, and even served a few specialized fields of study.Now, however, with the precipitous drop in prices and increase in image quality, motion pictures are as widespread as paperback books and p....
Release Date 2019/10 -
Author Adam Lawrence
Companies and their customers today often don’t focus on the same things. While a restaurant may work hard to create an exciting new menu item, diners care more about courtesy. A bank will spend thousands promoting trust while customers struggle to access their web....
Release Date 2019/08 -
Approachable Accessibility: Planning for Success
Author Michael Dowden , Martine Dowden
Understand the realities of modern web accessibility and what considerations should be made to include everyone. There are hundreds of millions of people who are being left out every single day on the web due to disability or circumstance. The purpose of web access....
Release Date 2019/06 -
Author Torrey Podmajersky
When you depend on users to perform specific actions—like buying tickets, playing a game, or riding public transit—well-placed words are most effective. But how do you choose the right words? And how do you know if they work? With this practical book, you’ll learn ....
Release Date 2019/06 -
Author Austin Govella
You can launch a new app or website in days by piecing together frameworks and hosting on AWS. Implementation is no longer the problem. But that speed to market just makes it tougher to confirm that your team is actually building the right product.Ideal for agile t....
Release Date 2019/05 -
Building Design Systems: Unify User Experiences through a Shared Design Language
Author Taurie Davis , Sarrah Vesselov
Learn how to build a design system framed within the context of your specific business needs. This book guides you through the process of defining a design language that can be understood across teams, while also establishing communication strategies for how to sel....
Release Date 2019/04 -
Author John Whalen
User experience doesn’t happen on a screen; it happens in the mind, and the experience is multidimensional and multisensory. This practical book will help you uncover critical insights about how your customers think so you can create products or services with an ex....
Release Date 2019/04 -
Everyday Information Architecture
Author Lisa Maria Martin
The design of information on the web changes the way people find, understand, and use that information—for better or for worse. Lisa Maria Martin shows you how to leverage the principles and practices of information architecture in order to craft more thoughtful an....
Release Date 2019/04 -
An Introduction to Survey Research, Volume I, 2nd Edition
Author Dr. Edward Nelson , Professor Emeritus Ernest L. Cowles
Survey research is a powerful tool used in business, health care, government, and other fields that seek to understand how and why individuals behave the way they do. Properly conducted, surveys can provide accurate insights into areas such as attitudes, opinions, ....
Release Date 2019/03 -
An Introduction to Survey Research, Volume II, 2nd Edition
Author Dr. Edward Nelson , Professor Emeritus Ernest L. Cowles
Survey research is a powerful tool to help understand how and why individuals behave the way they do. Properly conducted, surveys can provide accurate insights into areas such as attitudes, opinions, motivations, and values, which serve as the drivers of individual....
Release Date 2019/03 -
Qualitative Marketing Research
Author Professor Rajagopal Rajagopal
This book discusses qualitative research modeling and new approaches of qualitative data collection, interpretation of results, reporting, and deriving managerial implications.Qualitative research manages the fundamental challenge in interpreting the complexities a....
Release Date 2019/01