-
Author Robert Barocci , Taddy Hall , Steve Rappaport , Joseph Plummer
Praise for The Online Advertising Playbook"Finally, someone has documented all we know about online advertising and how to do it right. As much as this confirms that online advertising really works, we know that marketers don't always get it right. The ARF's The O....
Release Date 2007/04 -
Author Michael Miller
VIEW. UPLOAD. SHARE. That's what YouTube is all about–viewing, uploading, and sharing your favorite videos. And the book you hold in your hands will help you get the most out of this hot website. You'll learn how to find the latest viral videos, share your favorit....
Release Date 2007/04 -
Author Joy R. Butler
A resource for media producers who don’t want to be sued! Clearing rights means keeping your media production free of any material likely to spark legal action. Yet, knowing which materials may permissibly be used is a constant challenge. The Permission ....
Release Date 2007/03 -
Author Michael Peacock
A practical guide to getting your TYPO3 website up and running fastA practical step-by-step tutorial to creating your TYPO3 website Install and configure TYPO3Master all the important aspects of TYPO3, including the backend, the frontend, content management, and te....
Release Date 2007/03 -
101 Ways to Improve Customer Service: Training, Tools, Tips, and Techniques
Author Ukens , Lorraine L. , Team-ing with Success , Glen Arm , Maryland
101 Ways to Improve Customer Service provides a variety of training and development interventions that can be put to use right now with frontline service employees. Your customer service representatives directly influence the perception that customers have of your p....
Release Date 2007/02 -
Author Michael Edesess
No professional investing advice is good advice. This hard-hitting book proves it with indisputable facts drawn from scientific research and the author's own thirty-five years of experience in the investment industry. Michael Edesess exposes “The Big Investmen....
Release Date 2007/01 -
Author Bill Lamond
Unlock the magnificence in yourself and othersBorn to Lead is a powerful book of transformation that shows every woman how to unlock the genius of her uniquely feminine style of leadership, and use it in her life. Starting with the Feminine Principle, it helps you ....
Release Date 2006/12 -
Author Sid Davis
You’ve done all you can to make sure you love your home -- but now that you’ve decided to sell, you need your potential buyers to love it even more. Home Makeovers That Sell offers everything from last-minute cleaning checklists and staging strategies to inex....
Release Date 2006/11 -
Perfect Pitch: The Art of Selling Ideas and Winning New Business
Author Jon Steel
A professional "pitching coach" for one of the world's largest marketing conglomerates, Jon Steel shares his secrets and explains how you can create presentations and pitches that win hearts, minds, and new business. He identifies the dos and don'ts and uses real-....
Release Date 2006/10 -
The Kindness Revolution: The Company-Wide Culture Shift That Inspires Phenomenal Customer Service
Author Ed Horrell
Re-energize your company's customer service--and inspire greater customer loyalty--using the power of kindness. Despite what some may think, the war against bad customer service will not be won on the front lines by changing specific techniques and processes at the....
Release Date 2006/08 -
How to Recognize & Reward Employees: 150 Ways to Inspire Peak Performance, Second Edition
Author Donna Deeprose
Recognising and rewarding employees is a true business imperative no manager can afford to ignoreNow in a revised second edition, How to Recognise & Reward Employees gives managers all the helpful tools and information they need to get the most from their people....
Release Date 2006/08 -
A Better Way to Sell: Mastery of Sales Through Mastery of Self
Author Ranjan L. G. , De Silva
A Better Way to Sell aims to help salespeople discover their potential and to channelize it to meet their goals and achieve higher levels of success. The author has used the concepts of Neuro-Linguistic Programming (NLP) to help readers improve. Show and hid....
Release Date 2006/05 -
Service Orient or Be Doomed!: How Service Orientation Will Change Your Business
Author Ronald Schmelzer , Jason Bloomberg
Introducing service orientation as a vision and philosophy that can impact a business, this innovative new book equips the reader to:Best use technology resources to meet goalsUnleash their "inner nerd" to embrace IT as part of their business as a wholeAddress the "....
Release Date 2006/03 -
Introduction to Computational Fluid Dynamics
Author M. K. Laha , S. K. Chakrabartty , Pradip Niyogi
Introduction to Computational Fluid Dynamics is a self-contained introduction to a new subject, arising through the amalgamation of classical fluid dynamics and numerical analysis supported by powerful computers. Written in the style of a text book for advanced leve....
Release Date 2006/02 -
The Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profits
Author C. K. Prahalad
The world's most exciting, fastest-growing new market is where you least expect it: at the bottom of the pyramid. Collectively, the world's billions of poor people have immense untapped buying power. They represent an enormous opportunity for companies who learn h....
Release Date 2006/01 -
Author Sharlyn J. Lau
Knowing how to motivate employees is critical for an organization's ability to get results. When employees are not motivated properly, their productivity drops and key milestones and deadlines are missed. Motivation determines the direction of an employee's behavi....
Release Date 2005/10 -
Author Lou Russell
The title of this book, Training Triage, goes a long way toward describing its contents and approach to solving workplace performance issues. Simply put, this book offers you emergency remedies for the real training challenges and situations training professionals f....
Release Date 2005/10 -
From Ice Cream to the Internet: Using Franchising to Drive the Growth and Profits of Your Company
Author Scott A. Shane
In this book, Dr. Scott A. Shane systematically helps businesses assess the pros and cons of the decision to franchise. This book focuses squarely on the issues and challenges faced by franchisors. Shane answers key questions such as: What do successful franchisors....
Release Date 2005/01 -
Content Production Technologies
Author Harou Hiki , Fumio Hasegawa
We are currently in a digital content era. With the increase in circulation of multimedia content globally via the internet it has lead to the need for reuse of content stored in archives; the utilisation of newly stored materials; partially finished broadcasting p....
Release Date 2004/08 -
Clued In: How To Keep Customers Coming Back Again and Again
Author Lewis P. Carbone
Good, bad, or indifferent, every customer has an experience with your company and the products or services you provide. But few businesses really manage that customer experience... so they lose the chance to transform customers into lifetime customers.In this book, ....
Release Date 2004/05 -
Investment Fables: Exposing the Myths of "Can't Miss" Investment Strategies
Author Aswath Damodaran
A hard-nosed, objective evaluation of today's most widely-touted investment strategies.Examines 14 common investment strategies and presents exactly what works--and what doesn't.Beyond anecdotes: run the numbers with one of the world's leading investment research....
Release Date 2004/03 -
Predators and Profits: 100+ Ways for Investors to Protect Their Nest Eggs
Author Martin Howell
Predators and Profits helps you uncover the kind of scandals that brought down Enron and Worldcom. Are problem stocks still lurking in your portfolio? Learn how to identify them, while there’s still time. Leading Reuters business journalist Martin Howell identifies ....
Release Date 2003/04 -
The Complete Idiot's Guide to Great Customer Service
Author Ron Karr
You're no idiot, of course. You skillfully manage your kids' temper tantrums, diplomatically handle office politics, and even pleasantly deal with your friends' bickering. But when it comes to handling customer service, you feel utterly lost. It's time to make g....
Release Date 2003/01 -
Author John R. DiJulius
“Either you can decide to compete on price alone and pray you can maintain a cost structure to generate a profit, or you can provide magical moments that create value for your guests. . . . Throughout Secret Service, DiJulius demonstrates how to transform bland cus....
Release Date 2003/01 -
The Service Pro: Creating Better, Faster, and Different Customer Experiences
Author Josh Stroup , Rick Tate
This book provides a fundamental understanding of the competencies and tactics that increase customer retention and referrals. Ideal for both employees who serve customers directly or indirectly and those who manage them, this book offers lessons that will build pro....
Release Date 2003/01 -
Customer Relationship Management: Getting It Right!
Author Judith W. Kincaid
Build a winning CRM program—one step at a time.This book presents a complete, step-by-step blueprint for designing, implementing, and managing a successful CRM program. The former Director of HP's enterprise-wide CRM initiative shows how to identify the elements of....
Release Date 2002/10 -
Managing Enterprise Content: A Unified Content Strategy
Author Steve Manning , Pamela Kostur , Ann Rockley
Today's businesses are overwhelmed with the need to create more content, faster, cutomized for more customers, and for more media than ever before. Managing Enterprise Content: A Unified Content Strategy provides the concepts, strategies, guidelines, processes, and....
Release Date 2002/10 -
Organization 21C: Someday All Organizations Will Lead This Way
Author Subir Chowdhury
Organization 21C: Someday All Organizations Will Lead This Way brings together 19 all-new essays by the world's leading management thinkers, covering every key driver of organizational success: leadership, process, people, and organizational design. You'll find br....
Release Date 2002/09