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Multimodal Learning toward Micro-Video Understanding
Author Liqiang Nie , Meng Liu , Xuemeng Song
Micro-videos, a new form of user-generated content, have been spreading widely across various social platforms, such as Vine, Kuaishou, and TikTok.Different from traditional long videos, micro-videos are usually recorded by smart mobile devices at any place within a few s....
Release Date 2019/09 -
They Ask, You Answer, 2nd Edition
Author Marcus Sheridan
The revolutionary guide that challenged businesses around the world to stop selling to their buyers and start answering their questions to get results; revised and updated to address new technology, trends, the continuous evolution of the digital consumer, and much....
Release Date 2019/08 -
Author Richard Hammond
Richard Hammond is a retailing expert, and Smart Circle is his problem-solving consultancy. Together with select subject-matter experts he tackles a wide range of retail challenges: from ‘big idea’ and format development to customer engagement and retail futurology. He is also the author of Smart Re....
Release Date 2019/08 -
Author Paul-André Lambert , Remi Gicquel
There is no such thing as an easy sale. However, selling to an existing customer—whether by refreshing an old product or introducing a new and different product—is often easier, faster, and returns higher margins. Centering your organization’s sales strategy on you....
Release Date 2019/08 -
Microsoft Dynamics 365 Business Central Cookbook
Author Michael Glue
Gain useful insights to help you efficiently build, test, and migrate customized solutions on Business Central cloud and on-premise platformsKey FeaturesExplore enhanced functionalities and development best practices in Business Central Develop powerful Business Ce....
Release Date 2019/08 -
My Social Media for Seniors, 3rd Edition
Author Michael Miller
My Social Media for Seniors Step-by-step instructions for the tasks you care about mostLarge, full-color, close-up photos show you exactly what to doCommon-sense help whenever you run into problemsTips and notes to help you along the way Learn how to get the most o....
Release Date 2019/07 -
Author Sangeeta Waldron
The PR Knowledge Book is for everyone, irrespective of where you are in the world—whether a student starting out in this industry, self-employed, a home business, small business, start-up, charity, or any other type of organization wanting to embark on your PR jour....
Release Date 2019/07 -
Author Philip Weinmeister
Use this hands-on guide to build powerful solutions on the Salesforce platform without using a single line of code. This revised and expanded second edition includes Process Builder, Flow Builder, Lightning App Builder, Lightning Bolt Solutions, and more.Practical ....
Release Date 2019/06 -
Service Excellence in Organizations, Volume I
Author Fiona Urquhart
This book explores the basic tenets of service excellence, opening to distinguish customer service from service excellence, and explore the driving aspects of strategy and philosophy.The brand promise to customers creates expectations; hooks targeted and segmented ....
Release Date 2019/06 -
Service Excellence in Organizations, Volume II
Author Fiona Urquhart
This book explores the basic tenets of service excellence, opening to distinguish customer service from service excellence, and explore the driving aspects of strategy and philosophy.The brand promise to customers creates expectations; hooks targeted and segmented ....
Release Date 2019/06 -
Fundamentals of Digital Marketing, 2/e
Author Puneet Bhatia
Staying true to its former edition 'Fundamentals of digital marketing (second edition)' is an honest attempt to capture and showcase the evolving Indian landscape of digital marketing to an audience that had for long viewed this academic field from a non-Indian l....
Release Date 2019/06 -
Digital Marketing All-In-One For Dummies
Author Stephanie Diamond
Unlock the value in online marketingA well-executed digital marketing plan is a proven component of success in business, and Digital Marketing All-In-One For Dummies covers everything you need to build and implement a winning plan. Whether you’re a novice in the on....
Release Date 2019/05 -
The Invisible Brand: Marketing in the Age of Automation, Big Data, and Machine Learning
Author William Ammerman
Marketers are harnessing the enormous power of AI to drive unprecedented results The world of marketing is undergoing major change. Sophisticated algorithms can test billions of marketing messages and measure results, and shift the weight of campaigns—all in real t....
Release Date 2019/05 -
Author John Giles
You want the rigor of good data architecture at the speed of agile? Then this is the missing link - your step-by-step guide to Data Vault success.Success with a Data Vault starts with the business and ends with the business. Sure, there's some technical stuff in t....
Release Date 2019/05 -
10 Principles of Modern Marketing
Author Kevin Lane Keller , Ann Lewnes
Mastering technology is not the only criteria for success in the modern marketing era — the right people and processes must also be put in place to properly develop, manage and nurture the benefits of emerging tools. To be successful in the digital era, marketers s....
Release Date 2019/04 -
Author Frank J. Rumbauskas Jr.
Turn the tables on the social dynamics of sales—stop chasing prospects and start closing dealsSales Badassery: Kick Ass. Take Names. Crush the Competition is a no-nonsense guide to transforming your entire attitude to sales, turning the old way of doing things on i....
Release Date 2019/04 -
Customizing Dynamics 365: Implementing and Releasing Business Solutions
Author Sanjaya Yapa
Gain an understanding of basic and advanced customizations in Dynamics 365 and learn how they can be effectively used to implement simple business requirements. This is a practical book for developers that explains the use of various Dynamics 365 features as well a....
Release Date 2019/04 -
Odoo 12 Development Cookbook - Third Edition
Author Parth Gajjar , Alexandre Fayolle , Holger Brunn
Build customized solutions for your business using the latest features of Odoo 12 and PythonKey FeaturesGet up to speed with Odoo 12 to create custom and reusable modules Interconnect your application with other systems by implementing web APIs Understand the mechanisms....
Release Date 2019/04 -
Social Media Marketing, Second Edition, 2nd Edition
Author Emi Moriuchi
Faced with constant changes in consumer behavior, marketers are seeking various tools to promote and market their brands. Among those tools, the most impactful is consumer-generated content (CGC). CGC is viewed as consumers’ vote of confidence, which is a form of s....
Release Date 2019/04 -
Author Jessica Fewless , Peter Isaacson , Chris Golec
Account-Based Marketing is changing the discipline of marketing—Why?Business-to-business (B2B) companies spend $40 Billion on marketing each year, and they embrace tech-driven innovations, yet the traditional model for lead generation has not changed for decades. W....
Release Date 2019/03 -
Fail More: Embrace, Learn, and Adapt to Failure As a Way to Success
Author Bill Wooditch
The business professional’s guide to building success out of failureLearning from our mistakes is the only way to make sure we don’t make the same ones twice. But what if you could use every failure—large and small—to actually create a successful business, career, ....
Release Date 2019/03 -
Author Jason Miles
Publisher's Note: Products purchased from Third Party sellers are not guaranteed by the publisher for quality, authenticity, or access to any online entitlements included with the product.The essential guide to marketing and building your business on Instagram - t....
Release Date 2019/03 -
Author Karla Straker , Cara Wrigley
How can you create meaningful connections with customers in the digital space? The rapid emergence of new technologies has revolutionized the way companies build relationships and interact with their customers. Today, it’s more important than ever to have an emotio....
Release Date 2019/02 -
Author Will Eagle
Advice from a YouTube insider on how to creative effective campaignsYouTube is the top destination for online video. With over a billion viewers around the globe, it's also valuable real estate for marketers looking to get their message out. YouTube Marketing For Dummies....
Release Date 2019/02 -
Author John Lee
Master the online tools available to grow your business and conquer the competitionBusiness Hack is your essential roadmap to business growth and online marketing success. Author and successful entrepreneur John Lee shares his proven methods to harness the power of....
Release Date 2019/02 -
Author Dave Kerpen
Harness the power of social media to attract new customers and transform your business! More than three billion people are now on social media. If you’re not in the social media marketing game, you’re not in the game at all. From one of the world’s leading figures ....
Release Date 2019/02 -
Mastering Microsoft Dynamics 365 Customer Engagement - Second Edition
Author Deepesh Somani
A comprehensive guide packed with the latest features of Dynamics 365 for customer relationship managementKey FeaturesCreate efficient client-side apps and customized plugins that work seamlessly Learn best practices from field experience to use Dynamics 365 effici....
Release Date 2019/02 -
The Public Sector Can Teach Us A Lot About Digitizing Customer Service
Author Mary Tate , Alistair Barros , Nili Alireza
Digital customer service agents (known as virtual assistants, chatbots, or softbots) are typically used to sift through and process only the most straightforward customer inquiries, such as requests for basic information. At most companies, complex issues get passe....
Release Date 2019/01 -
Author Alan Chambers
Let your lifelong adventure begin todayLead Yourself to Success is your personal guidebook to greatness. Alan Chambers has led many expeditions to the North and South poles but you don't have to lead a national team or a multinational corporation to be successful,....
Release Date 2019/01 -
Author Larry Weber
Engage on a deeper level by disrupting the typical business development scriptAuthentic Marketing offers a forward-thinking approach to achieving an entirely new level of engagement with today’s purpose-driven and skeptical audiences. The heart of this process invo....
Release Date 2019/01