-
Beginning Salesforce Developer
Author Michael Wicherski
Get started developing on the Force.com platform in no time. With step-by-step guidance, starting with setting up your developer environment and progressing through to deploying to production, you will learn industry best practices to release robust custom applicat....
Release Date 2017/12 -
Author John Davis
The demands of a more dynamic, globalized business world have led to sophisticated methods for quantifying marketing success. This informative guide defines and explains the use of more than 110 key marketing metrics for the success of your business. In eleven focu....
Release Date 2017/12 -
Bioinspiration in Business and Management
Author Taryn Mead
Many organizations have found themselves well advanced in their sustainability strategies and reaching the limits of progress made through eco-efficiency measures and regulatory compliance. Looking for novel approaches and solutions, many managers are turning to bi....
Release Date 2017/12 -
Author Karinch Maryann , McCormick Jim
Ordinary salespeople sell. Extraordinary sales professionals engage. Part of what sets them apart is their ability to understand body language, both their prospect’s and their own, and use it to their advantage. Body Language Sales Secrets directly addresses the n....
Release Date 2017/12 -
Salesforce CRM Admin Cookbook - Second Edition
Author Paul Goodey
Extend and unleash the power of Salesforce CRM and the advanced features of the Lightning interface to create techniques for user interaction and derive real-world solutions.About This BookImplement advanced user interface techniques to improve the look and feel of....
Release Date 2017/12 -
The Human Being’s Guide to Business Growth
Author Gregory Scott Chambers
Every business owner looking for growth begins by thinking about new products and services, but that’s the wrong place to start. The place to start is inside their company, getting every employee to take responsibility for business development, regardless of ....
Release Date 2017/12 -
Author David J. Cichelli
Leverage the full power of your sales force with a cutting-edge compensation program Salespeople are motivated by many things—and how they’re paid tops the list. Sales compensation is one of the best tools for motivating any sales force and thus maximizing business....
Release Date 2017/11 -
Social Media Analytics Strategy: Using Data to Optimize Business Performance
Author Alex Gonçalves
This book shows you how to use social media analytics to optimize your business performance. The tools discussed will prepare you to create and implement an effective digital marketing strategy. From understanding the data and its sources to detailed metrics, dashb....
Release Date 2017/11 -
M-Powering Marketing in a Mobile World
Author Nikhilesh Dholakia , Ru Roy Dholakia , Syagnik Banerjee
The mobile, device-led integration of online and offline worlds has introduced many uncertainties and opportunities. These have driven businesses, researchers, and policymakers to learn more about this rapidly changing domain. To help businesses compete, survive, a....
Release Date 2017/11 -
Author Alan Charlesworth
Published in 1837, Hans Christian Andersen’s The Emperor's New Clothes tells the tale of two weavers who present a non-existent suit of clothes to the Emperor with the caution that the suit is invisible to those who are unfit for their positions, stupid, or ....
Release Date 2017/11 -
Mastering Microsoft Dynamics CRM 2016
Author Deepesh Somani
This comprehensive guide covers all the essential features of Dynamics CRM so you can build effective applicationsAbout This BookHarness the full power of Dynamics CRM 2016 through real-world scenariosCreate efficient client-side applications and customized plugins....
Release Date 2017/11 -
My Social Media for Seniors, 2nd Edition
Author Michael Miller
Learn Facebook, Twitter, Instagram, LinkedIn, Pinterest, Skype, and More!My Social Media for Seniors helps you learn what social media is all about, and how to use it to connect with friends, families, and more. The full-color book provides a general overview of wh....
Release Date 2017/10 -
Salesforce Marketing Cloud For Dummies
Author Mark Pollard , Chester Bullock
Salesforce Marketing Cloud: Take your digital marketing on a journey!Everything seems to be moving to the cloud these days—and digital marketing is no exception! Salesforce Marketing Cloud For Dummies guides you through the use of Salesforce's exciting suite of cl....
Release Date 2017/10 -
Odoo 10 Implementation Cookbook
Author Mantavya Gajjar
Comprehensive tasks covering Odoo 10 in the right wayAbout This BookReduce implementation costs and improve major benchmarks relating to storage space and speed.Implement the approval hierarchy and user and access rights, configure the company and language, and so o....
Release Date 2017/10 -
Author Jeb Blount , Ken Kupchik
Welcome to the world’s oldest profession . . . sales.Working in sales, you have the opportunity to make more money and drink more coffee than you ever thought possible! You also get these bonus benefits: customers who lie to your face, quotas that change as soon as....
Release Date 2017/09 -
Author Paul Johnson , Paul D. Sonkin
Learn the overlooked skill that is essential to Wall Street successPitch the Perfect Investment combines investment analysis with persuasion and sales to teach you the "soft skill" so crucial to success in the financial markets. Written by the leading authorities i....
Release Date 2017/09 -
Killing Marketing: How Innovative Businesses Are Turning Marketing Cost Into Profit
Author Robert Rose , Joe Pulizzi
Killing your current marketing structure may be the only way to save it!Two of the world’s top marketing experts reveal the next level of breakthrough success—transforming your marketing strategy into a standalone profit center.What if everything we currently know ....
Release Date 2017/09 -
Get to Aha!: Discover Your Positioning DNA and Dominate Your Competition
Author Andy Cunningham
From the marketing strategist who helped Steve Jobs launch the original Apple Macintosh comes a groundbreaking guide to positioning any company for industry dominance Andy Cunningham has been at the forefront of tech and innovation since day one, and she’s been hel....
Release Date 2017/09 -
Mastering Zoho CRM: Manage your Team, Pipeline, and Clients Effectively
Author Ali Shabdar
Teaches you to use Zoho CRM effectively to benefit your business. This book takes you through a number of real-life scenarios and teaches you how to use Zoho CRM to create solutions for your business, with no technical background needed and with little to no coding....
Release Date 2017/09 -
Implementing Microsoft Dynamics 365 for Finance and Operations
Author JJ Yadav , Yogesh Kasat , Rahul Mohta
Harness the power of Dynamics 365 Operations and discover all you need to implement itAbout This BookMaster all the necessary tools and resources to evaluate Dynamics 365 for Operations, implement it, and proactively maintain it.Troubleshoot your problems effective....
Release Date 2017/09 -
Author Linda Coles
The quick-and-easy guide to effective social media marketingSocial Media for Business is the essential guide to navigating the social media maelstrom and effectively promoting your business online. You'll learn how to develop a simple marketing plan, use social me....
Release Date 2017/08 -
Salesforce Lightning Reporting and Dashboards
Author Johan Yu
Learn how to build advanced reports and dashboards in Salesforce Lightning experienceAbout This BookVisualize and create advanced reports and dashboards using Lightning ExperienceImprove overall business efficiency with advanced and effective reports and dashboards....
Release Date 2017/08 -
The New Rules of Marketing and PR, 6th Edition
Author David Meerman Scott
The international bestseller—now in a new editionWhen it comes to marketing, anything goes in the Digital Age, right? Well, not quite. While marketing and public relations tactics do seem to change overnight, every smart businessperson knows that it takes a lot mor....
Release Date 2017/07 -
Author Lars Helgeson
Save time, save money, and grow your business with more effective CRMCRM For Dummies is the small business leader's guide to managing customer interactions. Customer relationship management is a critical part of any business, and it encompasses everything from bus....
Release Date 2017/07 -
Marketing Essentials for Independent Lodging
Author Marie Lanier , Pamela Lanier
Marketing a small, independently owned lodging business can be difficult. Marketing Essentials for Independent Lodgings outlines how to get a business’s name out there, attract consumers, and navigate the dicey world of social media and an online presence. De....
Release Date 2017/07 -
Service Level Manager - Careers in IT service management
Author John Sansbury
Service level management provides a framework in which IT services are defined, agreed upon and delivered. The role of service level manager is a critical one in that the agreements negotiated with customers should inform most if not all of the activities of the se....
Release Date 2017/07 -
Author Michal Krystyanczuk , Siddhartha Chatterjee
Leverage the power of Python to collect, process, and mine deep insights from social media dataAbout This BookAcquire data from various social media platforms such as Facebook, Twitter, YouTube, GitHub, and moreAnalyze and extract actionable insights from your soci....
Release Date 2017/07 -
Author Kristi Hedges
Great leaders inspire action with their words. They spark enthusiasm and commitment. With a single conversation, they can change the direction of someone's life.Everyone wants to be the kind of leader who energizes and mobilizes others—yet too few are. Why is it s....
Release Date 2017/06