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10 Principles of Modern Marketing
Author Kevin Lane Keller , Ann Lewnes
Mastering technology is not the only criteria for success in the modern marketing era — the right people and processes must also be put in place to properly develop, manage and nurture the benefits of emerging tools. To be successful in the digital era, marketers s....
Release Date 2019/04 -
10 Steps to Successful Customer Service
Author Maxine Kamin
Outstanding customer service is the heart of customer satisfaction and loyalty. How to achieve it? In a unique approach, author Maxine Kamin focuses on customer service from a values and mission viewpoint. Incorporating new age thinking into professional practice, 1....
Release Date 2010/02 -
10 Steps to Successful Social Networking for Business
Author Darin E. Hartley
Social networking has the potential to change the game for many businesses by connecting services or products directly to customers, but it can be hard to know where to start and how to use these technologies. 10 Steps to Social Networking for Business is your prime....
Release Date 2010/05 -
100 Skills of the Successful Sales Professional
100 Skills of the Successful Sales Professional prioritizes action-orientation and puts antiquated outlines out to pasture. The book is designed to not only curate the best expert teachings, but it also consolidates these teachings to maximize the value extracted from every page. If you’re conscien.... -
101 More Mixed Media Techniques
Author Monica Moody , Heather Greenwood , Marsh Scott , Cherril Doty
From printmaking and wabi-sabi painting topaper collage and resists, 101 More Mixed Media Techniques has something for everyartist and is guaranteed to spark new forms of creativity! Show and hide more
Release Date 2015/12 -
101 Ways to Improve Customer Service: Training, Tools, Tips, and Techniques
Author Ukens , Lorraine L. , Team-ing with Success , Glen Arm , Maryland
101 Ways to Improve Customer Service provides a variety of training and development interventions that can be put to use right now with frontline service employees. Your customer service representatives directly influence the perception that customers have of your p....
Release Date 2007/02 -
2011 Social Media Directory: The Ultimate Guide to Facebook, Twitter, and LinkedIn Resources
Author Jeffery A. Riley
Quick access to today's top Facebook, Twitter, and LinkedIn resources - on business, entertainment, politics, health, sports, and much more!A single, up-to-the-minute source for all the best new resources on today's top social networksMore than 3,000 entries on pa....
Release Date 2010/08 -
Author Alex Goldfayn
WALL STREET JOURNAL BESTSELLER Add 50% to 100% to Your Sales—In 5 Minutes Per Day 5-Minute Selling presents a proven, simple process that can double your sales, even if you don't have time for an elaborate new sales system. When you spend your days scrambling to take ord....
Release Date 2020/08 -
Author John Chen
Use technology to increase loyalty and productivity in your employees50 Digital Team-Building Games offers fun, energizing meeting openers, team activities, and group adventures for business teams, using Twitter, GPS, Facebook, smartphones, and other technology. The....
Release Date 2012/05 -
54 Golden Nuggets: The Best of the Telephone Doctor
Author Nancy Friedman
The compilation of 54 articles covers all aspects of customer service and are organized into four easy-to-reference sections: Customer service, telephone service, human resources tips and voice mail/e-mail/cell phone tips. Each article is geared toward keeping the c....
Release Date 2011/01 -
A Better Way to Sell: Mastery of Sales Through Mastery of Self
Author Ranjan L. G. , De Silva
A Better Way to Sell aims to help salespeople discover their potential and to channelize it to meet their goals and achieve higher levels of success. The author has used the concepts of Neuro-Linguistic Programming (NLP) to help readers improve. Show and hid....
Release Date 2006/05 -
A Companion to New Media Dynamics
Author Axel Bruns , Jean Burgess , John Hartley
A Companion to New Media Dynamics presents a state-of-the-art collection of multidisciplinary readings that examine the origins, evolution, and cultural underpinnings of the media of the digital age in terms of dynamic changePresents a state-of-the-art collection o....
Release Date 2015/06 -
A Complaint Is a Gift, 2nd Edition
Author Claus Møller , Janelle Barlow
The first edition of A Complaint Is a Gift introduced the revolutionary notion that customer complaints are not annoyances to be dodged, denied, or buried but are instead valuable pieces of feedback – in fact, they’re your best bargain in market research....
Release Date 2008/08 -
A Customer-oriented Manager for B2B Services
Author Valerie Mathieu
The notion of customer orientation is becoming a necessity rather than a choice for many companies. It is a lasting response to competitive pressure and supports the company in a renewed definition of its mission, beyond direct economic gain. Within B2B services, the manager, through proximi....
Release Date 2022/04 -
Author David W. Stewart
At its most fundamental level, marketing is about influencing the decision making and behavior of customers. Profitable businesses are built on an understanding of their customers and the creation and delivery of products and services that meet the needs of these c....
Release Date 2018/07 -
A Profile of the Steel Industry
Author Peter Warrian
Steel companies were at the birth of the modern business corporation. The first billion dollar corporation ever formed was U.S. Steel in 1901. By the mid-twentieth century the steel mill and the automobile plant were the two pillars upon which the twentieth century ....
Release Date 2012/11 -
A Profile of the United States Toy Industry
Author Christopher Byrne
The toy industry is one of the most consistently misunderstood sectors of American business. That's no surprise because on many levels it resists easy definition. It's a commodity business. No, it's a fashion business. No, it's a consumer products business.....
Release Date 2013/10 -
Author Mikolaj Jan Piskorski
What people get out of social media—and how businesses can get more out of itAlmost no one had heard of social media a decade ago, but today websites such as Facebook, Twitter, and LinkedIn have more than 1 billion users and account for almost 25 percent of Interne....
Release Date 2014/05 -
Author Agata Stachowicz-Stanusch
This topical and much needed book constitutes an important part of the debate on the integrity in an academic context as a sine qua non of responsible management education. Like you, we’ve all been listening to the highly publicized corporate scandals and instances ....
Release Date 2012/12 -
Accelerating Customer Relationships: Using CRM and Relationship Technologies™
Author Ronald S. Swift
Leverage people, processes, activities, information, and technologies to...Acquire new, more profitable customersBuild long-term customer loyaltyServe every customer as an individualDrive powerful marketing opportunitiesIncrease profits and shareholder value!The sta....
Release Date 2000/09 -
Accelerating Nonprofit Impact with Salesforce
Author Melissa Hill Dees
Drive digital transformation for nonprofits with well-organized volunteer management, donor engagement, fundraising, and grantmaking using the intelligent and powerful capabilities of Salesforce Nonprofit CloudKey FeaturesImplement NPSP modules to scale varied business operations in nonprofitsAdmini....
Release Date 2022/04 -
Author Jessica Fewless , Peter Isaacson , Chris Golec
Account-Based Marketing is changing the discipline of marketing—Why?Business-to-business (B2B) companies spend $40 Billion on marketing each year, and they embrace tech-driven innovations, yet the traditional model for lead generation has not changed for decades. W....
Release Date 2019/03 -
Account-Based Marketing For Dummies
Author Sangram Vajre
Grow your account list with an effective account-based marketing strategyBuyers have changed the B2B marketing game. Account-Based Marketing For Dummies is here to give you the tools to transform your current approach to find, reach, and engage with your potential ....
Release Date 2016/04 -
Author C. M. Chang
As the service sectors play an increasingly important role in all economies worldwide, service executives and professionals are well advised to recognize two main pathways to achieving sustainable success in services. The first path requires enhancing the strat....
Release Date 2013/11 -
Administrating Microsoft Dynamics 365 Business Central Online
Author Andrey Baludin
A hands-on guide to learning Dynamics 365 Business Central Admin Center to manage SaaS environments and set up cloud migration from an on-premise environmentKey FeaturesManage and create Business Central environments of different types and plan your apps for future releasesSet up the telemetry on a ....
Release Date 2022/07 -
Advanced Google AdWords, 2nd Edition
Author Brad Geddes
Master every aspect of the powerful Google AdWords platform with this one-of-a-kind guideAdWords expert Brad Geddes, the first and only Advanced AdWords Seminar leader for Google, shares his detailed instruction and insights to get new users up and running quickly a....
Release Date 2012/04 -
Advanced Google AdWords, 3rd Edition
Author Brad Geddes
The ultimate guide to Google AdWords is fully updated for its third editionThis is the ultimate guide for those who want to quickly get beyond AdWords basics to learn and apply the advanced techniques and tactics that are used by Fortune 500 companies. The book pro....
Release Date 2014/05 -
Author Brad Geddes
This is the ultimate guide for those who want to move beyond AdWords basics to learn and apply the advanced techniques and tactics that Google's expert consultant teaches to Fortune 500 companies in his seminars. Advanced Google AdWords will provide deep insight in....
Release Date 2010/04 -
Advanced Social Media Marketing: How to Lead, Launch, and Manage a Successful Social Media Program
Author Tom Funk
Hundreds of millions of Americans are using social media (SM), and already some 70% of businesses have joined them there, using Facebook and other SM platforms to connect with their customers, and attract new ones. So the real question isn't whether to take your bu....
Release Date 2012/12 -
Advertising A New Approach (RLE Advertising)
Author Walter Taplin
Walter Taplin here presents the first fruits of his exhaustive enquiry into the causes of this massive feature of contemporary life. Advertising has deeper and more interesting sources than the mere desire of manufacturers to secure markets, or of high-pressure sale....
Release Date 2013/06