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Marketing Management: Indian Cases
Author Pearson
"Marketing Management: Indian Cases is a casebook companion aimed to help readers understand the concepts of marketing in the Indian context. The booklet carries 23 contemporary cases which provide in-depth analysis of different marketing principles. Show an....
Release Date 2017/01 -
Microsoft Dynamics 365 Business Central Cookbook
Author Michael Glue
Gain useful insights to help you efficiently build, test, and migrate customized solutions on Business Central cloud and on-premise platformsKey FeaturesExplore enhanced functionalities and development best practices in Business Central Develop powerful Business Ce....
Release Date 2019/08 -
Author Jeb Blount
The New Psychology of SellingThe sales profession is in the midst of a perfect storm. Buyers have more power—more information, more at stake, and more control over the sales process—than any time in history. Technology is bringing disruptive change at an ever-incre....
Release Date 2017/03 -
Author Eric Enge , Jessie Stricchiola , Stephan Spencer
Three acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. Complete with an array of effective tactics from basic to advanced, this third edition prepares digi....
Release Date 2015/08 -
Implementing Microsoft Dynamics NAV - Third Edition
Author Alex Chow
Explore the capabilities of Dynamics NAV 2016 and discover all you need to implement itAbout This BookLearn the key roles of your Dynamics NAV partner and the roles within your customer's organizationCreate configuration packages and perform data migration on your....
Release Date 2016/04 -
Author Michael Miller
To any businessperson or marketing professional, YouTube’s 20 million viewers are a tempting target. How can you tap into the potential of YouTube to promote your business and sell your products or services?The answers in YouTube for Business show you how to make Yo....
Release Date 2008/08 -
Goliath Strikes Back: How Traditional Retailers Are Winning Back Customers from Ecommerce Startups
Author Peter S. Cohan
Capturing the ecommerce edge in customer growth and retention has been a decades-long battle between eRetail startups and large traditional retailers. The two face different sets of challenges and those challenges are constantly evolving in our digital world. Goliath Stri....
Release Date 2020/11 -
Advanced Google AdWords, 3rd Edition
Author Brad Geddes
The ultimate guide to Google AdWords is fully updated for its third editionThis is the ultimate guide for those who want to quickly get beyond AdWords basics to learn and apply the advanced techniques and tactics that are used by Fortune 500 companies. The book pro....
Release Date 2014/05 -
Salesforce Architect's Handbook: A Comprehensive End-to-End Solutions Guide
Take a deep dive into the architectural approach, best practices, and key considerations needed to comprehend, evaluate, and design an efficient, scalable, and sustainable Salesforce-based solution. This book takes a comprehensive look at the seven architectural domains that must be considered when .... -
54 Golden Nuggets: The Best of the Telephone Doctor
Author Nancy Friedman
The compilation of 54 articles covers all aspects of customer service and are organized into four easy-to-reference sections: Customer service, telephone service, human resources tips and voice mail/e-mail/cell phone tips. Each article is geared toward keeping the c....
Release Date 2011/01 -
Implementing Microsoft Dynamics 365 for Finance and Operations Apps - Second Edition
Author JJ Yadav , Sandeep Shukla , Rahul Mohta
Harness the power of Finance and Operations apps, and discover all you need for their implementationKey FeaturesManage and plan different Dynamics configurations, designs, and products Learn how to manage projects for pre-sales and implementation using Microsoft Dynamics....
Release Date 2020/03 -
Author Suhreed Sarkar
A step-by-step developer's guideInstall, configure, and customize Zen Cart for your customersEnhance and modify Zen CartWalk through the creation of a fully functional book storeLearn advanced features of Zen Cart with practical examplesMigrate products and custome....
Release Date 2008/07 -
Working with Microsoft Forms and Customer Voice
Work with business scenarios and discover best practices to get the most out of Microsoft Forms and Microsoft Dynamics 365 Customer VoiceKey FeaturesExplore step-by-step instructions to integrate surveys with Microsoft 365 appsAutomate surveys and follow-up actions from survey results using Microsof.... -
How to Have the Best Employees (Collection)
Author David Russo , Douglas A. Klein , David Sirota
The Enthusiastic Employee is an action-oriented book that helps companies obtain more from workers. The basic premise is that under the right kind of leadership, the more one side wins in a collaborative relationship, the more¿the other side wins too. The book is he....
Release Date 2013/08 -
Facebook, Twitter, and Instagram For Seniors For Dummies, 3rd Edition
Author Marsha Collier
Enjoy the top social media sites with ease and security Done correctly, social media is a way to connect friends, family, and the world while still maintaining security and privacy. Facebook, Twitter, & Instagram For Seniors For Dummies, 3rd Edition offers advi....
Release Date 2018/12 -
The Conscious Cleanse Cookbook
Author Jo Schaalman , Julie Pelaez , Josh Dinar
Achieve vibrant health and sustainable weight loss with fresh, fulfilling recipes from the creators of the Conscious Cleanse.Are you ready to make a lifestyle change? This gorgeous cookbook will give you the motivation you need to break unhealthful eating habits and find ....
Release Date 2020/12 -
Google AdWords™ for Dummies®, 2nd Edition
Author Howie Jacobson
A completely updated reference to help you get the most value out of your AdWords campaignsGoogle AdWords is a unique tool that allows you to set your own budget and create ads and choose keywords that are specifically related to your business. When your ad appears ....
Release Date 2009/08 -
Web Content Management: A Collaborative Approach
Author Russell Nakano
Praise for Web Content Management: A Collaborative Approach“I thought this book was very good. Well-written, easy to understand, clear, good illustrations, and topical. This is complex, somewhat slippery material, and the author has made it clear and graspable.” ....
Release Date 2001/09 -
Boards That Lead: When to Take Charge, When to Partner, and When to Stay Out of the Way
Author Michael Useem , Dennis Carey , Ram Charan
Is your firm’s board creating value—or destroying it?Change is coming. Leadership at the top is being redefined as boards take a more active role in decisions that once belonged solely to the CEO. But for all the advantages of increased board engagement, it can crea....
Release Date 2013/12 -
Author John R. DiJulius
“Either you can decide to compete on price alone and pray you can maintain a cost structure to generate a profit, or you can provide magical moments that create value for your guests. . . . Throughout Secret Service, DiJulius demonstrates how to transform bland cus....
Release Date 2003/01 -
The Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profits
Author C. K. Prahalad
The world's most exciting, fastest-growing new market is where you least expect it: at the bottom of the pyramid. Collectively, the world's billions of poor people have immense untapped buying power. They represent an enormous opportunity for companies who learn h....
Release Date 2006/01 -
Managerial Promotion: The Dynamics for Men and Women
Author Kathy E. Kram , Patricia J. Ohlott , Marian N. Ruderman
There are subtle but potent differences in the ways decisions are made to promote men and women. This publication looks at these differences through a study conducted at one Fortune 500 company. It discusses the several ways that the promotion decision process can ....
Release Date 1996/08 -
Author Amy Shuen
Web 2.0 makes headlines, but how does it make money? This concise guide explains what's different about Web 2.0 and how those differences can improve your company's bottom line. Whether you're an executive plotting the next move, a small business owner looking to....
Release Date 2018/11 -
Get Bold: Using Social Media to Create a New Type of Social Business
Author Sandy Carter
Using social media is a requirement in today’s business climate, so as a social business you are probably leveraging social media as much as possible. But are you truly maximizing this competitive advantage in today’s marketplace?Get Bold offers a systematic approac....
Release Date 2011/09 -
Author Thomas H. Davenport , Adele Sweetwood
How to lead the changeAnalytics are driving big changes, not only in what marketing departments do but in how they are organized, staffed, led, and run. Leaders are grappling with issues that range from building an analytically driven marketing organization and det....
Release Date 2016/09 -
Inside Microsoft Dynamics® AX 2012
Author The Microsoft Dynamics AX Team and Margaret Sherman
Dig into the architecture and internals of Microsoft Dynamics AX 2012—with firsthand insights from the team that designed and developed it. Targeted for solution developers and system implementers, this guide focuses on programming and customization capabilities—inc....
Release Date 2012/10 -
Author Sean V. Bradley
Rank higher in search results with this guide to SEO and content building supremacyGoogle is not only the number one search engine in the world, it is also the number one website in the world. Only 5 percent of site visitors search past the first page of Google, so....
Release Date 2015/01 -
Author Daniel Reis , Alexandre Fayolle , Holger Brunn
Build effective applications by applying Odoo development best practicesAbout This BookEach recipe stands by itself as much as possible, so that you can jump straight into the topics you preferThe recipes included cover all the major development areas of Odoo and t....
Release Date 2016/04 -
Organization 21C: Someday All Organizations Will Lead This Way
Author Subir Chowdhury
Organization 21C: Someday All Organizations Will Lead This Way brings together 19 all-new essays by the world's leading management thinkers, covering every key driver of organizational success: leadership, process, people, and organizational design. You'll find br....
Release Date 2002/09