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It's the Customer, Stupid!: 34 Wake-up Calls to Help You Stay Client-Focused
Author Michael Aun
Ruthlessly focus on what's convenient for customers, not what's convenient for youNinety percent of dissatisfied clients will take their business elsewhere and never tell you why. However, ninety-five percent will become loyal customers again if their needs and pr....
Release Date 2011/02 -
The Courage to Lead through Values
As society rapidly increases in complexity, we are in great need of sustainable leadership in accord with beliefs and values as we experience continuous changes. The Courage to Lead through Values: How Management by Values Supports Transformational Leadership, Culture, and Success is about having th.... -
Developer's Digital Media Reference
Author Janette Bradley , Curtis Poole
Designed for media professionals working across a broad range of formats, Developer's Digital Media Reference is an excellent reference guide for those keeping pace with this dynamic industry. As "convergence" between the World Wide Web, multimedia, and telev....
Release Date 2013/04 -
Author Justin B. Craig
Organize and plan for your family business’s continued, intergenerational successContinuity Model Generation: Integrating Wealth, Strategy, Talent, and Governance Plans delivers a cohesive and comprehensive plan for family business leaders who seek to improve the chances of sustaining success across....
Release Date 2021/11 -
Author Matt Fortnow , QuHarrison Terry
The NFT Handbook is a detailed guide on how to create, sell and buy non-fungible tokens without the need for a technical background. Learn exactly what NFTs are, how they evolved, and why they have value.We’ll delve into the different types and aspects of NFTs and discuss the different NFT marketpla....
Release Date 2021/10 -
Author Richard Hammond
Richard Hammond is a retailing expert, and Smart Circle is his problem-solving consultancy. Together with select subject-matter experts he tackles a wide range of retail challenges: from ‘big idea’ and format development to customer engagement and retail futurology. He is also the author of Smart Re....
Release Date 2019/08 -
Managing Customer Service, 5th Edition
Author Institute of Leadership & Institute of Leadership & Management
Super series are a set of workbooks to accompany the flexible learning programme specifically designed and developed by the Institute of Leadership & Management (ILM) to support their Level 3 Certificate in First Line Management. The learning content is also closely a....
Release Date 2013/06 -
Learn Marketing with Social Media in 7 Days: Master Facebook, LinkedIn & Twitter for Business
Author Linda Coles
Discover how to use social media to give your business an unbeatable competitive edge in no time!Written by an internationally renowned social media guru, Learn Marketing with Social Media in 7 Days supplies you with the knowledge and tools needed to use Twitter, Li....
Release Date 2011/10 -
Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media
Author Liana Evans
ProfitBigfrom Social Media: Strategies and Solutions That Work!Using new social media marketing techniques, you can deepen relationships with your most passionate, profitable customers--and create more of them than ever before! In this 100% practical book, world-ren....
Release Date 2010/06 -
Author Ritchie Mehta
Ritchie Mehta is the Founder and CEO of Learn et al and the School of Marketing, a leading education platform that has over 8 FTSE 100 and 250 clients and partners including; Unilever, Three, TSB, RBS, Direct Line Group, Global and Pearson. A business leader, speaker and consultant who has worked wi....
Release Date 2021/06 -
When Employees Don't 'Like' Their Employers on Social Media
Author Pamela Lirio , Marie-Cécile Cervellon
More than 2 billion people worldwide are users of social media, making it a logical platform for companies seeking to attract potential employees and engage consumers with their brands. In addition to sharing information on brand activities through official social ....
Release Date 2016/01 -
Author Joy R. Butler
A resource for media producers who don’t want to be sued! Clearing rights means keeping your media production free of any material likely to spark legal action. Yet, knowing which materials may permissibly be used is a constant challenge. The Permission ....
Release Date 2007/03 -
The Ultimate LinkedIn Sales Guide
Author Daniel Disney
Become a LinkedIn power user and harness the potential of social selling With the impact of COVID, remote working has become big, and so has the use of digital/virtual sales tools. More sales teams want and need to understand how to use social media platforms like LinkedIn to sell, and most do ....
Release Date 2021/06 -
Author Anthony Iannarino
Accelerate your sales career with this how-to book from an expert in sales In Elite Sales Strategies, expert sales leader Anthony Iannarino offers his philosophy about becoming a commercial success. This guidebook provides unique insights into how to approach every sale by serving your clients from ....
Release Date 2022/04 -
Standing Out with SEO: Expert Advice from Melanie Mitchell (Collection), 2/e
Author Melanie Mitchell
A brand new collection of practical, up-to-the-minute SEO advice from one of the world’s leading experts, now in a convenient e-format, at a great price!4 authoritative books teach you everything you need to know to drive maximum value from search engine optimizatio....
Release Date 2013/04 -
Media Rules!: Mastering Today's Technology to Connect With and Keep Your Audience
Author Dan Solomon , Brian Reich
Authors Brian Reich and Dan Solomon have seen how changes in both technology and society can affect the communications and operations of an organization. Now, with Media Rules!, they provide you with a framework for understanding this dynamic world. It doesn’t matte....
Release Date 2007/12 -
Listen First!: Turning Social Media Conversations into Business Advantage
Author Stephen D. Rappaport
"This superb book synthesizes the industry's best thinking on the massive upside of listening. Listen First! is an invaluable resource for marketing executives and will help organizations create real competitive advantage."—Dave Hudson, CEO, NM Incite, a joint vent....
Release Date 2011/04 -
Using Social Media in Business Disputes
Author David Orozco
Large companies frequently exploit their vastly superior legal resources and capabilities to the disadvantage of smaller competitors. The mere threat of litigation and the prospect of a prolonged lawsuit are often all that is necessary to persuade a smaller busines....
Release Date 2016/01 -
Get to Aha!: Discover Your Positioning DNA and Dominate Your Competition
Author Andy Cunningham
From the marketing strategist who helped Steve Jobs launch the original Apple Macintosh comes a groundbreaking guide to positioning any company for industry dominance Andy Cunningham has been at the forefront of tech and innovation since day one, and she’s been hel....
Release Date 2017/09 -
Author Joel Bines
Rethink, rebuild, and re-energize your relationship with every customer for ultimate success in today’s Metail economyArmed with computers, tablets, smartphones, and social media, today’s consumers have revolted against the marketplace status quo. Demanding a voice, and sometimes a hand, in the prod....
Release Date 2022/01 -
The Salesforce Consultant’s Guide: Tools to Implement or Improve Your Client’s Salesforce Solution
Author Heather Negley
Break down the art and science of Salesforce consulting. This book will help you refine your consulting skills on the Salesforce platform. Author Heather Negley, a seasoned consultant who has completed over 30 Salesforce delivery projects in the past nine years, equips Salesforce professionals....
Release Date 2022/04 -
Seven Deadliest Social Network Attacks
Author Richard Perez , Carl Timm
Seven Deadliest Social Network Attacks describes the seven deadliest social networking attacks and how to defend against them. This book pinpoints the most dangerous hacks and exploits specific to social networks like Facebook, Twitter, and MySpace, and provides a c....
Release Date 2010/06 -
Salesforce B2C Solution Architect's Handbook
Author Mike King
The ultimate handbook for new and seasoned Salesforce B2C Solution Architects who want to design seamless B2C solutions across the Salesforce Customer 360 ecosystem – including B2C Commerce, Service Cloud, and Marketing CloudKey FeaturesGive your customers a frictionless experience by creating a uni....
Release Date 2021/11 -
Digital Marketing Management, Second Edition
This book is for managers and would-be managers who need to upgrade their knowledge of digital marketing.Told from the perspective of marketing strategy, it puts digital marketing in the context of firm strategy selection. The first step in digital marketing is to understand your company and your br.... -
Author Azza Frikha
Scientific research uses concepts (or constructs) and requires means to measure them. Often latent, abstract and not directly observable, these concepts demand special attention. When facing problems related to their operationalization, considerable efforts are requ....
Release Date 2019/12 -
You Can't Win a Fight with Your Client
Author Tom Markert
"In this follow-up to You Can't Win a Fight with Your Boss, Tom Markert returns to provide clever, timeless advice on how to offer exceptional service. The most important rule? You can't win a fight with your client!"As American companies large and small have shif....
Release Date 2009/10 -
Financial Management Revised Edition
Author Elearn
Stuck for ideas, inspiration or just want to work differently? Management Extra brings all the best management thinking together in one package. The books are practical and well structured to provide an in depth treatment of these management topics. Titles in the ....
Release Date 2010/05