Home Page Icon
Home Page
Table of Contents for
Backlash
Close
Backlash
by Emanuel Rosen, Itamar Simonson
Absolute Value - What Really Influences Customers in the Age of (Nearly) Perfect Information
Dedication
Contents
Introduction
I. THE SHIFT FROM RELATIVE TO ABSOLUTE
1 From Relative to Absolute
2 The Decline of “Irrationality”
3 New Patterns in Consumer Decision Making
4 Why We’re Bullish About Absolute Values
II. HOW MARKETING CHANGES FOREVER
5 When Brands Mean Less
6 Satisfaction, Loyalty, and the Future of Past Experience
7 Absolute Diffusion: From Pinehurst to Pinterest
8 Pointless Positioning and Persuasion
III. A NEW FRAMEWORK
9 The Influence Mix
10 Communication: Match Your Customers’ Influence Mix
11 Market Research: From Predicting to Tracking
12 Segment Evolution: From Susceptible to Savvy
13 The Future of the Absolute
14 Absolute Business: A Final Word
Acknowledgments
Notes
Index
About the Authors
Also by Emanuel Rosen
Credits
Copyright
About the Publisher
Search in book...
Toggle Font Controls
Playlists
Add To
Create new playlist
Name your new playlist
Playlist description (optional)
Cancel
Create playlist
Sign In
Email address
Password
Forgot Password?
Create account
Login
or
Continue with Facebook
Continue with Google
Sign Up
Full Name
Email address
Confirm Email Address
Password
Login
Create account
or
Continue with Facebook
Continue with Google
Next
Next Chapter
9780062215680_Titlepage
Add Highlight
No Comment
..................Content has been hidden....................
You can't read the all page of ebook, please click
here
login for view all page.
Day Mode
Cloud Mode
Night Mode
Reset