Table of Contents

Cover image

Title page

Copyright

Dedication

About the Authors

Contributors

Preface

Acknowledgments

Part I: Getting started with analyzing social media networks

Introduction

Chapter 1: Introduction to social media and social networks

Abstract

1.1 Introduction

1.2 A historical perspective

1.3 The rise of enterprise social media applications

1.4 Individual contributions generate public wealth and risks

1.5 Who should read this book

1.6 Applying social media to national priorities

1.7 Worldwide efforts

1.8 Practitioner’s summary

1.9 Researcher’s agenda

Chapter 2: Social media: New technologies of collaboration

Abstract

2.1 Introduction

2.2 Social media defined

2.3 Social media design framework

2.4 Social media examples

2.5 Practitioner’s summary

2.6 Researcher’s agenda

Chapter 3: Social network analysis: Measuring, mapping, and modeling collections of connections

Abstract

3.1 Introduction

3.2 The network perspective

3.3 Types of networks

3.4 The network analysis research and practitioner landscape

3.5 Network analysis metrics

3.6 Social networks in the era of abundant computation

3.7 The era of abundant social networks: From the desktop to your hand

3.8 Tools for network analysis

3.9 Node-link diagrams: Visually mapping social networks

3.10 Common network analysis questions applied to social media

3.11 Practitioner’s summary

3.12 Researcher’s agenda

Part II: NodeXL tutorial: Learning by doing

Introduction

Chapter 4: Installation, orientation, and layout

Abstract

4.1 Introduction

4.2 Downloading and installing NodeXL

4.3 Getting started with NodeXL

4.4 Layout: Arranging vertices in the graph pane

4.5 Undirected and directed graph type

4.6 Working with NodeXL files

4.7 Practitioner’s summary

4.8 Researcher’s agenda

Chapter 5: Labeling and visual attributes

Abstract

5.1 Introduction

5.2 Labeling

5.3 Visual properties

5.4 Practitioner's summary

5.5 Researcher’s agenda

Chapter 6: Calculating and visualizing network metrics

Abstract

6.1 Introduction

6.2 ABCD network example

6.3 Computing graph metrics

6.4 Marvel cinematic universe network example

6.5 CSCW 2018 conference Twitter network example

6.6 Practitioner’s summary

6.7 Researcher’s agenda

Chapter 7: Grouping and filtering

Abstract

7.1 Introduction

7.2 U.S. Senate voting analysis

7.3 CSCW 2018 Twitter network analysis

7.4 Federal Communications Commission (FCC) lobbying coalition network

7.5 Practitioner’s summary

7.6 Researcher’s agenda

Chapter 8: Semantic networks

Abstract

8.1 Introduction

8.2 Creating the Twitter Gardasil HPV word pair network

8.3 Analyzing word networks

8.4 Visualizing work networks

8.5 Visualizing computing dissertation and thesis connections

8.6 Practitioner’s summary

8.7 Researcher’s agenda

Part III: Social media network analysis case studies

Introduction

Chapter 9: Email: The lifeblood of modern communication

Abstract

9.1 Introduction

9.2 History and definition of email

9.3 Email networks

9.4 What questions can be answered by analyzing email networks?

9.5 Working with email data

9.6 Cleaning email data in NodeXL

9.7 Analyzing personal email networks

9.8 Creating a living org-chart with an organizational email network

9.9 Historical and legal analysis of Enron email

9.10 Practitioner's summary

9.11 Researcher's agenda

Chapter 10: Thread networks: Mapping message boards and email lists

Abstract

10.1 Introduction

10.2 Definition and history of threaded conversation

10.3 What questions can be asked

10.4 Threaded conversation networks

10.5 Identifying important people and social roles in the CSS-D Q&A reply network

10.6 Understanding groups at Ravelry

10.7 Practitioner's summary

10.8 Researcher's agenda

Chapter 11: Twitter: Information flows, influencers, and organic communities

Abstract

11.1 Introduction

11.2 Defining your topic-networks: Formulating a social media monitoring query

11.3 Twitter data collection

11.4 The raw data layout

11.5 Network analysis

11.6 Visualization

11.7 Analysis of content

11.8 Share your work on the NodeXL graph gallery

11.9 Practitioner's summary

11.10 Researcher's agenda

Chapter 12: Facebook: Public pages and inter-organizational networks

Abstract

12.1 Introduction to Facebook: The social graph of 2 billion people

12.2 Facebook networks

12.3 Organizational networks: Fan pages

12.4 Practitioner’s summary

12.5 Researcher’s agenda

Chapter 13: YouTube: Exploring video networks

Abstract

13.1 Introduction

13.2 What is YouTube?

13.3 YouTube’s structure

13.4 Networks in YouTube

13.5 Hubs, groups, and layers: What questions can social network analysis of YouTube answer?

13.6 Importing YouTube data into NodeXL

13.7 Preparing YouTube network data

13.8 Analyzing YouTube networks

13.9 Practitioner’s summary

13.10 Researcher’s agenda

Chapter 14: Wiki networks: Connections of culture and collaboration

Abstract

14.1 Introduction

14.2 Key features of wiki systems

14.3 Wiki networks from edit activity

14.4 Using the NodeXL MediaWiki page network importer to access Wikipedia networks

14.5 Understanding topics through page-to-page connections

14.6 Analyzing the structure of discussion page interaction

14.7 Choosing the right sample frame for your wiki research

14.8 Practitioner’s summary

14.9 Researcher’s agenda

Index

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