For Katie and Juliette: Let your dream be the golden compass you live your life by.

About the Author

Greg Nudelman believes in designing what works. His first experience with designing for mobile came when he joined the SkunkWorks team that created the original eBay mobile app that today generated more than $5 billion in revenue.

For more than 15 years, Greg helped craft cross-platform digital experiences for today’s top Fortune 500 companies, non-profits, and startups: eBay, WebEx, Wells Fargo, Safeway/Vons, Cisco, IBM, Groupon, Associated Press, the U.S. Patent Office, and many others.

Greg is the author of Designing Search: UX Strategies for eCommerce Success (Wiley, 2011), which has a solid 5-star rating on Amazon. The book includes 19 perspectives from today’s top names in search (a fact that Greg is particularly proud of).

Greg has contributed chapters and perspectives to the following publications:

  • Mobile Design Patterns (Smashing Media, 2012)
  • The Mobile Book (Smashing Media, 2013)
  • Designing the Search Experience, Tony Russell-Rose and Tyler Tate (2013, Morgan-Kaufmann)
  • Search Analytics for Your Site, Lou Rosenfeld(Rosenfeld Media, 2011)

Greg’s work on storyboarding tablet transitions was featured recently in Rachel Hinman's The Mobile Frontier (Rosenfeld Media, 2012).

Greg has authored more than 30 industry articles on mobile and tablet design and digital design strategy for leading industry magazines: Smashing Magazine, Boxes and Arrows, JavaWorld, ASP.NET Pro, UXmatters, and UXMagazine.

He is a FatDUX, Rosenfeld Media, Wiley, and eConsultancy affiliate and workshop leader, and he has taught design workshops at Marquette University, HULT Business School, Associated Press, and Wells Fargo.

Greg is an internationally acclaimed speaker, with repeated appearances and sold-out workshops at leading industry events such as Adaptive Path’s UXWeek, SXSW, MobX, IA Summit, WebVisions, Design4Mobile, Search Engine Summit, Enterprise Search Summit, Net Squared Conference, DrawCamp, and SketchCamp.

He is a co-founder of the UX SketchCamp movement with the landmark UX SketchCamp SF 2011 event. Greg’s cross-platform design strategy consulting company, DesignCaffeine, Inc., is based in the San Francisco Bay Area.

Credits

Executive Editor

Robert Elliott

Project Editor

Charlotte Kughen, The Wordsmithery LLC

Technical Editor

Ambrose Little

Production Editor

Christine Mugnolo

Copy Editor

San Dee Phillips

Editorial Manager

Mary Beth Wakefield

FreelancerEditorial Manager

Rosemarie Graham

Associate Director of Marketing

David Mayhew

Marketing Manager

Ashley Zurcher

Business Manager

Amy Knies

Production Manager

Tim Tate

Vice President and Executive Group Publisher

Richard Swadley

Vice President and Executive Publisher

Neil Edde

Associate Publisher

Jim Minatel

Project Coordinator, Cover

Katie Crocker

Compositor

Maureen Forys, Happenstance Type-O-Rama

Proofreader

Nancy Carrasco

Indexer

Johnna VanHoose Dinse

Cover Image

Greg Nudelman

Cover Designer

Ryan Sneed

Acknowledgments

To anyone who's never written a book it is difficult to imagine the blood, sweat, and tears required to finish one. I wish to acknowledge the generous help of my agent, Neil Salkind of Studio B as well as my fantastic team at Wiley: Charlotte Kughen and Ambrose Little. Any inaccuracies in the book are my own and no fault of theirs. Also, I'd like to thank Robert Elliott, from whose creative mind the idea for this book idea was initially born. I also want to acknowledge generous help provided by Kimberly Johnson, who helped decipher and sort out key Android visual design themes. Last, but definitely not least, I want to thank my family for their strong support and continual tolerance during this time of missed family commitments, forgotten appointments, and general mental fog surrounding the focused time of book writing.

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