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by James Mathewson, Frank Donatone, Cynthia Fishel
Audience, Relevance, and Search: Targeting Web Audiences with Relevant Content
Title Page
Copyright Page
Contents
Sidebars
Foreword
Preface
Acknowledgments
About the Authors
Chapter 1. Writing for Web Users Implies Writing for Search Engines
Chapter 2. How the Web Medium Has Evolved from Its Oral and Print Origins
Chapter 3. Writing Relevant Content for the Web Audience
Chapter 4. Discovering and Using Keywords to Attract Your Target Audience
Chapter 5. Engaging with Your Web Visitors through More Targeted Search Referrals
Chapter 6. Developing a Search-Optimized Site Architecture
Chapter 7. Gaining Credibility through PageRank
Chapter 8. Capturing Social Media Opportunities
Chapter 9. Measuring Web Content Effectiveness
Bibliography
Index
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