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Library of Congress Cataloging-in-Publication Data
Mathewson, James, 1963–
    Audience, relevance, and search : targeting Web audiences with relevant
content / James Mathewson, Frank Donatone, Cynthia Fishel.
           p. cm.
    Includes index.
    ISBN-13: 978-0-13-700420-1 (pbk. : alk. paper)
    ISBN-10: 0-13-700420-6 (pbk. : alk. paper)
  1. Online authorship.  2. Web usage mining.  3. Web sites—Design.  4. Web
search engines.  5. Internet users.  6. Internet marketing.  I. Donatone,
Frank.  II. Fishel, Cynthia.  III. Title.
    PN171.O55M38 2010
    006.3—dc22
                                                                                                2010006751

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ISBN-13: 978-0-13-700420-1
ISBN-10: 0-13-700420-6

Text printed in the United States on recycled paper at Courier in Stoughton, Massachusetts.

First printing, April 2010