PART I
INTRODUCTION TO BEHAVIORAL FINANCE

In Chapters 1 and 2, Part One of the book, readers will get an introduction to behavioral finance. This will set up Chapters 3 through 22, which review 20 behavioral biases, both cognitive and emotional. Two types of cognitive bias are reviewed in Chapters 3 through 15: Belief Perseverance cognitive biases are covered in Chapters 3 through 8, and Information Processing cognitive biases are covered in Chapters 9 through 15. Emotional biases are then covered in Chapters 16 through 22. After these chapters, the book introduces four Behavioral Investor Types (BITs) and then the BITs are applied in four case studies.

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