ABOUT THE AUTHOR

Drew Eric Whitman, aka Dr. Direct!, is an internationally renowned advertising and sales trainer and consultant who specializes in teaching the psychology behind the sale. As a direct-response advertising specialist, Drew created powerfully effective advertising for companies ranging from small retail shops to giant multi-million-dollar corporations. His work has been used by many of the largest and most successful companies and organizations in the United States, including American Automobile Association, Advertising Specialty Institute, American Legion, Amoco, Faber-Castell, and Texaco, among many others. He has worked for the direct-response division of Weightman Advertising Group, the largest ad agency in Philadelphia.

Drew was also senior direct-response copywriter for Union Fidelity Life Insurance Corporation, one of the largest direct-to-the-consumer insurance companies in the world. When he served as associate copy chief for the catalog giant Day-Timers, his work was read by millions of customers and prospects worldwide. Drew has sold everything from jewelry to real estate, printing, insurance, and residential mortgages.

He is the author of Ca$hvertising: How to Use More than 100 Secrets of Ad-Agency Psychology to Sell Anything to Anyone. When he’s not writing or teaching, Drew is thinking about what he should be writing or trying to find the best enchiladas and salsa in Southern California with his wife and two sons.