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Rockport Publishers, a member of
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Library of Congress Cataloging-in-Publication Data

Budelmann, Kevin.

Brand identity essentials: 100 principles for designing logos and building brands / Kevin Budelmann and Yang Kim.

p. cm.

Includes index.
ISBN-13: 978-1-59253-578-1
ISBN-10: 1-59253-578-X
1. Logos (Symbols)--Design. 2. Industrial design coordination.

I. Kim, Yang, 1968- II. Title. III. Title: 10 principles for designing logos and building brands. IV. Title: One hundred principles for designing logos and building brands.

NC1002.L63B83 2010
741.6--dc22

2010018826
CIP

Hardcover edition: 978-1-59253-578-1
Digital edition: 978-1-61673-613-2
ISBN-10: 1-59253-578-X

10 9 8 7 6 5 4 3 2 1

Design: Yang Kim & Kevin Budelmann

Printed in China