Home Page Icon
Home Page
Table of Contents for
Dedication
Close
Dedication
by Curt Wozniak, Yang Kim, Kevin Budelmann
Brand Identity Essentials
Cover
Title Page
Dedication
Contents
Introduction Logos. Brands. What’s the Difference?
Imagery
1 Illustrative Logos
2 Visual Style
3 An Aesthetic Niche
Color
4 Color Choices
5 Applied Color
6 Color Power
Dimension
7 3-D Logos
8 Physical Elements
9 A Sense Of Place
Contrast
10 Contrast In Composition
11 Contrasting Elements
12 Being Different
Shape
13 Logo Shapes
14 Shape Patterns
15 Shape And Meaning
Symbols
16 Cultural Symbols
17 Symbol Vocabularies
18 Brands As Symbols
Typography
19 Monograms And Word Marks
20 Type Choices
21 Type And Meaning
Writing
22 Names And Taglines
23 Editorial Style
24 Voice
Story
25 Logos As Storytellers
26 Narrative Applications
27 Brand Stories
Order
28 Logo Structure
29 Program Consistency
30 What Is “On Brand”?
Variation
31 Logo Flexibility
32 Flexible Systems
33 Brands That Surprise
Personalization
34 Personal Logos
35 Inclusive Programs
36 My Brand
Psychology
37 Marks And Meaning
38 Program Context
39 Brand Psychology
Process
40 Idea Generation
41 Prototyping
42 Strategic Foundations
Production
43 Production Methods
44 “Image” As A Verb
45 New Sources Of Meaning
Digital Identity
46 Pictures In Pixels
47 Building An Online Identity
48 Digital Brands
Trends
49 Logo Trends
50 Popular Culture
51 Macro Trends
Shortcuts
52 Do The Right Thing
53 Program Investments
54 Walk The Talk
Social Media
55 New Interactions
56 Social Innovation
57 Transparent Brands
Multiples
58 Ingredient Brands
59 Standards Of Hierarchy
60 Managing Multiple Brands
Intellectual Property
61 Trademarks
62 Trade Dress
63 Owning An Aesthetic
Documentation
64 Logo Specs
65 Application Rules
66 Brand Bibles
Evolution
67 Logos Lifecycles
68 Planning For Change
69 Change Strategy
Competition
70 Dueling Logos
71 Programs That Stand Out
72 Competitive Landscape
Originality
73 Timelessness
74 Taking Chances
75 The Human Element
Wit
76 Logos With A Sense Of Humor
77 Fun With Programs
78 Funny Brands
Idealism
79 Standing For Something
80 Building Toward Something
81 Promising Something
Authenticity
82 The Truth Comes Out
83 Authenticity Grows
84 Honesty Is Sustainable
Commitment
85 Stick With A Good Idea
86 Program Confidence
87 Decisive Brands
Strategy
88 The Sign Of A Promise
89 Customer Immersion
90 Positioning
Research
91 Do Your Homework
92 Constraints And Opportunities
93 Know Your Customer
Touchpoints
94 Experiencing The Logo
95 Connecting The Dots
96 Customer Experience Planning
Inspiration
97 A Good Idea
98 Contextual Inspiration
99 99% Perspiration
Simplicity
100 Keep It Simple
Contributors Index
Acknowledgments
About People Design
Copyright Page
Search in book...
Toggle Font Controls
Playlists
Add To
Create new playlist
Name your new playlist
Playlist description (optional)
Cancel
Create playlist
Sign In
Email address
Password
Forgot Password?
Create account
Login
or
Continue with Facebook
Continue with Google
Sign Up
Full Name
Email address
Confirm Email Address
Password
Login
Create account
or
Continue with Facebook
Continue with Google
Prev
Previous Chapter
Title Page
Next
Next Chapter
Contents
Dedicated to BLT
Add Highlight
No Comment
..................Content has been hidden....................
You can't read the all page of ebook, please click
here
login for view all page.
Day Mode
Cloud Mode
Night Mode
Reset