53 Program Investments

Economics drive every decision to adopt a cheaply produced logo. The good news for identity program designers is that they also can benefit from new money-saving techniques.

Cost efficiency in program design results from proactively investigating program patterns and elements, and understanding how graphic identities should manifest themselves in application. Create artifacts worth having, but look for ways to reduce cost by planning ahead to avoid having to reinvent the wheel.

Based on volume alone, it’d be easy to short-change the budget of a graphic identity and spend more on various program elements. While it’s true that over time, organizations typically spend much more money on identity programs, the most cost-efficient programs are built from solid graphic identities. In fact, the motive for reinvention late in the production cycle is often due to a lack of depth in the initial graphic identity. Designers can help their clients save money over the long run by investing a little more up front.

TACA
Lippincott
Rodney Abbot, Rodney Abbot, Sam Ayling, Steve Lawrence

The Legal Aid Society
Siegel+Gale
Sven Seger, Doug Sellers, Jong Woo Si, Jenifer Brooks

Once you commit to a good mark, commit to using it purposefully to maximize your investment.