If you liked this Element, you might like the book,
Six Rules for Brand Revitalization: Learn How Companies Like
McDonald’s Can Re-Energize Their Brands
(Wharton School Publishing, ISBN: 978-0-13-604331-7).

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Associate Publisher and Director of Marketing: Amy Neidlinger

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ISBN-10: 0-13-703883-6
ISBN-13: 978-0-13-703883-1

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