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Break the Rules!
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Break the Rules!
by John Mullins
Break the Rules!
Cover
What thought leaders and investors are saying about Break the Rules!
Title Page
Copyright
Acknowledgments
Preface: Why This Book?
1 It's Time to Break the Rules
2 When You're Tempted to Say No, Instead Say “Yes, We Can!”
3 It's the Customer's Problem That Matters, Not Your Solution
4 Why “Moving the Needle” Doesn't Matter Much to Entrepreneurs
5 How Entrepreneurs Get Things Done with Almost No Money
6 Make the Future Winnings Yours!
7 What Entrepreneurs Can Do That Big Companies Can't
8 Act Your Way to a New Way of Thinking (Because the Reverse Won't Work!)
About the Author
Index
End User License Agreement
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What thought leaders and investors are saying about Break the Rules!
Table of Contents
Cover
What thought leaders and investors are saying about
Break the Rules!
Title Page
Copyright
Acknowledgments
Preface: Why This Book?
My Epiphany: It's Your Mindset That Can Take You Where You Want to Go
Making
Their
Mindsets
Yours
Who Should Read This Book?
Why John Mullins?
Off You Go!
Note
1 It's Time to Break the Rules
A $1.5 Billion Story That Begins with “No”
So What's a Mindset?
Breaking the Rules
Why Break the Rules Now?
What Lies Ahead
Notes
2 When You're Tempted to Say No, Instead Say “Yes, We Can!”
The Reshaping of Amazon
Arnold Correia Said, “Yes, We Can!” Time After Time
MOVE Guides Strays and Stumbles
Lessons Learned for Times When You Yearn to Say, “Yes, We Can!”
How to Add “Yes, We Can!” to
Your
Entrepreneurial Mindset
Closing Thoughts
Notes
3 It's the Customer's Problem That Matters, Not Your Solution
Distance Runners' Problems: Philip Knight to the Rescue
Simon Cohen: Freight Forwarding Service Need Not Be So Bad
Jon Thorne: What If Surgical Instruments Did Not Stick?
Apex Ski Boots: Is There a Compelling Customer Problem Here?
Lessons About Problem‐First versus Product‐First Mindsets—and More
How to Add “Problem‐First, Not Product‐First, Logic” to
Your
Entrepreneurial Mindset
Closing Thoughts
Notes
4 Why “Moving the Needle” Doesn't Matter Much to Entrepreneurs
Nespresso: Will Single‐Serve Coffee Capsules “Move the Needle”?
Pandora's Rocket Ship Ride
The Visual Optical Team Thinks (Too) Broadly
Lessons About Thinking Narrowly, Thinking Broadly—and More
How to Add “Think Narrow, Not Broad” to
Your
Entrepreneurial Mindset
Closing Thoughts
Notes
5 How Entrepreneurs Get Things Done with Almost No Money
Tesla: A Customer‐Funded Carmaker? Really?
Budgetplaces.com: Thank You, Google!
The Loot: “I'd Always Had Profits…”
Lessons Learned About Asking for Cash and Riding the Float—and More
How to Add “Ask for the Cash, Ride the Float” to
Your
Entrepreneurial Mindset
Closing Thoughts
Notes
6 Make the Future Winnings Yours!
Bharti AirTel: Selling Mobile Phone Minutes Profitably for Practically Nothing
Alex Ikonn and Mimi Naghizada Borrow It All!
GoApe: Living Life Adventurously!
Cambridge Analytica: When “Borrowing” Crosses the Line
Lessons Learned About “Borrowing” versus Stealing
How to Add “Borrowing Your Assets” to
Your
Entrepreneurial Mindset
Closing Thoughts
Notes
7 What Entrepreneurs Can Do That Big Companies Can't
Travis Kalanick: Visionary Disruptor, Bare‐Knuckled Brawler, or Unethical Scoundrel?
Putting India to Work
Josephine's Home Cooking
Lessons Learned About Not Asking Permission—and More
How to Add Never Asking Permission to
Your
Entrepreneurial Mindset
Closing Thoughts
Notes
8 Act Your Way to a New Way of Thinking (Because the Reverse Won't Work!)
What You Should Do Now Depends on Your Starting Point
So What's to Stop You?
Closing Thoughts
Notes
About the Author
Index
End User License Agreement
List of Illustrations
Chapter 1
FIGURE 1.1 The six counter‐conventional mindsets
Guide
Cover Page
Title Page
Copyright
Acknowledgments
Preface: Why This Book?
Table of Contents
Begin Reading
About the Author
Index
Wiley End User License Agreement
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