About the Authors
Paul Tiffany, PhD: Paul Tiffany was a senior lecturer at the Haas School of Business at the University of California, Berkeley, for many years. Prior to that, he taught at leading management schools in the United States as well as Europe and Asia, winning numerous awards for his teaching and scholarship. He received an MBA from Harvard University and a PhD from the University of California, Berkeley. Dr. Tiffany offers management consulting and training programs to firms and organizations throughout the United States and the world.
Steven D. Peterson, PhD: Steven Peterson, now retired, was founder and CEO of Strategic Play, a management training company specializing in hands-on software tools designed to enhance business strategy, business planning, and general management skills. He holds advanced degrees in mathematics and physics and received his doctorate from Cornell University.
Authors’ Acknowledgments
Paul Tiffany: Like a good wine, a good book can improve with age if it is maintained properly. In this 3rd edition of Business Plans For Dummies, my intent is to provide the reader with an up-to-date guide on how to win in the sometimes brutal but always exciting new world of business that modern technology and globalization have given us. This should apply equally if you work for a new start-up or an already established firm looking for an edge. I hope this fresh review will endow you with the tools and knowledge to get the job done.
Even though my name is on the cover of Business Plans For Dummies, several others were behind me every tap of the key, every turn of a page, every chapter of the book. I hope my children — Ann, Barbara, Rafael, Roland, Brandon, and Mariah — realize how much I owe to them for their encouragement, sometimes silent but always there. If they are half as proud of me as I am of them, I have succeeded.
And lastly — but actually first — this book is for Janet. Like good wine, she, too, only improves with age.
Publisher’s Acknowledgments
Senior Acquisitions Editor: Tracy Boggier
Senior Managing Editor: Kristie Pyles
Project Manager and Development Editor: Georgette Beatty
Copy Editor: Kelly Dobbs Henthorne
Technical Editor: Bruce W. Bellner
Production Editor: Tamilmani Varadharaj
Cover Image: © Bloomicon/Shutterstock