IN THIS PART …

We start by looking at what a business plan is all about. We convince you of the importance of a plan, just in case you’re still undecided.

After you’re sold on the idea, we identify some really useful planning resources. And to help you get your own plans underway, we outline a planning process for you and review the major pieces of a business plan.

We point out why values and ethics are so important to your company and show you how you can make practical use of them in your planning. We look at how a vision for your company gives you something to aim for and a direction to take.

Finally, we look at how to establish a mission for your company and develop effective business goals and objectives to fulfill that mission.