Alexander the Great, 4–10, 79–80
Allen, James, Profit from the Core, 57
Amazon, 59
American Airlines, 61
American Home Products, 49
Anderson, Chris, Free: The Future of a Radical Price, 74–75
back-from-the-future thinking, 40
beliefs, 101
Beyond the Core (Zook), 61, 62
Blanchard, Ken, The Power of Ethical Management, 25
blue ocean strategy, 86
business description and analysis, 35–37
business model innovation, 2, 74
Canadian Pacific Railway, 36
Canon, 86
Carnival Cruise Lines, 88
cascading message, 94
centralization decision, 97–98
checklist, 20
Churchill, Winston, 60
clarity, need for, 44
cohesive unit action, 14
comfort zone, 68
companies
reinventing, 76
repositioning, 18
competitive advantage, 14, 53, 87
concerted action, principle of, 14–15, 91
conglomerate power, 59
contingency plans, 80
core market, 57
Creating and Dominating New Markets (Meyer), 83–85
culture, 103
current situation, assessing, 18–19
Darius of Persia, 6–10, 79–80, 91
decisions, right or wrong, 70
distribution method, 48
economies of scale strategy, 82
The Economist, 12
employees, motivating, 93
environment, for strategic planning, 24
excluded alternative, law of, 65–66
exploitation, principle of, 16
facilitator of planning process, 24
finances, 43
focus, 65
Free: The Future of a Radical Price (Anderson), 74–75
Freedman, Mike, 99
future, creating perfect, 19
General Electric, 32
holes, law of, 66
Hrebiniak, Lawrence G., 92, 96–97
idealization, 39
IKEA, 47
Immelt, Jeffrey, 32
implementation of strategy, 102–103
incentives, 93
information sharing, 93
innovation, 14
integration, 92
interdependence, 92
Jab, Jab, Jab, Right Hood (Vaynerchuk), 75
Jobs, Steve, 58
Kepner-Tregoe, 99
Kim, W. Chan, 86
KWINK (Knowing What I Now Know) analysis, 67–69
Levitt, Theodore, 29
Linkner, Josh, The Road to Reinvention, 76–77
Lombardi, Vince, 20
Making Strategy Work (Hrebiniak), 92
managerial ego, 66
maneuver, principle of, 14, 79
market position, 38
exploiting advantage, 16
Mauborgne, Renée, 86
McKinsey Quarterly, 98
Meyer, Peter, Creating and Dominating New Markets, 83–85
mindstorming, 20
monitoring strategy, 103
morale, 15
Netscape, 84
Nietzche, Friedrich, 30
Nike, 62
objective, 12
obselete business models, 2
opportunities, maximizing, 18
organizational structure, 96–98
Pareto principle, 57
past, reexamining, 19
Peale, Norman Vincent, The Power of Ethical Management, 25
plan, importance of, 8
pooled interdependence, 92
The Power of Ethical Management (Peale, Blanchard), 25
The Power of Simplicity (Trout), 58
president, power of, 22
product/market matrix, 102
Profit from the Core (Allen, Zook), 57
profit pools, 63
purpose, 30
qualities in mission statement, 32
railroads, 36
reciprocal interdependence, 92–93
Rent-A-Car, 62
repeatable formula, 62
reputation of company, 29
responsibility for strategy, 21–24
return on equity, 17
return/profit, 49
The Road to Reinvention (Linkner), 76–77
Rohn, John, 16
Royal Dutch Shell, 80
sales method, 48
senior executives, 23
sequential interdependence, 92
size/growth driving force, 49
strategic intelligence gathering and analysis, 99
strategy, 1
success, quality for, 56
target market, 54
technology, 43
technology-driven driving force, 47
Trout, Jack, The Power of Simplicity, 58
Vaynerchuk, Gary, Jab, Jab, Jab, Right Hood, 75
Walmart, 61
Zimmerman, John, 45
Zook, Chris
Profit from the Core, 57
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