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Catch of the Decade
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Catch of the Decade
by
Catch of the Decade
COVER
INTRODUCTION
The businesses we built
Fast facts
The Catch timeline
Note
Part I: Getting started
CHAPTER 1: How it all began
If you haven't succeeded yet, don't give up
Raised on hummus and chutzpah*
The third door
It all started at the dinner table
Building the family business
Working weekends at the market
Something has to change
‘Free spinal check’: three words I never want to hear again
The ‘can't fail’ idea
A little website called eBay
Notes
CHAPTER 2: Working together
The day eBay shut us down
Nowhere to go and no way to grow
Better to copy and excel than to be original and mediocre
What's in a name?
Landing the first catches
You're only as good as your last deal
To niche or not to niche?
Notes
CHAPTER 3: Gaining momentum
We are better buyers!
Innovate or die
Necessity is the mother of invention
Our big break
Sale of the century
Catching fire
One last thing …
CHAPTER 4: Recession? Shmecession!
How four minutes of fame made us a fortune
Who said PR doesn't work?
How to stay ahead
Say ‘yes’ and work the rest out later
CHAPTER 5: Idea by midnight, execute by midday
How we launched Scoopon
Right time, right place, right idea
The launch of Scoopon Travel
Note
CHAPTER 6: Catch us if you can
The Tiger who came to tea
Part II: Ramping up
CHAPTER 7: Time to scale
Growing pains
CHAPTER 8: Running fast
The launch of Grocery Run
Mumgo. It's where mums go
The launch of Vinomofo
Kissing frogs
It all started with pizza
Doing the right thing
CHAPTER 9: The robots are coming!
CHAPTER 10: The Catch culture
Sliding into greatness
Why not make it fun?
Negotiating in pyjamas
Your culture is your people
Be a mensch
AIRheads need not apply
CHAPTER 11: Meanwhile, back at Menulog …
Part III: Full speed ahead
CHAPTER 12: It takes two
Debates are good for business
We did it once. Can we do it again?
What went wrong?
Unintended consequences
Note
CHAPTER 13: A new era
Transforming the Catch culture
Back on track
CHAPTER 14: Time for some major changes
If you can't join them, beat them
You don't have what I want!
CHAPTER 15: The marketplace beckons
Amazon is coming
The race is on
More questions than answers
How we built the marketplace
The launch of BonVoyage.com.au
What's in a name?
The side benefits of building a big brand
The gamble paid off
Amazon is getting closer
Don't chase a rabbit down a hole
Learning from the masters
It's complicated
Amazon (finally) arrives
Notes
CHAPTER 16: To list, or not to list: that is the question
Around the world in seven days
Just say ‘yes’ and work the rest out later
Mission accomplished
Note
CHAPTER 17: Wesfarmers come calling
The Midas touch
CHAPTER 18: A final note: how to really succeed in business
Note
GOODBYE, FAREWELL AND GOOD LUCK
ACKNOWLEDGEMENTS
INDEX
END USER LICENSE AGREEMENT
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Prev
Previous Chapter
COVER
Next
Next Chapter
Catch of the Decade
Table of Contents
COVER
INTRODUCTION
The businesses we built
Fast facts
The Catch timeline
Note
Part I: Getting started
CHAPTER 1: How it all began
If you haven't succeeded yet, don't give up
Raised on hummus and chutzpah*
The third door
It all started at the dinner table
Building the family business
Working weekends at the market
Something has to change
‘Free spinal check’: three words I never want to hear again
The ‘can't fail’ idea
A little website called eBay
Notes
CHAPTER 2: Working together
The day eBay shut us down
Nowhere to go and no way to grow
Better to copy and excel than to be original and mediocre
What's in a name?
Landing the first catches
You're only as good as your last deal
To niche or not to niche?
Notes
CHAPTER 3: Gaining momentum
We are better buyers!
Innovate or die
Necessity is the mother of invention
Our big break
Sale of the century
Catching fire
One last thing …
CHAPTER 4: Recession? Shmecession!
How four minutes of fame made us a fortune
Who said PR doesn't work?
How to stay ahead
Say ‘yes’ and work the rest out later
CHAPTER 5: Idea by midnight, execute by midday
How we launched Scoopon
Right time, right place, right idea
The launch of Scoopon Travel
Note
CHAPTER 6: Catch us if you can
The Tiger who came to tea
Part II: Ramping up
CHAPTER 7: Time to scale
Growing pains
CHAPTER 8: Running fast
The launch of Grocery Run
Mumgo. It's where mums go
The launch of Vinomofo
Kissing frogs
It all started with pizza
Doing the right thing
CHAPTER 9: The robots are coming!
CHAPTER 10: The Catch culture
Sliding into greatness
Why not make it fun?
Negotiating in pyjamas
Your culture is your people
Be a mensch
AIRheads need not apply
CHAPTER 11: Meanwhile, back at Menulog …
Part III: Full speed ahead
CHAPTER 12: It takes two
Debates are good for business
We did it once. Can we do it again?
What went wrong?
Unintended consequences
Note
CHAPTER 13: A new era
Transforming the Catch culture
Back on track
CHAPTER 14: Time for some major changes
If you can't join them, beat them
You don't have what I want!
CHAPTER 15: The marketplace beckons
Amazon is coming
The race is on
More questions than answers
How we built the marketplace
The launch of BonVoyage.com.au
What's in a name?
The side benefits of building a big brand
The gamble paid off
Amazon is getting closer
Don't chase a rabbit down a hole
Learning from the masters
It's complicated
Amazon (finally) arrives
Notes
CHAPTER 16: To list, or not to list: that is the question
Around the world in seven days
Just say ‘yes’ and work the rest out later
Mission accomplished
Note
CHAPTER 17: Wesfarmers come calling
The Midas touch
CHAPTER 18: A final note: how to
really
succeed in business
Note
GOODBYE, FAREWELL AND GOOD LUCK
ACKNOWLEDGEMENTS
INDEX
END USER LICENSE AGREEMENT
Guide
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