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by Stacy Landreth Grau
Celebrity 2.0
Cover
Half-Title Page
Title Page
Copyright
Dedication
Description
Contents
Acknowledgments
Chapter 1 The Influencer Marketing Relationship Framework
Chapter 2 The Creator Economy
Chapter 3 Celebrity Endorsement and Influencer Marketing: An Overview
Chapter 4 Celebrity Endorsers and Social Media Influencers: How It Works
Chapter 5 Designing Influencer Marketing Campaigns
Chapter 6 Implementing Influencer Marketing Campaigns
Notes
References
About the Author
Index
Backcover
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Copyright
Celebrity 2.0
The Role of Social Media Influencer
Marketing in Building Brands
Stacy Landreth Grau
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