Publisher’s acknowledgements

7–8 Anne Nusselder: Anne Nusselder, OpfrisDame – Freshen-Up Girl! The OpfrisDamen bring improvised theatre to festivals, corporate functions and care homes for the elderly. Anne teaches (visual) storytelling and presentation at the University of Arts Utrecht; 12–13 Vitas Poshk: Vitas Poshkus, founder of PVA Developments, a design-orientated construction company specialising in bespoke residential projects for private clients; 17–19 Igor Rybakov: Igor Rybakov, serial entrepreneur, venture capitalist, philanthropist, on the list of the world’s richest people according to Forbes. He is co-founder of the Technonikol corporation, and founder of the Rybakov Foundation and the Rybakov Prize (called by Forbes the ‘Nobel Prize in Education’) and the X10 Academy, a school for entrepreneurs; 24 Reed Hastings: Quoted by Reed Hastings; 24 Geoff Mulgan: Quoted by Geoff Mulgan; 27–29 Jenny Radcliffe: Jenny Radcliffe, social engineer, human factor security expert, people hacker. Jenny uses her expertise in non-verbal communication, deception and persuasion techniques for ethical white hat hacking to help secure client sites and protect them from malicious attacks. She was part of the special operations unit for the successful Channel 4 series ‘Hunted’; 40–41 Patrick Fagan: Patrick Fagan, behavioural scientist, visiting lecturer at three London universities, The author of Hooked: Why cute sells. . .  and other marketing magic that we just can’t resist (Pearson). Previously Lead Psychologist at Cambridge Analytica, he is currently Chief Scientific Officer at behavioural science consultancy Capuchin; 44–45 Lynda Bourne: Dr Lynda Bourne, stakeholder engagement expert, lecturer at Monash University and Director of Professional Development at Mosaic Project Services. She is a recognised international authority on stakeholder management and visualisation technologies, publishing papers in many academic and professional journals on the topic; 47–49 David Landsman: David Landsman, former positions include British Ambassador to Greece, British Ambassador to Albania, Managing Director of Tata Ltd (Europe) and Director of UK India Business Council. An international negotiator and expert in corporate strategy and geopolitics, he is currently Chairman of Cerebra Global Strategy and ­Chairman of the British-Serbian Chamber of Commerce; 62–63 Nargis Begum: Aliya is a barrister and works as an in-house legal counsel for an investment bank. Used with permission; 66–68 Sue Atkins: Sue Atkins, The Parenting Coach. Sue is the Parenting Expert on ITV’s ‘This Morning’ programme as well as BBC Radio, Disney Junior, Good Morning Britain and a host of other shows on television across the world. She has been a Parenting Coach for over 15 years; 73–74 Michael Reddington: Michael Reddington, Certified Forensic Interviewer, Developer of the Disciplined Listening Method, President of InQuasive, Inc. Michael is an expert at moving people from resistance to commitment. He has spent over a decade training investigators on the successful application of non-confrontational interview and interrogation techniques; 82–83 Richard Bryant-Jefferies: Richard Bryant-Jefferies, counsellor and author. Richard has spent many years counselling and supervising counselling in various settings, specialising in addiction counselling. He has written over 20 books on the topic and numerous chapters in other professional books; 98–100 David Owen: Lord David Owen, Foreign Secretary 1977–1979 and MP for Plymouth for 26 years. He also held posts as Navy Minister and Health Minister and was co-founder of the Social Democratic Party and its Leader from 1983–87 and 1988–90. From 1992–95, he served as EU peace negotiator in the former Yugoslavia and co-authored the Vance-Owen Peace Plan; 103–104 Chris Bryant: Chris Bryant, MP for Rhondda. Chris served as Deputy Leader of the House of Commons and Under-Secretary of State for Europe and Asia. He was also Shadow Secretary for Culture and Shadow Leader of the House of Commons; 110–111 Koen ­Schoenmakers: Koen Schoenmakers is the Co-Founder and Chair of the Positive Impact Society Erasmus; 113 John Lydon: Quoted by John Lydon; 114 Aristotle: Quoted by Aristotle; 126–128 Juan Fernando Cristo: Juan Fernando Cristo, Colombian lawyer and politician and ex-President of the Senate of Colombia. He was Interior Minister from 2014 to 2016, during the time of the peace negotiations with FARC and was one of the lead negotiators in those talks; 138 and 141–143 Gary Noesner: Gary Noesner, FBI hostage negotiator. Gary spent 23 years as a hostage negotiator for the FBI and was Chief of their Crisis Negotiation Unit. He was technical consultant on the Netflix series, Waco, and was one of the main characters in the series. He developed the core hostage negotiation framework, The Behavioural Change Stairway, and wrote the best-selling book, Stalling for Time: My Life as an FBI Hostage Negotiator; 147 Napoleon Bonaparte: Quoted by Napoleon; 148–150 Paul Chard: Paul Chard, Chairman of Northampton Croquet Club, who found a creative way to resolve a local dispute; 159–161 Jo Hemmings: Jo Hemmings, Behavioural Psychologist and expert Relationship Coach. Jo has been voted Dating Coach of the Year multiple times and has also sat on the panel. She is consultant psychologist on a number of television programmes and Assessment and Duty of Care Psychologist for several reality tv series. She is the author of several books on psychology and relationships; 177–179 Danny Russell: Danny Russell, Brand Insights Consultant. Danny has spent 28 years building expertise in strategic insight for major global brands including 21st Century Fox, Vodafone, The Economist and Sky TV; 181 Deborah Tannen: Quoted by Deborah Tannen; 193–194 David Villa-Clarke: David Villa-Clarke, BEM, Founder of DVC Wealth Management. He is also Chairman of Project Volunteer, a charity supporting projects in Africa for the last 15 years, and CEO of the Aleto Foundation, a social mobility charity providing leadership education for young people from under-privileged communities. David was awarded the British Empire Medal for his commitment to charitable services and mentoring.