Bootstrapping your startup, starting a new business, developing products and services, and sustaining this business over the long term are already difficult enough without having to stress about the financial state of your business. That said, it is important that we remember that (1) most new and small businesses fail within the first 3 to 5 year period, and that (2) most of these business failures are due to a lack of capital or other financial issues. Accounting and finance might not always be the most exciting or trendy topics to discuss, and entrepreneurs are usually more focused on building the business than crunching numbers, but these are critically important issues to remember. Whether you are starting a business or brand with a laptop in your living room, or running and managing an existing small business, there are accounting and finance issues that put your business over the top.
You have a great idea, and hopefully this book will give you a little bit of information you can use to turn that idea into a sustainable business.