Appendix
About Sitecore
Sitecore is the global leader in customer experience management, delivering highly relevant content, and personalized digital experiences that delight audiences, build loyalty, and drive revenue. The Sitecore® Experience Platform™ delivers one connected experience across both online and offline channels, enabling marketers to own the experience of everyone who engages with their brand and to easily engage in seamless conversations with their audiences when and where they want. More than 3,500 of the world's leading brands—including American Express, Carnival Cruise Lines, easyJet, Heineken, and the L'Oréal Group—trust Sitecore to help them deliver the meaningful interactions that win customers for life.
About Sitecore Business Optimization Services
The Sitecore Business Optimization Services (SBOS) team helps customers and digital agencies achieve business success using the Sitecore Experience Platform. SBOS transfers to our customers methodology, frameworks, best practices, and approaches for people, process, and technology learned with our global customers and digital agencies.
The SBOS team is glad to share some of our best practices and processes with you through this book.
The SBOS Manifesto
We are marketing technologists at heart.
We blend marketing and technology to increase the business value from digital channels.
We believe you can't do marketing if you aren't data driven.
Our first mission is to align digital goals with key business objectives so we can monitor performance and take actions that drive performance improvement.
We start with the question of how to improve business performance.
We search for the relationships between digital marketing goals and organizational objectives; then we use the drivers we find to improve business results.
We are always looking for ways to improve.
Optimization is a continuous process that must evolve with new marketing channels and technology.
We work with committed organizations.
We strive to help organizations break through to higher levels of performance and achieve their goals. We want to work with people who have the same focus and energy we have.