Lars Birkholm Petersen @LarsBirkholm

Lars Birkholm Petersen is a passionate and innovative senior strategist committed to helping organizations adapt to customer needs by providing strategy and guidance for creating connected customer experiences using innovative technology.

Lars has many years' experience with strategy, marketing, digital analytics, and optimization. He has consulted with hundreds of organizations to improve their use of technology in connecting with their customers.

Today Lars manages the Sitecore Business Optimization Services (SBOS) global team of consultants. SBOS helps customers own the experience across the different channels their customers use. As part of this work, Lars creates processes that support organizations on the road to building lifetime customers.

Ron Person @SitecoreRon

Ron Person enjoys his work so much he even spends weekends thinking how to create new performance improvement processes. He gets great satisfaction from seeing the people he works with adopt processes that energize and build a better business.

Prior to Ron's position as a senior business consultant for SBOS, he was one of Microsoft's first 12 independent consultants and later used his skills as a Six Sigma Black Belt and Balanced Scorecard consultant to improve organizations in a wide range of industries.

Ron has written 26 books, including four international best sellers on performance improvement and business computing. His previous book Balanced Scorecards and Operational Dashboards with Microsoft Excel (John Wiley & Sons, 2013) has a five-star rating on Amazon.

Christopher Nash @chrisnash

Christopher (Chris) Nash is a curiosity-driven analog and digital marketer who frequently hangs out at the corner of business and technology. Over the course of his business career, he has advised numerous brands on digital marketing adoption challenges, cofounded a marketing automation company, grown a successful independent consulting business, and traversed the international business arena.

In his current role as senior business optimization consultant at Sitecore, Chris advises customers on strategies and tactics for creating connected customer experiences that produce positive business outcomes. Previously, Chris has held marketing management and digital marketing communications roles at several companies in the United States and Europe, ranging from a Fortune 500 company to technology start-ups.