About the Author

Joe Pulizzi is an entrepreneur, speaker, author, podcaster, father, and lover of all things orange. He’s the founder of multiple start-ups, including the Content Marketing Institute (CMI), the leading content marketing educational resource for enterprise brands, recognized as the fastest-growing business media company by Inc. magazine in 2014. CMI is responsible for producing Content Marketing World, the largest content marketing event in the world (held every September in Cleveland, Ohio), as well as the leading content marketing magazine, Chief Content Officer. He began using the term content marketing back in 2001. CMI also offers advisory services for innovative organizations such as HP, AT&T, Petco, LinkedIn, SAP, the Gates Foundation, and many others.

Joe is the winner of the 2014 John Caldwell Lifetime Achievement Award from the Content Council. Joe’s third book, Epic Content Marketing: How to Tell a Different Story, Break Through the Clutter, and Win More Customers by Marketing Less, was named one of the Five Must-Read Business Books of the Year by Fortune Magazine. Joe has also coauthored two other books, Get Content Get Customers and Managing Content Marketing. Joe has spoken at more than 400 locations in 15 countries advancing the practice of content marketing. He’s delivered keynote speeches for events and organizations including SXSW, NAMM, Fortune Magazine’s Leadership Summit, Disney, Cisco Systems, Oracle Eloqua, DuPont, SAP, HP, and Dell.

Joe not only writes one of the most influential content marketing blogs in the world; he writes a column for Entrepreneur.com and LinkedIn. You can also hear Joe on his podcasts, This Old Marketing and Content Inc, the companion podcast to this book. If you ever meet him in person, he’ll be wearing orange. Joe lives in Cleveland, Ohio with his wife and two boys. You can find Joe on Twitter @JoePulizzi.