Chapter 52
MANAGING OPERATIONAL REAL ESTATE

Fifty shades of rent

Methods for managing operational real estate differ from group to group. Some prefer to remain the king of the castle and own their operational real estate, while others consider these blocked assets as frozen cash that could be better used in developing the group's core business more rapidly. Even within a given sector, strategies differ from one player to another, over time, or within the same group.

There are, however, three facts that are clear: managing operational real estate is a real issue, which has become increasingly sophisticated under the influence of private equity firms and real-estate professionals. Often within the company, the different departments all have their own opinion on real estate – the finance department of course, but also legal, human resources and operations. An internal real-estate department or an external advisor is often necessary for consolidating all of the views of all of these departments and providing general management with rational proposals that are solely in the interest of the company.

The problem of managing real estate is certainly more acute in sectors where real estate plays a key role (the hotel, retail, restaurant, health and leisure sectors) than in others, but it impacts on all companies, even if only in terms of their headquarters.

Finally, this chapter does not concern real-estate assets which have a very specific purpose, such as a nuclear power plant or a petrochemical factory, the redeployment of which would be prohibitively expensive to carry out.

Section 52.1 METHODS FOR FINANCING REAL ESTATE

1/ REAL ESTATE FINANCED USING EQUITY CAPITAL

Real-estate assets have the advantage, as a general rule, of maintaining a high value that is unrelated to the operational process and that is relatively not very volatile. Accordingly, they are, in theory, attractive and can be used to back financing through borrowing. Even if real estate is financed using equity capital without it explicitly constituting a guarantee for lenders in one way or another, it is still a source of comfort for the group's bankers. It is also important to bear in mind that raising debt backed by real estate may seem like the easy option, but it could handicap the company at a later stage when it is seeking to raise ordinary debts, since the lenders will know that the real estate has already been pledged to third parties.

Financing real estate using equity capital means keeping room for manoeuvre in the future (with the possibility in the future of selling it, renting it, or by offering it as collateral) and providing comfort to shareholders and lenders, but also suppliers, customers and staff vis-à-vis the solvency and thus the long-term success of the company.

2/ REAL ESTATE AS BACKING FOR STANDARD LOANS

A mortgage, i.e. a pledge of a real-estate asset to a lender, is the most direct way of backing a debt with a real-estate asset. What happens in such cases is that the proceeds of the sale of the asset are used to reimburse the creditor directly. Nevertheless, in countries where it is a cumbersome and expensive process, this type of financing is generally only used by very small and small to medium-sized companies, which do not necessarily have access to other forms of financing. With a mortgage loan it is possible to easily raise up to 50% of the value of the asset (the loan to value ratio is called “loan to value”, LTV). In Anglo-American countries, mortgage loans on commercial assets are more common and the loan to value ratio can be up to 70%.

In some countries, a trust is a more secure way for the lender to finance real estate. The real estate assets are placed in a trust of which the bank is the trustee. This does not result in a transfer of ownership (i.e. no capital gain and hence no tax cost).

But there are other less formal ways of securing a loan with real estate. These assets may be covered, under a loan agreement (or a bond), by a so-called negative pledge which prevents the company from using its real estate as a guarantee to other lenders, or selling it. Additionally, banking covenants (see Section 39.2) may oblige the company to keep a minimum amount of real estate on its balance sheet. Such covenants are significantly more flexible than taking out a direct guarantee on a property, as they enable the company to carry out arbitrage on its real-estate assets.

Finally, securitisation of real-estate assets (see Section 21.3) is only an option for real-estate groups or for very large industrial groups which own a lot of real estate. Label'Vie, a Carrefour franchisee in Morocco, securitised some of its shops in 2020 for €40m, after an initial operation in 2013 for €45m.

3/ FINANCE LEASE

A finance lease is a common tool used for financing real-estate assets over a long period (up to 15–20 years). For a company, this means having a real-estate asset acquired by a specialised financial institution (which must either be a bank or a financial firm) and then leasing it (see Section 21.3). At the end of the finance leasing agreement, the company can either acquire the asset for a small or symbolic amount, or leave it to the financial lessor or possibly continue to lease it (at a reduced rent as it no longer covers the amortisation of the asset). The financial lessor remains the owner of the asset for the duration of the agreement, which ensures its liquidity in the event of the company defaulting, since it can re-let it to a third party if there is no secondary market for the real-estate asset, which would be too specific.

Property leasing generally covers 80% of the value of an asset, which is more than for a standard loan and at a lower interest rate. Additionally, financial lessors are often prepared to finance more than 90% of the value of necessary renovations.

In most countries, property finance leasing presents a marginal tax advantage as the rent reflects an accelerated amortisation of the property. Even if this surplus amortisation must be taken up when the option is lifted, the company would have benefited from postponement of the tax paid.

4/ OPERATING LEASE

For ordinary rental, the company only makes a commitment for the duration of the operating lease. This may vary widely depending on the aims of the company and the lessor, but also in line with the type of property and the country.

Rents can be indexed according to activity either to a commercial rents index or consumer prices, new construction price changes in retail sales or the change in GDP, or any other index the parties agree upon. Indexing rents to an independent index of the company's economic activity results in the risk of a negative scissors effect over which the company has no control. So some groups have opted for rents that are totally or partially indexed to the activity of the site exploited (e.g. rent indexed to turnover). Some groups have even succeeded in forcing the property owner to agree to a rent cap in line with earnings of the activity exploited.

We refer to the capitalisation rate to designate rent divided by the value of the asset.

5/ SALE AND LEASEBACK

Sale and leaseback is an implementation method and not a type of financing as such. This operation enables a company to change from an equity capital financing to a rental. Some use the term leaseback to refer to the sale of a real-estate asset and its subsequent rental with an option to buy (usually though a finance lease), others do not draw a distinction and refer to a sale and leaseback whether there is an option to buy (finance lease) or not (operating lease).

The sale and leaseback system enables the company to free up cash and also to unlock the market value of the real estate with the pros (strengthen equity capital in the event of capital gains) and cons (possible tax to be paid on capital gains) that this brings.

Section 52.2 CRITERIA FOR CHOOSING REAL-ESTATE FINANCING

1/ MATURITY OF THE COMPANY

A young company, in its high-growth phase, will need large amounts of cash to develop its activity. Additionally, as its perimeter (and sometimes even its economic model) is not yet fixed, its real-estate requirements will vary sharply over time. In such cases, an operating lease seems to be the most suitable choice in order to provide maximum flexibility while not depleting supplies of cash, a resource that is very precious at this stage. There's no point in buying premises only to find that they're too small in a few quarters' time. When choosing a lease, don't be swayed by the immediate advantages that may go with a longer lease (no rent for several months, reduced charges) instead of a shorter lease, and then a few years later find yourself stuck with a building but not enough business to justify it.

On the other hand, a company that has reached maturity could seriously consider investing in its real estate. In particular, it could secure its strategic operating assets by owning them outright. This is how Chanel acquired in 2020 (for £310m) the building on Bond Street which houses its London shop on 12,600 square feet, paying £70m more than the price initially required as there were many buyers. Owning a large chunk of real estate could also be a form of saving for a rainy day in the case of a major investment opportunity or financial difficulty linked to an economic downturn.

Midway between these two cases is the company that has reached maturity on its market and which externalises its operating real estate in order to finance growth on new markets. Once the commercial concept has taken hold on these new markets, the company then again has the option of externalising the financing of its operating real estate.

2/ SHAREHOLDERS

The role of shareholders is especially important in terms of a company's real-estate policy when such companies are family owned, for both psychological and asset-related reasons.

Very often, a family will be attached to a building or a geographical area where the company took off or which marks a very important step in the company's life. There may be reasons that are not at all rational why it may be reluctant to sell its property. For example, take the Publicis building at the top of the Champs-Elysées, which was destroyed by fire in 1972 and rebuilt.

It is, moreover, frequent to see a family-owned holding company or a family-owned real-estate investment firm holding all or part of the operating real estate that it rents to the company and that it finances using debt that is repaid with the rent received. This arrangement enables an entrepreneur who is approaching retirement age, and who wishes to secure their revenues, to be more exposed to real estate than to the operating activity. They just need to increase the size of their stake in the real-estate company and gradually dilute their stake in the operating company. In time, real estate that is personally owned can then be sold to the company, thus constituting a larger retirement capital, all the more so when capital gains tax on real estate is regressive and falls to zero after a certain number of years of ownership.

In the same vein, the head of a family-owned company who has several children could leave the operational activity to the child who is best suited to carrying on the business and leave the real estate (and any other non-strategic assets) to the other children. This sort of arrangement will prevent the company from getting bogged down in fratricidal wars or incompetent siblings being left in top management positions.

Real estate can also be considered as a reserve of value and liquidity in the event of a major issue, and as a stabiliser of the company's value, following the example of the CMA CGM tower in Marseille for the eponymous group.

3/ OPERATIONAL CONSTRAINTS AND OPPORTUNITIES

A company's real-estate assets do not all serve the same purpose and they can be classified into several categories:

  • very specific assets, the location of which is key, e.g. the Harrods building on Knightsbridge or the Saks Building on 5th Avenue;
  • ordinary real-estate assets which, if the company moved location, would not result in a significant impact. Office blocks fall into this category;
  • non-strategic operating assets or assets of which the long-term usefulness is not apparent.

The first category of real-estate assets has a value for the company over and above the turnover generated, which is the brand value, the value of its image. Additionally, the company often wishes to retain the freedom to restructure the building, to choose its neighbours (co-operators), etc. Only full ownership and possibly capital leasing (which is deferred full ownership) allows it to guarantee this flexibility. Moreover, a decision by the landlord not to renew an operating lease cannot be excluded, which is why ownership is often preferred for this kind of asset.

Some real-estate groups that have acquired ownership of buildings are now seeking to take back the business and/or the operation. The reason for this is simple. In many sectors, a building only has value as a result of the rent that the tenant can pay. If the tenant improves its income statement substantially as a result of its commercial actions, management and renovation work, it will be able to pay higher variable rent to the owner.

For ordinary buildings, operational flexibility is of little interest and the group can generally neglect operational issues in the choice of a holding system. In this case, the choice between ownership and a rental method is purely a financial arbitrage.

For non-strategic assets or assets that the group does not intend to hold long term, maximum flexibility is achieved by renting. This enables the group to decide more easily between locations and increases the number of potential buyers if the activity is sold (because the selling price is reduced). A game then sets in between the seller, who remains in the building as a tenant, and the buyer, which revolves around the length of the lease and the probability that the tenant will renew the lease or not. The new owner of the property will lose out if the tenant ends up staying for a shorter term than expected, because it will then incur costs for finding a new tenant, for upgrading the building and in lost rent.

For example, Peugeot sold its Paris headquarters in 2012 to help it cope with a serious crisis and opted for a location in Rueil-Malmaison. This gave it the flexibility in June 2020 to leave it and spread its employees over existing industrial sites… and work from home 80% of the time to reduce its office space by 30%. This move would undoubtedly have been much more difficult with a head office that was still in full ownership, quite old, and unsaleable in the middle of a lockdown!

4/ TAXATION

Of course, taxation has to be factored in – capital gains tax in the case of a sale and leaseback, during the exploitation of the asset (deductibility or real-estate charges) and the eventual sale of the asset (capital gains tax).

The revaluation of a relatively old building when it is sold generally results in capital gains taxable at the normal corporation tax rate for the company selling the asset, but makes it possible to create (for the acquirer) a tax base linked to the future amortisation of the asset. Taxation will generally be negligible for a newly constructed building that is sold.

Capital gains tax is a major issue in a sale to a third party and could create an obstacle for an internal restructuring without generating any cash with which to pay this tax. However, for a company that has tax losses carried forward, capital tax can then be reduced (or sometimes eliminated altogether) and will balance out with the present value of the future tax saving due to the tax base created by the revaluation of the carrying price of the real-estate asset.

It is worth noting that many countries have a special type of real-estate company that provides tax transparency. So we get REITs (real estate investment trusts) in the US and the UK, SIIQs in Italy and sociétés d'investissements immobiliers cotées (SIIC) in France. The benefits of this regime are subject (most of the time) to certain constraints in terms of payouts (most rents received and most capital gains made must be paid out as dividends) and in terms of shareholding (a single shareholder may not hold more than a certain percentage of the share capital).

5/ FINANCIAL CONSTRAINTS

When a company's financial situation is strained, the sale (temporary or permanent) of its real estate may be a solution that can be implemented quickly. It's a bit like having a nest egg. An example is the supermarket Casino, which in 2018–2019 sold €1.5bn of commercial real estate. If the assets are very specific operational real-estate assets, with no secondary market, the investor will require a long-term commitment from the company to stay on as a long-term tenant.

This operation is the “liquefying” of one of the company's assets, i.e. the exchange of a promise of future flows (rent) for an amount of cash (the sale price of the property). Here, the real estate becomes a simple financial product. In such cases, the owner is generally a financial investor taking on the possible non-exploitation of the underlying site as its main risk. If the site is a sufficiently key element of the company's industrial set-up, then this risk is limited. Often, the management of the building will remain mostly the responsibility of the operating tenant, which will also cover the cost of maintaining the site (triple net rent).

6/ FINANCIAL CRITERIA

For a purely financial manager, owning real estate (or another asset) means considering that unless one is the owner thereof, it's a good idea to buy it. This implies thinking that buying this asset will create value for the company, either because it was bought at a lower price than its market value or because it enables the company to reduce its risk.

The assumption that an acquisition price is lower than the market price (or that a sale price is higher than the market price) implies that the real-estate market is inefficient at a given time. Deciding to sell a property when real-estate prices are high, or to take advantage of a buoyant market to sell real-estate assets, is, if one believes in the theory of efficient markets, simply speculating on the evolution of real-estate prices, which means taking a risk.

Although the acquisition of real estate usually enables the company to reduce its risk, this is not a good enough reason in itself to acquire property. This reduction in risk is only followed by an increase in value if returns decline at a slower pace than the risk. But let's not deceive ourselves, if real estate is less risky than the company's capital employed, it will also be less profitable. Here, this ends up being just a type of diversification for the company. And we saw in Section 26.2 that diversification only reduces the specific risk, which is a non-remunerated risk, and that financial synergies do not exist. So most often, it's naïve to believe that value can be created in this way.

A first step in deciding whether a company should own its real estate or not could be to compare the cash flows of the different options. At the end of this chapter there is an exercise involving such a simulation.

This comparison will require you to determine a discount rate which must differ in line with the methods for owning the property. Since it is often difficult to put an exact figure on the impact of difference in risk on the required rates of return in each situation, we often see people using the same discount rate. Do not be deceived – this is financial heresy.

The problem is often turned the other way round by looking at the difference in yield to maturity between renting and a loan or between a bank loan and real-estate leasing, in order to make a choice.

In the 2000s, capitalisation rates were lower than the interest rates on loans of some groups, encouraging them to sell their real estate. Today, the situation is generally the other way round in Western Europe: we see capitalisation rates of 2.7% to 5.5% compared with interest rates of 1% to 2%.

Accordingly, it is better now to buy real estate (and borrow at 1–2%) rather than to externalise real estate (and pay rent at 3–6%), which explains why today, externalisation operations have become increasingly rare. Unless, of course, you believe that there will be a substantial drop in the value of real estate in the future or you bear very high interest rates due to your financial situation.

Section 52.3 VALUE CREATION AND INVESTOR PERCEPTION

The impact of sale and leasebacks on enterprise value has been considered thoroughly in the academic literature. Grönlund et al. (2008) found that sale and leaseback operations carried out between 1998 and 2003 created value. The results of this study converge with other similar studies, carried out in the UK and the US.

Other more recent studies seem to mitigate these results. The perception of value creation may change over time and, over the long term, rental-related constraints may destroy value, something that would not initially have been obvious, either to the company or to its shareholders.

A financial director considering the impact of externalising their real estate assets will compare the value of the shareholders' equity with its real estate on the one hand, to the value of the externalised real estate plus the value of the shareholders' equity without the operating real estate on the other hand. The latter can be rigorously assessed either by the multiples method, with a few precautions, or by a variant of the discounted free cash flow method (Opco/Propco method).

Via the multiples method, three approaches are possible:

  • use an EBITDA multiple (now that the application of IFRS 16 requires the restatement of operating rents1);
  • restrict the sample of comparable companies to those with a similar real estate policy, i.e. those that rent out their operating property;
  • or, in the multiple of companies that own their own real estate, to reverse the impact of this situation on the multiple by using the following formula:
    StartLayout 1st Row 1st Column Blank 2nd Column Full multiple equals 2nd Row 1st Column Blank 2nd Column Multiple without real estate times StartFraction Non minus real minus estate EBIT Over Total EBIT EndFraction plus StartFraction Real minus estate EBIT Over Total EBIT EndFraction times Real hyphen estate multiple EndLayout

But if markets are not efficient and do not integrate this way of reasoning, the externalisation of real estate could mechanically create value. In fact, the property is valued on the basis of high multiples that reflect a very low risk (and currently very low interest rates).

AVERAGE EBITDA MULTIPLES OF LISTED REAL-ESTATE COMPANIES IN EUROPE

20112012201320142015201620172018201920202021e2022e
EBITDA multiple19.520.322.223.828.025.525.525.427.429.527.625.3

Source: Exane BNP Paribas

The creation of value linked to the externalisation of real estate should be visible if groups owning their own real estate are valued on the basis of the same EBITDA multiples as those which are renting theirs.

The Opco/Propco method is a discounted free cash flow method adapted to take into account the significant real estate component of a group. The group is then valued as the sum of an operating company (Opco) and a company owning the operating property (Propco) that it leases to the operating branch. The former is valued by discounting its free cash flows, from which the rents (net of corporate income tax) paid to the Propco have been deducted. The latter is valued on the basis of the market value of the operating property (capitalisation of the rent or price per square metre).

From a practical point of view, the appraiser will be sure to discount the free cash flows, after deducting property, rent at a higher discount rate than that observed for a company that owns its operating property. This is because rents are a fixed cash cost (they must be paid whether in real life or as a hypothesis for a calculation!) and therefore raise the breakeven point.

The generalisation of valuations as Opco/Propco2 for companies with a large amount of real estate shows that investors are not usually village idiots and that they do take the real-estate part into account in the overall multiple that they attribute to a group!

Section 52.4 AN IDEAL WAY OF ORGANISING REAL ESTATE?

A large number of groups that own operating real estate have understood that this situation could lead to a major drawback, i.e. the fact that operational managers consider real estate as being cost-free or virtually cost-free, because, since depreciation and amortisation is a non-cash cost, it is often considered to be conventional and insignificant.

In order to get around this problem, the group could set up an internal structure with a property subsidiary (Propco, which owns the real-estate assets) and an operational subsidiary (Opco, which rents and operates this real estate). This structure means that operational units are required to pay a rent, which is a way of making operational managers aware of the cost of capital and puts an end to the incorrect perception that real estate that is owned is cost-free.

As an illustration, a few years ago, Galeries Lafayette in the centre of Metz, France, owned and occupied the whole of a building, on the principle that, when real estate is “free”, the store should occupy the whole building. Then, a market-rate rent started to be invoiced to this store, which resulted in operating losses. After some protests, the store managers had to admit that this method of invoicing rent, although new, was not unreasonable because the other group stores, in other regional towns, had third-party landlords. As the loss-making situation could not continue in the long run, the store managers gave serious thought to the nature of the product offering that they provided to their customers, given customer requirements and the competitive situation. They came to the conclusion that they could return to the group one-quarter of the floor space they occupied and still have a relevant offer, while being better placed to respond to competitors on the outskirts of the town. This extra floor space was let by the group to a third-party retailer with a complementary product offer which, combined with the renovation work financed from the rent received, enabled the high-street store to inject new energy into their commercial offer and make it profitable again.

More generally, the setting up of a subsidiary dedicated to real estate means that the group could get professionals in the field to manage the group's real estate synergistically, because real-estate management is a separate job in itself (asset arbitrage, monitoring of works, real-estate taxation, service providers, etc.).

Using real estate to extend the maturity of debt is made much easier if all of the assets are held within a single vehicle. Finally, if in time the group wishes to sell all or part of its property, internal property can be sold or its capital opened up to third parties.

There are some constraints that limit the setting up of a Propco within a group (mainly, a high latent tax on capital gains could discourage sales between the group's companies). In a large group, with an elaborate management control system, different reporting units can be structured within the same company to allow analytical accounting to show the presence of an Opco and a Propco virtually, even if such entities do not exist legally.

For a group that owns its real estate and does not publish its financial statements according to this breakdown, external analysts can try to recreate these two components virtually in order to better compare performances with sector peers or to value them in a homogeneous manner.

SUMMARY

QUESTIONS

EXERCISE

ANSWERS

BIBLIOGRAPHY

NOTES

  1. 1   See Section 7.12.
  2. 2   See Le Fur and Quiry (2010).
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