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Describing the Opportunity
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Describing the Opportunity
by Harvard Business Review
Creating Business Plans (HBR 20-Minute Manager Series)
Cover
Title Page
Copyright
Contents
Why Write a Business Plan?
Getting started
The structure of a business plan
Describing the Opportunity
Presenting your idea
Executive summary
Business description
Analyzing the business environment
Industry background
Competitive analysis
Market analysis
Introducing Your Management Team
Highlighting qualifications
Presenting the team as a unit
Bringing Your Product to Market
Operations plan: Articulating day-to-day business
Marketing plan: Promoting your value proposition
Projecting Financial Risk and Reward
Preparing your financial plan
Anticipating readers’ concerns
Attachments and Milestones
Supplemental information
Milestones
Conclusion
Test Yourself
Learn More
Sources
Index
Back Cover
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Getting started
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Presenting your idea
Describing
the Opportunity
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