They got money from the crowd

THE PRINCIPLE

You can get customers to finance a product before you make it

David Lasky and Frank Young are artist/writers whose dream is to create a 192-page full-colour graphic novel that tells the story of country music’s first family, the Carter Family. They proposed it to a publisher and got an advance, but not enough to pay the bills for the long time it would take to write, draw and colour this epic work.

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They decided to try to see whether they could raise $5000 using a crowdfunding site called Kickstarter.

At Kickstarter.com people who want to raise money to produce a book, a song collection, a board game, a sculpture, or pretty much anything else creative, present their idea and ask members of the public to pledge some money towards it. They offer rewards geared to the level of the pledge. A campaign can raise more than its target amount, but if it fails to reach the target the people who did pledge are not charged.

One project offered a name or word of your choice written in calligraphy for $5, and more words for higher levels of donation. In exchange, the artist would get to practise her craft and buy materials. Her initial goal was $500, but she ended up raising more than $3600.

And Lasky and Young? They raised more than $8000, so it’s back to the drawing board – in a good way.

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