OTHER TITLES IN OUR MARKETING STRATEGY
COLLECTION

Naresh Malhotra, Georgia Tech, Editor

• Sales Promotion Decision Making: Concepts, Principles, and Practice by Steve Ogden-Barnes and Stella Minahan

• Smart Marketing: How to Dramatically Grow Your Revenue by Ahmed Al Akber

• Market Sensing Today by Melvin Prince and Constantinos-Vasilios Priporas

• Launching New Products: Best Marketing and Sales Practices by John Westman and Paul Sowyrda

• Marketing Plan Templates for Enhancing Profits by Elizabeth Rush Kruger

• Relationship Marketing Re-Imagined: Marketing’s Inevitable Shift from Exchanges to Value Cocreating Relationships by Naresh K. Malhotra, Can Uslay, and Ahmet Bayraktar

• Service Excellence: Creating Customer Experiences that Build Relationships by Ruth N. Bolton

• Critical Thinking for Marketers: Learn How to Think, Not What to Think, Volume I by David Dwight, Terry Grapentine, and David Soorholtz

Announcing the Business Expert Press Digital Library

Concise e-books business students need for classroom and research

This book can also be purchased in an e-book collection by your library as

• a one-time purchase,

• that is owned forever,

• allows for simultaneous readers,

• has no restrictions on printing, and

• can be downloaded as PDFs from within the library community.

Our digital library collections are a great solution to beat the rising cost of textbooks. E-books can be loaded into their course management systems or onto students’ e-book readers.
The Business Expert Press digital libraries are very affordable, with no obligation to buy in future years. For more information, please visit www.businessexpertpress.com/librarians. To set up a trial in the United States, please email [email protected].