Victoria L. Crittenden, Babson College, Editor
• Corporate Branding in Facebook Fan Pages: Ideas for Improving Your Brand Value by Eliane Pereira Zamith Brito, Maria Carolina Zanette, Benjamin Rosenthal, Carla Caires Abdalla, and Mateus Ferreira
• Presentation Skills: Educate, Inspire and Engage Your Audience by Michael Weiss
• The Connected Consumer by Dinesh Kumar
• Mobile Commerce: How It Contrasts, Challenges and Enhances Electronic Commerce by Esther Swilley
• Email Marketing in a Digital World: The Basics and Beyond by Richard C. Hanna, Scott D. Swain and Jason Smith
• R U #SoLoMo Ready?: Consumers and Brands in the Digital Era by Stavros Papakonstantinidis, Athanasios Poulis and Prokopis Theodoridis
• Social Media Marketing: Strategies in Utilizing Consumer-Generated Content by Emi E. Moriuchi
• Fostering Brand Community Through Social Media by William F. Humphrey, Jr., Debra A. Laverie and Shannon B. Rinaldo
• #Share: How to Mobilize Social Word of Mouth (sWOM) by Natalie T. Wood and Caroline K. Muñoz
• The Seven Principles of Digital Business Strategy by Niall McKeown
Concise e-books business students need for classroom and research
This book can also be purchased in an e-book collection by your library as
• a one-time purchase,
• that is owned forever,
• allows for simultaneous readers,
• has no restrictions on printing, and
• can be downloaded as PDFs from within the library community.
Our digital library collections are a great solution to beat the rising cost of textbooks. E-books can be loaded into their course management systems or onto students’ e-book readers.
The Business Expert Press digital libraries are very affordable, with no obligation to buy in future years. For more information, please visit www.businessexpertpress.com/librarians. To set up a trial in the United States, please email [email protected].
3.12.71.115