Index

A

abundance, seeking, 55

academic research citations, 64, 92

accountability, 6, 67

addiction, 52–53

Afshar, Vala, 42–43

Alior, 79

Allegiance, 83

Allen, Woody, 91

Altiris, 83

Altitude Summit, 51

ambiguity, 6

America Movil, xxi–xxii, xxiii–xxv

Ames Research Center, 51–52

amygdala, 98

Angel Oregon Fund, 92

Apple, 108

Arrow Electronics, 5

assumptions, 114, 115

Ave Maria (Gounod), 56

B

Bach, Johann Sebastian, 56

Bank of America, 81

Barden, Mark, 53

basal ganglia, 2

Battier, Shane, 101–102

Beane, Billy, 89–90

A Beautiful Constraint (Morgan & Barden), 53

Bednar, David L., 57

belonging, need for, 5–6, 62–63

Ben-Shahar, Tal, 98

Biocouture, 34

Biofabricate, 34

Blair, Gabrielle, 51

Blakely, Dave, 82

Blockbuster, 12

blogger bootcamp, 51

Bogues, Muggsy, 73

bootstrapping, 48–50

Born, Brooksley, 70–72

Bradford, Chad, 89–90

Bravo network, 34–35

BRE Bank, 79

Brooks, David, 113

Brown, Brené, 103

Bryant, Kobe, 102

Buckingham, Marcus, 22

Burroughs, Augusten, 36, 43

Business Innovation Factory, 130–131

C

Cain, Susan, 122–123

Camerer, Colin, 6

Cancer Treatment Centers of America, 25

can-if mind-set, 54

career paths, 116–119

career phases, 84–85

Carlile, Paul, 72

Catalyst, 32

Catchafire, 16

Cates, Alana, 22–23

The Cat in the Hat (Seuss), 58–59

Chase, Martha, 44

Chatbooks, 104–105

Chatter, 42

Cherry, Elin, 81–82

Chery, xxiii

“Children Will Listen,” 99–100

Chong, Rachael, 16

Christensen, Clayton, xxi–xxiii, xxiv, 72, 120

on disk drive industry, 10–11

on entitlement, 62–63

on jobs-to-be-done, 2–3

on metrics, 89

step back by, 83

A Christmas Carol (Dickens), 70

chronic fatigue syndrome, 52–53

chunking, 2

Cisco, 68

Citibank, 117

Citigroup, 117

Clark, Carine, 83

Clarke, Arthur C., 111, 125–126

Climate Heroes, 87

cognitive functioning, 15, 48

cognitive taxes, 48

Colaprete, Anthony, 51–52

colleagues, 65

Commodity Futures Trading Commission (CFTC), 70–72

commodity prices, 47

compensation, 6–7

planning for, 114–115

stepping back and, 77–83, 84

competition

effect of on cognitive functioning, 15

identifying jobs no one else can do and, 16–17

market risk and, 13–14

stepping back and, 80–81, 84

competitive risks, 9–11, 13–15, 17

compliments, 25–27

confidants, 65

confidence, 61, 97

consensus building, 74

constraints, 39–59, 117

combinations of, 51–52

faster feedback from, 40–43

focus and, 45–47

imposing, 48–53

invisible, 52–53

knowledge as, 50

money as, 48–50

problem-solving and, 43–45

time as, 51–52

traction/grounding from, 56–59

turning into stepping-stones, 53–55

conventional planning, 112–113

Coopers & Lybrand, 44–45

cortisol, 15, 98

cost calculations, 114–115

Coyle, Daniel, 41–42

Crain’s Cleveland Business, 31

C-reactive protein, 106

credibility, 34

criticism, openness to, 100–101

Cuban, Mark, 4

cultural entitlement, 62–66

D

Daems, Annick, 65

Dare, Dream, Do (Johnson), 51

Darwin, Charles, 20–21

David-versus-Goliath battles, 73

De Mars, AnnMaria, 57–58

depression, 52–53

derivatives market regulation, 70–72

Descano, Linda, 117, 119

Design Mom blog, 51

Deutsche Bank, 3

Dickens, Charles, 70

Digital Bank (Skinner), 79

Digital Royalty, 13

discouragement, xxiv–xxv

discovery-driven disruption, 111–127

career paths and, 116–119

following your north star in, 121–127

planning and, 112–115

unanticipated results in, 119–121

disengagement, 106

disk drive industry, 10–11

Disney, 45

disrupting yourself, xxv

changing course in, 36–37, 117–119

constraints in, 39–59

definitions of success and, 86

discovery-driven, 111–127

entitlement and, 61–75

failure and, 95–110

getting better at, 129–130

goals in, 124–125

loneliness/fear in, 121–124, 127

paths in, 125–126

playing to your strengths and, 29–37

psychology of, xxviii–xxxi

recognizing mismatches in, 33–37

resisting the status quo and, 93

S-curve and, xxi–xxiv

slow progress in, 33–37

stepping down, back, or sideways for, 77–93

understanding your motives for, 4–7

when to quit, 106

disruptive innovation, xxi–xxv

risk taking and, 10–13

S-curve in, xxv–xxviii

dissent, 72–74

diversity, 62–66

DNA, 44

dopamine, xxix

downward mobility, 123–124

dreams, 124

entitlement and, 75

redirecting, 36, 43

unfulfilled, gratitude and, 69–70

Dr. Seuss, 58–59

Drucker, Peter, 61

Dugatkin, Lee Alan, 8

Durant, Kevin, 102

Dweck, Carol, 96–97

E

Earnhardt, Dale, 101

Edinger, Scott, 21–22

effort, praise for, 96–97

ego, 88

Einhorn, Hillel, 71

electromagnetic radiation, 46

Elliott, Candice Brown, 23–25

Emerson, Ralph Waldo, 27, 129

emotional intelligence, 26

emotions

activating to deal with constraints, 55

entitlement based on, 66–70

failure and, 102–103

and jobs-to-be-done, 3–4, 4–7

joy, 113

loneliness/fear in, 121–124, 127

rewarding work and, 6–7

self-expression and, 15

entitlement, 61–75

cultural, 62–66

emotional, 66–70

intellectual, 70–74

Entrepreneur magazine, 49

Environmental Leadership Program, 25–26

equal odds rule, 92

Erikson, Erik, 92

Esteban, Enrique, 65

exasperation, identifying your strengths through, 22–23

experience

listening to inexperienced voices and, 72–73

rotating employees for, 79

seeking diversity of, 63–66

Extreme Networks, 42–43

F

Facebook, xxvii

failure, 95–110

acknowledging and sharing, 102–103

five whys on, 107–108

inevitability of, 99–101

learning from, 104–105

learning how to fail, 98–106

quitting and, 106

shame and, 103–104

stepping back and, 88

success after, 108–109

why we hate, 96–98

Family Adventure Guy, 88

Fasal, 46–47

fear, 98, 121–124, 127

feedback, 40–43, 96–97

Fidelity Investments, xxi–xxii

fight-or-flight response, 15, 98

Financial Engines, 30

finches, 20–21

firings, 80, 81–82

500 Startups, 108

five whys, 107–110

focus, 45–47

FolkStory, 104–105

Ford, Henry, 95

42 Rules for Your New Leadership Role (Rollin), 4

freedom, constraints and, 40–43

Frog, 30

Frontline, 71

frozen middle, 85

frustration, 106

G

Gallup, 25

GE Distributed Power Services, 74

Geeseman, Joseph “DuckDuck,” 30

Geisel, Theodore, 58–59

General Dynamics, 57

generativity, 92

geosynchronous-orbiting satellites, 125–126

Glaser, Judith E., 98

goals, 106, 124–125

Godin, Seth, 106

Goldman Sachs, 27

Google, 43

Gould, John, 20

Gounod, Charles, 56

Grant, Adam, 48

gratitude, 69–70

Greenberg, Michael, 72

Greenspan, Alan, 71

groundedness, 56–59

Groupon, 120

growth. See also S-curve growth

funding, 48–50

metrics for, rethinking, 89–93

stepping down, back, or sideways for, 77–93

guppies, 8

H

Halvorson, Heidi Grant, 8–9, 97

Hamilton, Bethany, 129

Hamilton, Laird, xxi

health, 52–53

Henry V (Shakespeare), 74–75

Hershey, Alfred, 44

Hess, Betty Jane, 5

hierarchy of needs, 5

Higgins, Tory, 8–9

Hillenbrand, Laura, 52–53

hiring, 2–7

Hoffer, Eric, 69

Hogarth, Robin, 71

Houdini, Harry, 54

Houghton Mifflin, 58–59

Howell, Margery Eldredge, 96

“How to Make Yourself Indispensable” (Edinger), 22

humility, 75, 88

The Hundred-Foot Journey, 28–29

Hyundai, xxiii

I

Ibsen, Henrik, 29

ideas, resistance to others’, 70–74

identity, 96–97, 108, 113, 122

IDEO, 82

Illinois Institute of Technology, 29–30

Immersion, 65

immigrants, 66

income, 6–7

planning for, 114–115

stepping back and, 77–83, 84

India

Fasal service, 46–47

sugar cane farmers in, 48

innovation, 2–3, 61–75

innovators, 90

innovator’s dilemma, 123–124

The Innovator’s Dilemma (Christensen), 62–63

insecurity, 52–53

Institutional Investor, 13, 14

Intel Capital, 87–88

intellectual entitlement, 70–74

intelligence, praise for, 96–97

introverted people, 122–123

Intuit, 46–47, 58

J

Jackson, Rebecca, 88

Janssen, 65

Jaws, 39–40

Jekogian, Nick, 49, 58

Jennings, Viniece, 25–26

Jobs, Steve, 108

jobs-to-be-done theory, 2–7, 16–17

Johnson, Alissa, 120–121

Johnson, Samuel, 93

Johnson & Johnson, 65

Jones, Benjamin F., 64

journals, gratitude, 68

joy, 113

Juvan, Jayne, 31–32

K

Kaplan, Saul, 130–131

Kaufman, Steve, 5

Kellogg School of Management, 64

Kidd, Sue Monk, 103

knowledge, as constraint, 50

koalas, 20

Koplovitz, Kay, 125–126

Korn Ferry International, 119

L

Larson, Rob, 27

League of Legends, 100–101

The Lean Startup (Ries), 104, 105

learning

exponential, 130–131

from failure, 104–105

fear of failure and, 98

getting to the top of the curve in, 82–83

how to fail, 98–106

motivation in, 2

need for, 5

neurology of, xxix

S-curve in, xxix–xxx

validated, 104–105

Lee, Suzanne, 34

LeSueur, Athelia Woolley, 50, 72–73

Levitt, Arthur, 71

Lewis, Michael, 89–90

Lewis and Clark expedition, 112

LinkedIn, 3, 25

lizard brain, 98

Lombardi, Vince, 106

loneliness, 121–124, 127

Lunar Crater Observation and Sensing Satellite, 51–52

Lunar Reconnaissance Orbiter, 51–52

M

MacMillan, Ian, 112–113, 114

Mandelbrot, Benoit, 130

market risks, 10–13, 13–14, 16

Martin, Amy Jo, 13

MartzCX, 83

Maslow, Abraham, 5

May, Karen, 43

mBank, 79

McArthur, Chris, 100–101

McClure, Dave-109, 108

McGrath, Rita Gunther, 112–113, 114

McGuire, Tom, 117–119

McKenna-Doyle, Michelle, 44–45

McLaughlin, Dan, xxviii

McLeod, Lisa, 124–125

McNeal, Scott, 74

meaning, 2, 92–93

Memorial Sloan Kettering, 63

mental mapping, 1–2

mergers, 5–7

Merrill Lynch, xxi–xxii, 7, 27

metrics, 6, 89–93

personal, 90–93

Metropolitan Life, 45

Miami Heat, 101–102

Microsoft, 33–34

middle managers, 85

midlife crises, 92–93

milestone charts, 115

Millennium Pharmaceuticals, 119–120

Miller, Gregory, 106

Miller, Tom, 32

Milton, John, 110

mind-sets

can-if, 54

diversity in, 63–66

perception of failure and, 109–110

transformer, 53

victim, 53

Mint.com, 109

money

as constraint, 48–50

emotional entitlement about, 67–68

planning for, 114–115

stepping back and, 77–83, 84

Moneyball (Lewis), 89–90

Morgan, Adam, 53

motor vehicle crashes, 45–46

Mourning, Alonzo, 73

Mueller, Claudia, 96–97

Musk, Elon, 125

Mylan Pharmaceuticals, 90

N

narcissism, 68–69

narratives, 104–105

NASA, 51–52, 58

National Basketball Association (NBA), 13, 101–102

National Football League (NFL), 44, 45

National Security Agency (NSA), 120–121

needs

feeling called to fill, 36–37

finding unmet, 19

matching your strengths with unmet, 31–33

Nemessanyi, Tereza, 33–34

Netflix, 12, 120

networks, 3, 63–64

neural networks, 1–2

neuroplasticity, 93

neuroscience, 6

on constraints, 41–42

on failure, 98

on learning, xxix, 1–2

on risk taking, 15

on risk vs. ambiguity, 6

on use it or lose it, 93

neutralizing constraints, 53

New York Times, 101–102, 113

“The No-Stats All-Star,” 101–102

Novell, 83

Now, Discover Your Strengths (Buckingham), 22

O

Oakland Athletics, 89–90

Obama, Barack, 121

O’Brien, Timothy, 71

O’Neal, Shaquille, 13

O’Reilly Radar, 34

P

partners, 55

path dependence, 54

Paul, Gabe, 101

PayPal, 66, 109

pay-to-play skills, 27–28, 29

PenTile, 24–25

persistence, 27–28

personality types, 8–9

Petrey, Stacey, 90

Phoenix Suns, 13

Pine, Richard, 123

Pipher, Mary, 73

planning, 112–115

plateaus, 82–83

Pluralsight, 49–50

praise, 96–97

predator inspection behavior, 8

prevention-focused personalities, 8–9

Project Runway, 34–35

promotion-focused personalities, 8–9

pronoun choices, 73

pushback, 80

Q

questioning, 54

Quiet (Cain), 122–123

Quiet Revolution, 123

Quigley, Nate, 104–105

quitting, 106

R

random walk model, 130

Rangaswami, JP, 3

Reay, Neil, 25

reframing

constraints, 53–55

dissenting voices, 73

failure, 109–110

relevance, in learning, 2

reporting lines, 6

Requardt, Hermann, 32

resources, 55, 58

revenue models, 78

reverse income statements, 114

Richardson, Adam, 29–30

Ries, Eric, 104, 105

Riot Games, 100–101

risks and risk taking, 1–17

ambiguity and, 6

avoiding the wrong risks in, 13–15

competitive, 9–11, 13–15, 17

entitlement and, 62–63

evolutionary value of, 8–17

five whys and aversion to, 107–110

identifying the right risks for, 9–13

the job-to-be-done and, 2–4

market, 9–13, 13–14

planning and, 112–115

stepping back and exploring, 77–83

Robison, Macy, 99–100

Rodin, Auguste, 95

Roetzel & Andress, 31–32

Rogers, E.M., xxvi

Rollin, Pam Fox, 4

Rookie Smarts (Wiseman), 72

Roominate, 4

Rose Park Advisors, xvi, 120

Rowling, J.K., 108

Rubin, Robert, 71

S

safety, 130–131

Salesforce, 42

Salomon Brothers, 13

Samsung, 25

scarcity, 48

Scarlett, Joe, 80–81

Schein, Edgar, 88

scientific method, 43–44

Sci-Fi Channel, 126

Scott, Charles, 87–88

S-curve growth, xxiv–xxviii

discerning difficult from impossible and, 33–37

initial progress on, 1–2

playing to distinctive strengths and, 19

psychology of, xxviii–xxix

reaching the top of, 7, 82–83

Seabiscuit: An American Legend (Hillenbrand), 52

Sears, 62–63

second best, 101–102

self, construction of, 113

self-expression, 15

self-reflection, 68

Seuss, Dr., 58–59

7 Generation Games, 58

Shabby Apple, 50, 72–73

Shakespeare, William, 74–75

shame, 103–104

Shark Tank, 4

Shaw, George Bernard, 77

“Shedding My Skin” (Jackson), 88

Sheldon, Kennon M., 15

showing up, 91–92

Siemens Healthcare North America, 32–33

Silicon Valley, 66

Simonton, Keith, 91–92

skateboarders, 41–42

skills

identifying your hard-won, 27–28

mapping to unmet needs, 86

pay-to-play, 27–28, 29

for survival, 21–22

that make you feel strong, 22

Skinner, Chris, 79

Skonnard, Aaron, 49–50

SlideShare, 42, 109

Slim, Carlos, xvii–xxii, xxiv

Smith Barney, xxii, 13

social media, 3, 31–32

Societe Generale, 81

Sorensen, Greg, 32–33

Southern New Hampshire University (SNHU), 12–13

specialization, 16–17

speedback, 43

Spielberg, Steven, 39–40

Springboard Enterprises, 126

Springboard Fund, 126

stakeholders, 55, 93

Stanford Design Program, 29–30

status quo, 93

stepping back, 77–83

preparation for, 87–88

when is it the right move?, 84–86

stock market, 70–72, 130

emotional entitlement and, 68

valuations, 11

storytelling, 104–105

Strauss, Liz, 93

Stravinsky, Igor, 56

strengths

constraints and building, 56–59

definition of, 19

as difference, 23–25

evolutionary value of, 19–21

identifying your, 21–30

matching with unmet needs, 31–33

mismatches with disruption and, 35–37

playing to your distinctive, 29–37

for survival, 21–22

unawareness of, 25–27

StrengthsFinder survey, 25

structure, constraints in creating, 39

Stryker Corporation, 121

success

failure and, 101–102

redefining, 86, 89–90, 101–102, 119

reframing as, 109–110

showing up as, 91–92

Summers, Larry, 71

Sun Microsystems, 29

Symantec, 83

T

talent developers, 90

Tata, xxiii

Tharp, Twyla, 39

Thiel, Peter, 66

Thomas, Adrian, 65

Thoreau, Henry David, 1

time constraints, 51–52

Time Out for Women, 99–100

Toyota, xxi, 107–108

traction, 56–59

Tractor Supply, 80–81

transformer mind-set, 53

transitions, 5–7, 129

Twitter, 3, 32

U

Ulwick, Anthony, 2–3

Unbroken (Hillenbrand), 52

uncertainty, 65

United Nations, 87–88

United States Navy, 30

Universal Orlando Resort, 45

USA Network, 126

use it or lose it, 93

us/them issues, 73

Uzzi, Brian, 64

V

validated learning, 104–105

value integrators, 90

values, cultural, 62–63

Venture Capital Fund, 87–88

victim mind-set, 53

vision, 46

vocation, 113

Vohs, Kathleen D., 106

W

weightlessness, 56

“Why Johnny Can’t Read,” 58

whys, five, 107–110

Wiltbank, Rob, 92

Wiseman, Liz, 72

Women & Co., 117

World Judo Championships, 57

worldviews, 70–74

Writing to Change the World (Pipher), 73

Wrosch, Carsten, 106

Y

Yahoo, 78

Z

Zalaznick, Lauren, 34–35

Zamperini, Louis, 52, 53