Why does this book need a title page? Why repeat what is already on the cover? The publisher says we have to have a title page for historical reasons and copyright issues. Maybe someone should tell publishers: if we removed the title page from every book published, we could save, on average, 3.1 billion pages of paper a year in the United States alone.
Speaking of saving paper, if you wish to share this book without giving yours away, bear in mind that it can be purchased at safari.peachpit.com in electronic format. But wait: According to BBC Two, data farms now use as much energy as the entire car manufacturing industry. And the store of knowledge is doubling every five years. By 2020, the carbon emissions produced in generating energy for the Internet will be the equivalent of those produced by the airline industry. Tough choices: read the book.
Do Good Design
How Designers Can Change the World
Author: David B. Berman, FGDC, R.G.D.Publisher: Nancy Aldrich-RuenzelProject Editor: Michael NolanDevelopment Editor: Margaret S. AndersonContributing Editors: Reva Berman and Sabina LysnesGraphic Design and Typography: Cynthia Hoffos FGDC, with David B. Berman and Erik SpiekermannProduction Editor: David Van NessLayout/Compositing: Cynthia HoffosCover Photography/Illustration: Trevor JohnstonResearcher: Patrick CunninghamCopy Editor: Haig MacGregorIndexer: Heather McNeillProduct Marketing Manager: Sara Jane ToddPublicity Manager: Laura PextonDesign Manager: Charlene WillManufacturing Coordinator: Jason PerroneProof editor! Rose WeisburdFonts: Erik Spiekermann (Meta Serif, Meta Plus) and Albert Jan-Pool (DIN Pro)1
New Riders1249 Eighth StreetBerkeley, CA 94710 U.S.A510/524-2178510/524-2221 (fax)
Published in association with AIGA Design Press.
Find us on the Web at:www.newriders.com
To report errors, please send a note to [email protected]
New Riders is an imprint of Peachpit, a division of Pearson Education.
Copyright © 2009 by David Berman
ISBN 13: 978-0-321-57320-9
9 8 7 6 5 4 3 2 1
Printed and bound in the
United States of America.
Notice of Rights
All rights reserved. No part of this book may be reproduced or transmitted in any form by any means, electronic, mechanical, photocopying, recording, or otherwise, without the prior written permission of the publisher. For information on getting permission for reprints and excerpts, contact [email protected].
Notice of Liability
The information in this book is distributed on an “As Is” basis without warranty. While every precaution has been taken in the preparation of the book, neither the author nor Peachpit shall have any liability to any person or entity with respect to any loss or damage caused or alleged to be caused directly or indirectly by the instructions contained in this book.
Trademarks
Many of the designations used by manufacturers and sellers to distinguish their products are claimed as trademarks. Where those designations appear in this book, and Peachpit was aware of a trademark claim, the designations appear as requested by the owner of the trademark. All other product names and services identified throughout this book are used in editorial fashion only and for the benefit of such companies with no intention of infringement of the trademark. No such use, or the use of any trade name, is intended to convey endorsement or other affiliation with this book.
Sharpie® Permanent Marker appears courtesy of Sanford Corporation.
I’ve written “Don’t just do good design... do good!” in the prevailing language of each place this journey has taken me to. (So if yours is missing, invite me over!)