Yes, of course I realize that classifying her as “hot” is sexist. This endnote is for anyone who misses the irony and is thinking of calling me on it. It’s also to convince you that the endnotes might prove fun to read if you’re a keener.

President George W. Bush radio address, March 22, 2003.

For a deep study of U.S. election design reform, read Design for Democracy: Ballot + Election Design, by Marcia Lausen, 2007.

Pat Buchanan interviewed on NBC’s Today, November 9, 2000.

David’s interview with Jessica Friedman Hewitt, managing director, Design For Democracy, September 2008. To see more samples and learn more about this, visit www.designfordemocracy.org.

Interview for “The Persuaders,” Frontline, PBS, 2005. www.pbs.org/wgbh/pages/frontline/shows/persuaders/interviews/

Federal Election Chairman Michael Toner estimate, “Death Knell May Be Near for Public Election Funds,” by David Kirkpatrick, The New York Times, January 23, 2007.

President Obama’s campaign spent more than $250 million in the last four months of the 2008 campaign, outspending all U.S. advertisers except AT&T and Verizon on an annualized basis. That’s more than McDonald’s, Target, or Wal-Mart. “Obama spending more on ads than all but AT&T and Verizon,” CNN, October 24, 2008.

Absentee ballot, Cuyahoga County, Ohio, U.S. General Election 2004.

35th of countries included in a study of electoral turnout in national lower house elections 1965–1995, from Mark N. Franklin’s “Electoral Participation,” found in Controversies in Voting Behavior (2001).

A Regulatory Proposal To Include Warnings In Tobacco Advertisements, Health Canada, November 2004.

$13.4 billion, as per fact sheet at www.tobaccofreekids.org.

A Short History Of Progress, Ronald Wright, 2004.

A Short History Of Progress, Ronald Wright, 2004.

Excerpt from Maclean’s magazine, 1942.

Earth In Mind, David Orr, 2004.

Statement from 1965, in reference to Operating Manual for Spaceship Earth, Buckminster Fuller, 1963.

1.2 billion 8-oz. servings of Coca-Cola soft drinks are consumed daily around the world. “Coke’s Sinful World,” Paul Klebnikov, Forbes, December 12, 2003.

Philip Morris International shipped 322.1 billion cigarettes in 2005, according to www.answers.com.

McDonald’s Canada Web site FAQ, 2006.

BBC’s h2g2 article on the ballpoint pen, 14,000,000 million BIC Crystals alone are sold daily.

To bottle water each year, 2.7 million tons of plastic are used worldwide, according to New American Dream’s Web site. Only 14 percent of these bottles used in the U.S. are recycled, according to the Container Recycling Institute.

According to Greenpeace, an area of ancient forest the size of a football pitch (soccer field) is destroyed every two seconds.

“. . .every day, the equivalent of a major earthquake killing over 30,000 young children occurs to a disturbingly muted response. They die quietly in some of the poorest villages on earth, far removed from the scrutiny and the conscience of the world. Being meek and weak in life makes these dying multitudes even more invisible in death.” Progress of Nations, UNICEF, 2000.

During 2007, 2.7 million people became infected with HIV, which causes AIDS (UNAIDS 2008 Report on the global AIDS epidemic).

Each year, approximately 300 to 500 million malaria infections lead to over one million deaths, of which 75 percent occur in African children. Bulletin of the World Health Organization, 1999, 77(8):624–40.

Harvard Business Review on Brand Management, 1999.

A report from the World Health Organization estimates that more than 600 lives are lost and more than 45,000 people are injured on China’s roads every day.

According to UNICEF South Africa’s current Web site, 300,000 babies are born to HIV positive mothers in South Africa annually. A 2006 study in the KwaZulu-Natal province (reported by John Donnelly in the Boston Globe on August 27, 2007) found a 20.6 percent HIV transmission rate from mother to child is 61,800 babies a year and 169 a day. . . which I round down to 160, for the sake of potential error in extrapolation.

Based on Edward O. Wilson’s estimates of 27,000 species lost a year. (The Diversity of Life, 1992.) Niles Eldridge estimates 30,000 a year (Life in the Balance: Humanity and the Biodiversity Crisis, 1998).

Measured in constant dollars. How Much Is Enough?, Alan Durning, 1992.

The Guardian, September 2, 2005.

“Uncle Sam Wants You... to Go Shopping”: A Consumer Society Responds to National Crisis, 1957-2001, by Robert H. Zieger, Canadian Review of American Studies 34.1, 2004.

Americans are storing more stu?than ever, by Tom Vanderbilt, Slate, July 18, 2005.

About two-thirds of American adults are overweight, and almost one-third are obese, according to data from the National Health and Nutrition Examination Survey (NHANES) 2001 to 2004.

CBC Radio, 2004.

Fallon Minneapolis won Plan Of The Year award for this work. Brandweek, June 18, 2001.

That many seconds of first quarter year prime time audience was selling for $840,000 (2005 Thumbnail Media Planner).

RealtyTrac Inc. of Irvine, CA (as reported by Associated Press).

Tim O’Reilly, O’Reilly Media, speech at Web 2.0 Expo, New York City, September 18, 2008.

An Inconvenient Truth, Al Gore, 2006.

“Measuring Brand Meaning,” by Peter Dacin, Edward Blair, Betsy Gelb and Gillian Oakenfull, Journal of Advertising Research, September/October 2000.

Liberation can be about striking o?shackles from someone’s ankle, it can be about freeing someone from isolation or ignorance, it can be about providing choices. Visit www.davidberman.com/seminars/accessibility.php for a comprehensive list of online resources regarding accessible technology.

The Coca-Cola Company Annual Report, 1995.

1.2 billion 8-oz. servings of Coca-Cola soft drinks are consumed daily around the world. “Coke’s Sinful World,” by Paul Klebnikov, Forbes, December 12, 2003.

“The Cola Conquest,” DLI Productions for CBC, 1998.

You too can experience the entire Tanzanian adventure of Paul, David, and Spice the Cat! Visit www.paulgross.com/tanzania today!

“Coca-Cola has bigger plans for Tanzania,” by Mgeta Mganga, The Guardian (Tanzania), July 16, 2005.

Tanzania ranks 156 of 179 ranked countries GDP per capita (PPP), CIA World Factbook, 2008.

CIA World Factbook, July 2008 estimate.

World Health Organization statistics, compiled at www.theglobalfund.org.

“Pop: Truth and Power at the Coca-Cola Company,” African Business, April 1, 2004. John Pemberton, Coca-Cola’s inventor, claimed the drink cured many diseases, including morphine addiction, dyspepsia, neurasthenia, headache, and impotence. Ironically Pemberton sold the rights to his famous recipe while himself suffering from a morphine addiction.

59.7% of Tanzania’s population lives on under $2 a day, according to the World Bank, 1993.

The Africa Malaria Report, World Health Organization – UNICEF joint report.

The Coca-Cola Company Annual Report, 2003.

“Chain Reaction: From Einstein to the Atomic Bomb,” in Discover, March, 2008.

Texas Rangers fans got their stadium back from now-bankrupt Ameriquest in 2007.

“Visual Pollution,” in The Economist, October 11, 2007.

“A City Without Ads,” in Adbusters #73.

And this is a graphic designer telling you this!

DBD Needham.

...manufactured with European slave labor.

Marty Neumeier refers to this compromise as “wandering brand focus.” For more examples, I urge you to read is classic The Brand Gap, another great aiga Press/New Riders title.

If you’re not already reading Adbusters, try it out.

I would have learned more birds had I been an nfl football fan. Pop quiz: how many? (answer at bottom of page)

Harvard Business Review, 1999.

Reproduced with permission from @issue: The Journal of Business & Design, published by Corporate Design Foundation and sponsored by Sappi. Visit www.cdf.org for more information about @issue.

Denver Rocky Mountain News, January 24, 2000.

United Nations Human Development Report, 1998.

American Business Review, June 1999... that’s more than the annual GNP of the country of Jordan.

Rules For Basketball, 1892.

According to Brands and Branding (by Rita Clifton, John Simmons, and Sameena Ahmad, 2004), the seminal event for branding appearing on the balance sheet was when England’s Reckitt & Colman purchased Airwick in 1985. Such activity prompted the London Stock Exchange to endorse brand valuation in 1989.

“’02-03 NBA Merchandise Sales From Outside U.S. Over $600M,” Sports Business Daily

Intelligent Image Processing, Steve Mann, 2002.

It is notable that the Morton Salt girl has been getting thinner and leggier over the years, becoming more akin to the more sexualized Coppertone girl (in her permanent state of innocently losing her bathing suit to her dog).

BusinessWeek, August, 2005

Yes, it’s generally spelled “whiskey” for Irish and American products, “whisky” for Scottish, Canadian, and Japanese.

Is This Life – Or Is It Just Memorex, by Bruce Brown, inaugural GLAD lecture (National Association of Graphic Design Educators), 1997.

The Washington Post, July 15, 1991. According to the The Times of London, the four Amway distributors who launched the rumor were ordered to pay $20 million in damages in March, 2007.

R. J. Rummell estimates that in all centuries preceding the 20th century, democides accounted for 133 million deaths, compared to 192 million for the 20th century. “Statistics of Democide: Genocide and Mass Murder Since 1900,” R.J. Rummell, 1997.

David Berman interview with head of Copperhead Brewing Company, Ottawa, 1994.

500,000 breast implant procedures are performed a year in Colombia.

Avon and other companies profit from direct sales in Brazil and other developing countries. “Perfuming the Amazon,” The Economist (u.s. edition), October 22, 1994.

Fact is (and I’ll leave the images to your imagination), Muhammad appeared in German advertising for bouillon extract in 1928, as well as in a promotion of Ogden’s cigarettes. Or ask the bas-relief sculptor who carved the image of Mohammed into the North Frieze of the Supreme Court building standing right now in Washington, D.C.

Canada Health Action: Building on the Legacy, Health Canada, 2004.

In Kenya, the land of President Obama’s father, the Senator beer brand, known locally as “Obama” was launched the same month that Obama won his senate seat, providing a local and relatively affordable alternative, served only from kegs, to the often-lethal cornmeal-based chang’aa. The Kenyan government rescinded excise taxes to help keep the beer affordable in the interests of public health. In “Kenya, Obama (Beer) Wins Big,” by Eliza Barclay, BusinessWeek, March 26, 2008.

No Logo, Naomi Klein, 2003.

Brand logo recognition by children aged 3 to 6 years. “Mickey Mouse and Old Joe the Camel,” by P. M. Fischer, M. P. Schwartz, J. W. Richards Jr, A.O. Goldstein and T. H. Rojas, JAMA, December 1991.

The font is called Marlboro, custom-designed for the campaign.

Altria 2004 Annual Report.

No Logo, Naomi Klein, 2003.

It just is.

“Why Tony still has a grip on kids’ diets,” by Andrew Duffy, The Ottawa Citizen, February 11, 2008.

“Potential effects of the next 100 billion hamburgers sold by McDonald’s,” by E. H. Spencer, American Journal of Preventative Medicine, May, 2005.

More so if by volume. How Much Is Enough, Alan Durning, 1992.

The Washington Monthly.

Dr. Kelly Brownell, Yale University.

$230 a year. State of the World 1991, Worldwatch Institute, Washington, D.C.

Agenda Inc., Paris/San Francisco. www.agendainc.com.

“Children, adolescents and advertising” policy statement, American Academy of Pediatrics, 1995; Kunkel, 2001; Macklin & Carlson [eds], 1999, as cited in Strasburger, Developmental and Behavioral Pediatrics, 2001.

Final report of the health committee of Canada’s House of Commons, March, 2006.

No Logo, Naomi Klein, 2003.

@issue Journal, Volume 1, Number 1, Corporate Design Foundation.

Nova, Public Broadcasting Service, 2000.

“Honda Civic Now America’s Best-Selling Vehicle,” in USNews & World Report, June 4, 2008.

Happily, this number is dropping as hybrids and other alternative vehicles designs become ubiquitous.

The Exxon Valdez settlement was drastically reduced; the Florida suit was dismissed in class action form, but individual cases were upheld and the finding that tobacco companies had concealed information and acted negligently was supported.

Physicians for a Smoke-Free Canada director Cynthia Callard credits a series of anti-smoking policies since the late 1990s for the continuing drop. The policies include larger and more foreboding warnings on cigarettes. “Smoking Falls to All-Time Low In Canada,” in Ottawa Citizen, August 12, 2005.

“How to circumvent tobacco advertising restrictions: the irrelevance of the distinction between direct and indirect advertising,” by Luk Joossens, March 2001.

There were 4,000 of these types of fires in 2000, resulting in CDN$56.7 million in losses, according to the Canada Safety Council.

U.S. National Fire Protection Association’s Web site, accessed July 2008.

If you haven’t read Edward Tufte, I urge you to do so. This statistician-turned-information designer is a champion of the ethics of preparing information in clear and truthful ways. Start with his classic The Visual Display of Quantitative Information, 1982.

“The Hundred-Dollar Laptop,” by Jason Pontin, Technology Review, August 2005.

Study by Media Awareness Network, Ottawa, 2005

According to the BBC’s h2g2, 14,000,000 million BIC Crystals alone are sold daily.

www.oddcopy.net.

Management report of BIC Board of Directors for 2003 (U.S.).

Cradle To Cradle, William McDonough & Michael Braungart, 2002.

Icograda is the International Council of Graphic Design Associations, IfI is the International Federation of Interior Architects/Designers, and icsid is the International Council of Societies of Industrial Design.

“The New Annual Report,” in @issue Volume 13, Number 1, Spring 2008.

Personal interview with managing director, Icograda, 2007.

Your endnote here... you too can be an author: the author of your own life. What can you do today with your professional skill and opportunity to help create the legacy you wish to leave?