About the Author

Andra Riemhofer is a German native and holds an applied science university diploma in Business Administration, along with an MA in ­Intercultural Communications and Cooperation. She has more than 20 years of work experience, and her books and other publications on ­German culture and India have been very well received.

Working as a consultant, she helps international companies enter the German market and avoid the common pitfalls that typically arise from intercultural misunderstandings.

Along with her hands-on intercultural support, she offers research, appointment-setting, handholding, and other sales-related services. Most of her clients are from the UAE, India, and Nordic countries. For further information on her portfolio and business philosophy, please log on to www.andra-ibf.com

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