Accredited representative offices, 94
Agreements, 164–165
Attitudes and styles, 160–161
Avtoframos, 207–208
Bargaining, 161–163
Bridgestone, 238–242
Business culture
attribution and rationalization, 117–118
demographics
challenges, 125
dependency ratios, 124
overall life expectancy, 121, 123–124
Russia’s Slavic ethnic groups, 121
Russia vs. United States, 122, 123
urbanization, 124–125
determinants, 117
forces and forms, 117
generalizations, 116
geography and history, 118–119
highly centralized governance
industrial revolution, 119
politico-economic liberalization, 121
problem-solving attitudes, 121
repressive political system, 120
socioeconomic dependency, 119
Soviet laws, 119–120
Soviet penitentiary system, 120
individual and organizational behavior, 115–116
mental programming, 116
national profile (see Russia’s national profile)
practical applications, 153–156
agreements and contracts, 164–165
attitudes and styles, 160–161
bargaining, 161–163
Business Culture on the World
Stage, 143
communication, 157–158
conservative attire, 165
corruption, 148–149
crises management, 147–148
cross-cultural implication, 142
decision-making, 163–164
empowered organization, 145–146
Executive Planet, 143
Expat, 143
government and government agencies, 149–150
initial contacts and meetings, 158–159
international business, 141
leadership positions, 144
local rules, 146–147
long-term goals, 147
meetings and negotiations, 150–153
negotiation process, 141
one-company organizational culture, 144–145
punctuality, 166
relationships and respect, 156–157
women in business, 165
religion, 126–127
social system and family, 128
values and norms, 116
Business-to-business marketing, 72
Business-to-government marketing, 72
Central Federal District, 6, 9
City of Moscow and Moscow Oblast, 6
Civil Code of the Russian Federation, 97–98
Communication, 157–158
Consumer-to-business, 72
Consumer-to-consumer marketing, 72
Contracts, 164–165
Corruption, 148–149
Cost, insurance and freight (CIF) value, 110
Council of International Schools (CoIS), 62
Country Commercial Guide, 89
Decision-making, 163–164
Demographics
challenges, 125
dependency ratios, 124
overall life expectancy, 121, 123–124
Russia’s Slavic ethnic groups, 121
Russia vs. United States, 122, 123
urbanization, 124–125
Dependency ratios, 124
Direct marketing, 98–99
East-West Digital News (EWDN) report, 106
Economic regions, 3–4
Elderly dependency ratio, 124
Electronic commerce
cash-on-delivery, 106
Chinese retailers, 106
cross-border sales, 105
current economic downturn, 107
customer service, 105
domestic e-commerce market, 105
EWDN reports, 106
FOM report, 106
foreign online stores, 104–105
Research agency Data, 104
Russian data localization law, 107
Entrepreneurial business. See also Small- and medium-sized enterprises
accredited representative offices, 94
agents, 91
branch offices, 94
companies and taxation
dividends, interest, and royalties, 97
import duties, 95
land, property, and personal income taxes, 97
profits tax, 94–95
social security contributions, 96
social welfare taxes, 96
value added tax, 95–96
Country Commercial Guide, 89
direct marketing, 98–99
distribution and sales channels, 101–103
distributors, 91–92
due diligence, 112–113
educational attainment, 88
electronic commerce
cash-on-delivery, 106
Chinese retailers, 106
cross-border sales, 105
current economic downturn, 107
customer service, 105
domestic e-commerce market, 105
EWDN reports, 106
FOM report, 106
foreign online stores, 104–105
Research agency Data, 104
Russian data localization law, 107
foreign subsidiaries, 92–93
franchising, 97–98
FTS, 93–94
fuel and energy sectors, 91
government procurement, 100–101
intellectual property rights, 112
joint ventures/licensing, 99–100
local professional services, 111
metropolitan cities, 88
mineral resources, 90
natural resources, 91
Northwest Federal District, 90
pricing, 110–111
representative/branch offices, 92
sales service/customer support, 111–112
selling factors/techniques, 103–104
trade promotion and advertising
advertisers, 107–108
enforcement, 107
market development, 109
media outlets and print publications, 108, 110
nonstandard communication methods, 108
social networking, 108
U.S. Commercial Service, 87
Executive Planet, 143
Expat, 143
Federal districts, 3–4
Federal Tax Service of the Russian Federation (FTS), 93–94
Franchising, 97–98
Get Taxi, 209–211
Global Entrepreneurship Monitor report, 76
Globalization and World Cities Research Network, 17
Global Leadership and Organizational Behavior Effectiveness (GLOBE) study
autonomous style, 136–138
charismatic/value-based style, 135
cultural dimensions, 134
cultural parameters, 137
humane style, 135
leadership and societal culture, 134
participative style, 135
self-protective style, 136
team-oriented style, 135
Highly centralized governance
industrial revolution, 119
politico-economic liberalization, 121
problem-solving attitudes, 121
repressive political system, 120
socioeconomic dependency, 119
Soviet laws, 119–120
Soviet penitentiary system, 120
Hofstede’s cultural dimensions
comprehensive framework, 128–129
Individualism versus Collectivism, 129–130
masculinity versus femininity, 130
Power Distance Index (PDI), 129
Uncertainty Avoidance Index, 130
“Horizon” framework, 151
Individualism versus Collectivism (IDV), 129–130
Indulgence, 131
Information and communication technology (ICT) infrastructure
active subscribers, 43
average cost of internet access, 45
average data transmission speed, 46
expenditures by organization, 42
fixed broadband internet access subscribers, 42, 46
internet access, 41–42
internet broadband access quality, 45
mobile radio telephone communications subscribers, 43
number of PCs with internet access, 44
own web sites, 44
Information sources, 170–176
Intellectual property rights (IPR), 112
Joint ventures/licensing, 99–100
Lada Automotive, 214–218
Local professional services, 111
Masculinity, 132
Masculinity versus Femininity (MAS), 130
MasterCard Global Destination Cities Index, 17
Meetings, 158, 159
Military district, 4
Ministry of Economic Development (MED), 101
Moscow city investment
business activity, 23–25
business and financial services, 42–43
credit institutions, 48
employment, 49, 50
professional outsourcing services, 44
providers, 47
commercial real estate access
average class A office rent, 34
average warehouse rental rates, 35
high-quality commercial space, 33
high-quality warehousing, 35
lease conditions in retail centers, 34
vacancy rate, 33
culture, leisure, and entertainment, 61, 63
economic and financial stability
balanced financial results, 31
budget deficit, 29
budget indicators, 30
public debt, 30, 31
economic-geographical position, 21–24
educational infrastructure
academic institutions, 60
consumer sophistication, 56, 58
Council of International Schools, 62
general education schools, 61
higher education institutions, 60, 62
preschool educational centers, 58, 60, 61
electricity availability, 40–41
housing and hotels
apartment rental rates, 54
average cost, 53
dynamics and availability, 52–53
hotel room cost, 53
industry development scheme, 53
networks development, 54
new residential construction and financing, 53
ICT infrastructure
active subscribers, 43
average cost of internet access, 45
average data transmission speed, 46
expenditures by organization, 42
fixed broadband internet access subscribers, 42, 46
internet access, 41–42
internet broadband access quality, 45
mobile radio telephone communications subscribers, 43
number of PCs with internet access, 44
own web sites, 44
investment activity
foreign direct investment inflows, 26–27
stock in fixed assets, 24–26
labor force
adult population and higher education, 28
average hourly labor rates, 29
economically active population, 27
unemployment rate, 27, 28
Moscow City Investment Agency, 16–17
opportunities
average per capita income, 19
gross regional product, 19–23
money spent, 20
ratio of outstanding loans, 21
Russia’s retail trade turnover, 18
urban agglomerations, 17, 18
volume of individuals’ deposits, 20
public safety
crime rates, 65, 66
police staff, 67
residents and guests, 66
safety index, 67
traffic accidents, 65, 66
public transportation
average public transport fares, 65
metro (subway) lines, 64
Moscow Metro, 63
volume of passengers, 64
research and development
inventions and models, 51
metropolitan area, 47, 48
organizations involved in, 50
personnel employed in, 51
software and multimedia design, 49
taxation, 51–52
taxation of legal entities
corporate profit tax rates, 32
land tax exemptions and investment tax credits, 33
standard value added tax rates, 32
tax benefits, 31
trade and public catering infrastructure
catering enterprises, 58
food price index, 57
food stuff prices, 55
international consumer brands, 57
market turnover dynamics, 59
quality of life, 54–55
restaurants, 59–60
retail facilities, 58
retail trade facilities, 55
turnover dynamics, 56
transportation infrastructure
airline passengers, 36
development, 40
hard surface roads, 37–38
radial-ring road design, 37
rail transport density, 39
railway passengers, 39
retail gasoline prices, 38
road haulage, 38
road network density, 37
Moscow Railway Center, 39
Negotiation process, 141
PickPoint, 103
Potential support ratio, 124
Power distance, 132
Power Distance Index (PDI), 129
Presentations, 159
Profits tax, 94–95
Public sector marketing, 72
Regional analysis
Belgium, 2
Central Federal District, 6, 9
comparative investment profiles, 13–16
economic characteristics, 6–8
exporting and importing regions, 10–11
federal administrative subjects, 2–3
federal districts and economic regions, 3–4
foreign direct investment, 5
Japan, 1–2
market dynamics variation, 2
military district, 4
Moscow City Investment Agency (see Moscow city investment)
regional governance and development, 5
Russian Investment Agency, 12–13
Singapore, 2
total foreign portfolio investment, 9
WAIPA, 5
World Investment Report, 9
Religion, 126–127
Russia’s national profile
Hofstede’s cultural dimensions
comprehensive framework, 128–129
Individualism versus Collectivism, 129–130
masculinity versus femininity, 130
Power Distance Index (PDI), 129
Uncertainty Avoidance Index, 130
pragmatic vs. normative approach
GLOBE study, 133–138
individualism, 132
indulgence, 131, 133
long-term orientation, 133
masculinity, 132
power distance, 132
uncertainty avoidance, 133
World Values Survey, 138–140
Self-expression values, 139
Skill development
cases, 207–242
cross-cultural negotiations, 191–194
export market research, 199–202
International Market Research in the Health and Wellness Sector, 195–196
international market strategy, 182–185
joint venture manufacturing partnership, 203–204
location selection, 180–181
strategic assessment and organizational logistics, 186–190
take-home final exam assignment, 205–206
tariffs, trade barriers and leads, 197–198
Small- and medium-sized enterprises (SME), 73
characteristics, 79
economic activity, 82
financial instruments, 83–84
GEM reports, 76, 84–85
limitations, 80
microenterprises, 80
product innovation/competitiveness index, 86–87
regional structure, 83
revenue growth, 82–83
Russia vs. European countries, 81
sectorial/industrial structure, 81
structural renewal, 85
technological innovations, 80
turnover, 80, 82
Small business and entrepreneurship
early-stage entrepreneurial activity, 77
e-commerce, 71–72
enablers and constraints, 78
entrepreneurial environment, 78
foreign investment and technology transfer, 73
free market developments, 75
Global Entrepreneurship Monitor report, 76
international trade and foreign direct investment, 72
large corporations, 72–73
large-size foreign-based corporations, 73–74
restrictive legislation and constraints, 75
small- and medium-sized enterprises, 73
characteristics, 79
economic activity, 82
financial instruments, 83–84
GEM reports, 76, 84–85
limitations, 80
microenterprises, 80
product innovation/competitiveness index, 86–87
regional structure, 83
revenue growth, 82–83
Russia vs. European countries, 81
sectorial/industrial structure, 81
structural renewal, 85
technological innovations, 80
turnover, 80, 82
state-owned enterprises, 74
TACIS program, 75
total entrepreneurial activity key indicators, 77
Social welfare taxes, 96
Stalin’s harsh prosecution system, 120
Starbucks, 211–213
State-owned enterprises (SOEs), 74
Sukhoi Superjet 100, 219–238
Survival values, 139
Targeted Investment Program of Moscow, 40
Technical Assistance to the Commonwealth of Independent States (TACIS) program, 75
Total dependency ratio, 124
Uncertainty avoidance, 133
Uncertainty Avoidance Index (UAI), 130
Value added tax (VAT), 95
World Association of Investment Agencies (WAIPA), 5
World Intellectual Property Organization (WIPO), 98
World Investment Report, 9
World Values Survey (WVS), 138–140
Youth dependency ratio, 124