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End User License Agreement
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End User License Agreement
by Peter Baines
Doing Good By Doing Good: Why Creating Shared Value is the Key to Powering Business Growth and Innovation
Acknowledgements
Preface
Introduction: Clarity comes with action
Shared value
Who should read this book?
The message
Dreamers of the day
Chapter 1: Is there a better way?
A paradigm shift
The traditional approach
Missed opportunities
A way forward
Constraints on the charity sector
Two different rule books
A need for balance
Chapter 2: How to engage
Entering the for-purpose sector
Channels of engagement
Further strategies
Chapter 3: Business Benefits of engagement
Measurable returns: expect them and demand them
A simple model of business benefits
Chapter 4: Small Business: the multiplier effect
WordStorm: the value of in-kind support
Churchill Education: connecting through shared personal values
Chapter 5: Medium-sized business: aligning values and purpose
Jellis Craig: a multilayered approach
Narta: a focused, long-term commitment
Chapter 6: Large Business: strategic investment
Optus: an integrated shared value model
Unilever Global: driving sustainability for business advantage
TOMS: the genius of a simple model
Chapter 7: The Origin Story
Shared value at work — the Origin way
Assessing and addressing community needs
Ostwald Bros — a contracting partner
Constraints on measuring and reporting
The Origin Foundation
Chapter 8: Charity Taking the lead
Strategic development
It's a crowded marketplace
Make it easier to say yes
How does charity take the lead on this?
Leveraging the CSR investment
Chapter 9: Journey to shared value
Changing the operating model
Winning companies contribute
Shared value requires change
The CSR participation continuum
Shared value and innovation
The critics of shared value
Chapter 10: Measuring and reporting
Benchmarking and measuring
Reporting indices
How and what to report
Voluntary reporting
Compulsory reporting
Chapter 11: Value of shared experiences
Hands Across the Water
OzHarvest
Humpty Dumpty Foundation
Chapter 12: Selecting a charity partner
The guiding principles
The next step
Sharing the pie
Afterword: Looking forward — what's on the horizon
Index
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