Index

$25,000 Pyramid, 36

A

accessibility, 173–81

affordances, 151–53

Agile development, 4, 118

Animal, Vegetable, or Mineral?, 42–47

Apple, 143

apps, mobile, 155-59

average user, 9

myth of the, 18, 108

B

Beat the Clock, 85

Big Bang Theory of Web Design, 89

big honking report, 4, 117

Breadcrumbs, 79–80

Brin, Sergey, 26

browse-dominant users, 59

browser

what users say it is, 26

browsing, 60–62

Brundlefly, 162

Burma-Shave, 29

C

Calvin and Hobbes, 153, 191

Camtasia, 122, 163

Cascading Style Sheets (CSS)

and accessibility, 181

earliest use of, 37

and usability, 171

clickability, 15, 37

Collyer, Bud, 85

conventions, 29–33, 64

culture clash, 107

cursor, 37, 152

D–E

delight, 155–56

designing

conventions and, 29–33

Home page, 84

navigation, 54

and satisficing, 24–25

Web sites, intention vs. reality, 21, 23

do-it-yourself usability testing, 115

Elements of Style, The, 49

expert usability review, 3

F

FAQ list, 165, 171

“Farmer and the Cowman Should Be Friends, The,” 102

Flat design, 152–53

focus groups, 112–13

font size, in browser, 173

forms, 46–47, 67

G

golden goose, temptation to kill, 99–100

goodwill reservoir, 166–71

H

Hansel and Gretel, 79

happy talk, eliminating, 50

Hatch, Sen. Orrin, Web site, viii

Holmes, Sherlock, 7

Home page

cluttered, 39

designing, 84

happy talk on, 50

link to, 70

hover, 152

I–K

instructions, eliminating, 51–52

Ive, Jonathan, x, 184

Jarrett, Caroline, 40, 46, 194

Jobs, Steve, x, 184

“kayak” problems, 139

Klein, Gary, 24–25

Kleiner, Art, 107

Krug’s laws of usability, 10–11, 43, 49

L

Larson, Gary, 23

Lean startup, 4, 114

Lincoln, Abraham, 145

link-dominant users, 59

links, visited vs. unvisited, 190

logo. See Site ID

M

memorability, 159

mensch, 164

mindless choices, 42–47

mirroring, 161

mission statement, 95

mobile

apps, 155

usability testing, 160

Mobile First, 147–49

muddling through, 25–27

N

names, importance of, 14

navigation

conventions, 64

designing, 58

lower-level, 72

persistent, 66

revealing content, 63

needless words, omitting, 48–52

new feature requests, 139

Nielsen, Jakob, xi, 54, 58–59, 96, 115, 121

noise. See visual noise

Norman, Don, 151

P

page name

importance of, 74–76

matching what user clicked, 76

position on page, 75

persistent navigation, 66

primary navigation. See Sections

Prince and the Pauper, The, 26

printer-friendly pages, 171

promos

content promos, 86

feature promos, 86

pull-down menus, limitations of, 108–09

R

recruiting test participants, 120–21

Redish, Janice (Ginny), 40, 41, 46, 179, 194

registration, 87, 99

reinventing the wheel, 31

religious debates, 103, 104, 109

reservoir of goodwill, 166–71

responsive design, 149, 150

“right” way to design Web sites, 7

Rosenfeld, Louis, 194

S

satisficing, 24–25

scanning pages, 22–23

scent of information, 43,

script for usability test, 125, 127–36

search box, 16–17, 30, 58, 71–72, 86, 99

on Home page, 86

options, 71

wording, 71

search-dominant users, 58

secondary navigation. See subsections

section fronts, 50

Sections, 69–70

signifiers, 151

Site ID, 67–68

sizzle, 169

slow-loading pages, 59

stop signs, 29

street signs, 64, 74

subsections, 68–69

T

tabs, 80–81

color coding, 81

importance of drawing correctly, 81

tagline, 93, 95–98

Talking Heads, 55

teleportation, 62, 67, 92

Theofanos, Mary, 179

tradeoffs, 145–47

tragedy of the commons, 100

trunk test, 82–83

U

usability

attributes of, 155

defined, 9

usability lab, 115

usability testing, 3, 110

do-it-yourself, 115

vs. focus groups, 112–13

of mobile devices, 160–63

number of users to test, 119

observers, 124

recruiting participants, 120–21

remote, 140

reviewing results, 137–39

sample session, 127

unmoderated, 140

value of starting early, 115

what to test, 124

User Experience Design (UXD, UX), x, 183

UserTesting.com, 140

Utilities, 65, 69–70

V–Z

validator, accessibility, 177

visual hierarchy, 33–36

visual noise, 38

Welcome blurb, 93

White, E. B., 49

xkcd, 194

Zuckerberg, Mark, 26