DAVE HOFFMANN USED a shipping tube to deliver a photograph that pops. To create this dramatic image Dave fired one flash straight down through a 15-inch cardboard shipping tube, creating a nice crisp spotlight feel on the basketball. This created a contrast from the hard light that put the lower end of the ball into near darkness, so Dave brought it back up by throwing a touch of fill at the bottom half of the ball from a snooted strobe low and upfront, so he wouldn’t lose that spotlight effect.
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