Footnotes

Chapter 2

1. Los Angeles Times, “The Zuckerberg Revolution,” November 28, 2010, http://articles.latimes.com/2010/nov/28/opinion/la-oe-gabler-zuckerberg-20101128

Chapter 5

1. Quantcast 2011.

Chapter 7

1. Merino, Faith, “Dennis Crowley: Foursquare now has 5M users,” VatorNews, August 2010.

Chapter 8

1. Source: http://dailycaller.com/2010/10/28/president-obamas-liberal-blogger-chat/

2. “Time to Rethink Your Corporate Blogging Ideas,” by Josh Bernoff (Forrester Research)

Chapter 11

1. However, this is shifting with the gradual evolution of interactive television services, in addition to the delivery of such services, for example IPTV.

Chapter 18

1. http://www.booz.com/global/home/what_we_do/services/marketing/42058081/MME

2. Habitat blames intern for Twitter PR Disaster: http://news.sky.com/home/business/article/15319105