Index
A
A123 Systems, 94
accountability when answering questions, 136–137
Active Listening 133–134
to multiple questions, 133–134
silent reactions and, 135
speed of Q&A responses, 131–132
understanding questions before answering, 146
“Aha!” Moments, 32–33
airline example (flow of presentations), 34–35
Alito, Samuel, 149
all-caps, initial caps versus, 71–72
Allen, George, 122
Allen, Woody, 22
anecdotes 50–52 See human interest stories
animation 168–169
pausing, 168–169
of text, 80–81
tips for, 82–83
answers, keeping short 144–145 See also Q&A sessions
Archimedes, 32
Armstrong, Louis, 163
Army (U.S.), 24–25
Arnheim, Rudolf, 165
Art and Visual Perception (Arnheim), 165
The Art of Conversation (Blyth), 89
asking questions, customizing presentations, 6
audience 36–37
assuming intelligence of, 36–37
avoiding disconnect with, 10–11
benefits for, 44–45
concentration on, 95–98
connecting with, 8–9, 24–25, 160–163
Audience Advocacy, 46–49
B
Ball, Lucille, 160
Ballmer, Steve, 45
Barber, Red, 115
basketball example, 124–125
“Be All That You Can Be” slogan, 24–25
Bell, Alexander Graham, 32
Bellet, David, 144
benefit statements 10–11 See WIIFY (What’s In It For You?)
benefits for audience, 44–45
Blanchett, Cate, 22
Blumenthal, Richard, 147
Blyth, Catherine, 89
Bodow, Steve, 45
body language, 118–119
“Body Wrap” position, 118–119
Bohan, Caren, 141
Bonding: Building the Foundations of Secure Attachment and Independence (Klaus, Kennell, Klaus), 89
Brand, Rachel, 149
breath, pausing for, 103–104
breathing, 121
brevity in answering questions 144–145 See also length of presentations; slogans
Brillat-Savarin, Jean Anthelme, 127
bullets, clarity of, 67–68
Bumiller, Elisabeth, 84
C
cadence of voice, 101–102
call to action, 44–45
capitalization, all-caps versus initial caps, 71–72
Cervantes, Miguel, 38
Chaucer, Geoffrey, 32
Chronological Flow Structure, 17
Cisco Systems, 158–159
Clear and to the Point: 8 Psychological Principles for Compelling PowerPoint Presentations (Kosslyn), 62
Clinton, Bill, 26, 50, 106–107
Clooney, George, 91
The Cognitive Style of PowerPoint (Tufte), 57
Colbert, Stephen, 161
combining pictures and text, 64–66
communication in sales, 60–61
complex slides, usefulness of, 84–85
concentration on audience reaction, 95–98
confidence when presenting, 113–114
connection with audience, 8–9, 24–25, 160–163
contemporization, customizing presentations, 6
contextual perception, 155
contrast colors in graphics, 75, 77
conversational style, 89–90, 93–94, 161
Bill Clinton, 106–107
Edward R. Murrow, 91–92
Elizabeth Dole, 108
Vin Scully, 115
Cooper, Anderson, 58
Corona, 78–79
Courage and Consequence: My Life as a Conservative in the Fight (Rove), 48
Couric, Katie, 58
Cramer, Jim, 142–143
The Curious Case of Benjamin Button (film), 22
Curtis, Neil, 38
customizing presentations, 5–7
D
The Daily Show (television program), 135, 142
Danticat, Edwidge, 42–43
Davis, Julie Hirschfeld, 149
delivery style 118–119
body language, 118–119
concentration on audience reaction, 95–98
confidence in, 113–114
first impressions, 124–125
food and drink when speaking, 127
group dynamics, 106–107
nervousness, overcoming, 99–100, 116–117
pausing for breath, 103–104
person-to-person conversation, 91–94, 108, 115
position (sitting versus standing), 111–112
speaking cadence, 101–102
speed of speaking, 109
tips for, 126
unwords, 120–121
verbal gaffes, 122–123
DeNiro, Robert, 138
Dershowitz, Alan, 142
DiMaggio, Joe, 113
direct references, customizing presentations, 6
disconnect with audience, avoiding, 10–11
documents, presentations versus, 55–58, 158–159
Dodd, Christopher, 147
Dole, Elizabeth, 108
Douthat, Ross, 147
drafts of presentations, 40–41
drinks when speaking, 127
Duarte, Nancy, 85
Dukakis, Michael, 26
E
elephant poem example, 155
elevator pitches, 28–29
empathy, 160–163
Engel, Richard, 84
Epictetus, 132
Erasmus, 105
exaggeration, avoiding, 38–39
eye contact, 89–90, 105–107, 161
F
Fallon, Jimmy, 161
false assumption questions, answering, 140–141
fast talking, 109
fear of public speaking, overcoming, 95–100, 116–117
Feldshuh, Tovah, 97
Ferguson, Craig, 161
Fields, Dorothy, 101
“Fig Leaf” position, 118–119
filler words, 120–121
Fincher, David, 22
first impressions, 124–125
first slide, customizing presentations, 7
flow of presentations, 34–35
Flow Structures of presentations, 16–17
fonts, serif versus sans serif, 73–74
food and drink when speaking, 127
The 48 Laws of Power (Greene), 31
free throw line example, 124–125
frequently asked questions, answering, 136–137
G
Gallo, Carmine, 38
Geithner, Timothy, 118
The Godfather, Part II (film), 49
Good Night, and Good Luck (film), 91
Goodman, Benny, 116
Gould, Glenn, 116
graphics 82–83
animation tips, 82–83
clarity of text, 67–68
headlines versus sentences, 59
initial caps versus all-caps, 71–72
picture/text combinations, 64–66
serif versus sans serif fonts, 73–74
storytelling versus, 55–58, 158–159
synchronizing with linguistics, 156–157, 168–169
text animation, 80–81
Graphics Synchronization skills, 169
Greene, Robert, 31
Greenhouse, Linda, 151
group dynamics, 106–107
Gypsy (musical), 116
H
Halperin, Mark, 48
Hamlet (Shakespeare), 144
Hammes, Thomas X., 85
handedness, 164–167
Hardy, Oliver, 135
Hayward, Tony, 122
headline style, sentence style versus, 59, 71–72
Heifetz, Jascha, 113
Heilemann, John, 48
Hoffman, Dustin, 138
Horowitz, Vladimir, 95
“How NOT to Use PowerPoint” (McMillan), 69
human interest stories, 50–52
humor in presentations, 12–13
hyperbole, avoiding, 38–39
I
“If” (Kipling), 97
inferior angle, 111
initial caps, all-caps versus, 71–72
integration 155
contextual perception and, 155
graphics with linguistics, 156–157
of presentation components, 170–171
intelligence of audience, assuming, 36–37
interpersonal communication 93–94 See person-to-person conversation
interviews, tips for, 126
intuitiveness of presentations, 36–37
iPhone, 36–37
IPO road shows, 94
length of, 27
Irena’s Vow (Broadway play), 97
Irving, John, 40–41
J
job interviews, tips for, 126
Jobs, Steve, 38–39
jokes, avoiding, 12–13
K
Kagan, Elena, 149–152
Kaine, Tim, 147
“Keeping Your Foot Away from Your Mouth” (Zaslow), 123
Kennell, John H., 89
Kern, Jerome, 101
Kimmel, Jimmy, 161
King, Larry, 161
Klaus, Marshall H., 89
Klaus, Phyllis H., 89
Kounios, John, 32
L
Lane, Robert, 62
LaSalle, Mick, 22
Laurel, Stan, 135
left versus right, 164–167
length of presentations, 18–19, 26–27
Leno, Jay, 161
Letterman, David, 17, 120, 161
Lincoln, Abraham, 14
linguistics, synchronizing graphics with, 156–157, 168–169
listening 133–134
to multiple questions, 133–134
silent reactions and, 135
speed of Q&A responses, 131–132
understanding questions before answering, 146
localization, customizing presentations, 6
Lott, Trent, 122
Loven, Jennifer, 141
Lublin, Joann, 136
Luce, Clare Boothe, 28
M
Mad Money (television program), 143
Madoff, Bernie, 142–143
Maher, Bill, 161
Mattis, James N., 84
McChrystal, Stanley A., 84, 122
McMaster, H. R., 84
McMillan, Don, 69
Mental Method of Presenting, 96
Microsoft, 44–45
Mies van der Rohe, Ludwig, 27
military, PowerPoint usage, 84–85
Milk (film), 22
“Miss Otis Regrets” (Porter), 151
mistakes 142–143
admitting when questioned, 142–143
during speaking, 122–123
Morgan, Frank, 5
Moschitta, John Jr., 109
Muller, James E., 46–47
multiple drafts of presentations, 40–41
multiple presenters to multiple audiences with single presentation, 158–159
multiple questions, listening to, 133–134
“Murder Boards” (preparation for Q&A sessions), 149–150
Murrow, Edward R., 91–92
Mutual of Omaha, 32
mutual references, customizing presentations, 6
N
“naming things” process, 20–21
Navy (U.S.), 75
nervousness, overcoming, 99–100, 116–117
New York Times, 80
Newton, Isaac, 32
Nichols, Mike, 20–21
Numerical Flow Structure, 17
O
Obama, Barack, 8–9, 26, 28–29, 48, 50, 118, 120–122, 133–134, 141, 149, 151
Olivier, Laurence, 116
The Oprah Winfrey Show (television program), 160
Orszag, Peter, 118
ownership, 15
P
Paul, Rand, 147
pausing, 109
to breathe, 103–104
during presentations, 63, 78–79, 168–169
Peabody, Francis W., 46
Penn, Sean, 22
Perahia, Murray, 95–96
perception of presentations, 62–63, 78–79, 164–167
person-to-person conversation, 93–94, 161
Bill Clinton, 106–107
Edward R. Murrow, 91–92
Elizabeth Dole, 108
Vin Scully, 115
persuasion, power of “you,” 8–9, 44–45
Phelps, Michael, 99–100
phrases, positive phrases in presentations, 38–39
The Physiology of Taste: Or, Meditations on Transcendental Gastronomy (Brillat-Savarin, 127
Pickford, Mary, 160
pictures, combining with text, 64–66
politicians, spinning the message, 147–148
Pollan, Michael, 127
Polonius, 144
Pope, Alexander, 123
Portelli, Bill, 36
Porter, Cole, 151
position (sitting versus standing), 111–112
positive phrases in presentations, 38–39
posture, 162
Powell, Colin, 140
practicing presentations, 30–31, 113–114, 123
preparation for presentations 20–21
“naming things” process, 20–21
time required, 18–19
preparation for Q&A sessions, 149–150
The Presentation Secrets of Steve Jobs: How to Be Insanely Great in Front of Any Audience (Gallo), 38
Presentation Zen: Simple Ideas on Presentation Design and Delivery (Reynolds), 85
Presentation-as-Document Syndrome, 55–58
presentations 155
contextual perception, 155
customizing, 5–7
delivery style 118–119 See delivery style
documents versus, 55–58, 158–159
flow of, 34–35
human perception and, 62–63, 78–79, 164–167
humor in, 12–13
integration of components, 170–171
key factors in, 160–163
multiple drafts of, 40–41
pausing during, 63, 78–79, 168–169
practicing, 30–31, 113–114, 123
preparation for 20–21
“naming things” process, 20–21
time required, 18–19
sending previews of, 60–61
structure of, 16–17
presidential speechwriting, 14
previews of presentation, sending, 60–61
prompts, headline style, 59
public speaking, overcoming fear of, 95–100, 116–117
Publius Syrus, 31
Q
Q&A sessions 136–137
accountability in, 136–137
admitting mistakes, 142–143
false assumption questions, 140–141
multiple questions, 133–134
preparation for, 149–150
refusal to answer questions, 151–152
short answers, 144–145
silent reactions, 135
speed of responses during, 131–132
spinning the message, avoiding, 147–148
spinning versus Topspin, 138–139
understanding questions before answering, 146
questions, asking, customizing presentations, 6
R
reading slides, 69–70
redirection, 99
Reeves, Rosser, 29
refusal to answer questions, 151–152
rehearsing 30–31 See practicing presentations
Reid, Chip, 141
rewriting, 40–41
Reynolds, Garr, 85
Rice, Jerry, 146
Riddle, Nelson, 102
right versus left, 164–167
Robbins, Jerome, 116
Roberts, John G., 149
Romer, Christina, 118
Rove, Karl, 48–49
Rubino, Mike, 94
S
Safire, William, 32
sales, as in-person communication, 60–61
sans serif fonts, serif fonts versus, 73–74
Saxe, John Godfrey, 155
Scully, Vin, 115
sentence style, headline style versus, 59, 71–72
serif fonts, sans serif fonts versus, 73–74
The Seven Habits of Highly Effective People (Covey), 41
Seward, William, 14
shading, slides, 67–68
Shakespeare, William, 144
short answers, 144–145
Show Me! What Brain Research Says about Visuals in PowerPoint (Kosslyn and Lane), 62
silent reactions when listening, 135
Simon, Carly, 116
simplicity of presentations, 36–37
Sinatra, Frank, 101–102
sitting versus standing, 111–112, 162
Skelton, Red, 135
Skutnik, Lenny, 50
Slide Sorter view, 42–43
slides 84–85
complex slides, usefulness of, 84–85
describing during presentation, 156–157
pausing while viewing, 63, 78–79, 168–169
picture/text combinations, 64–66
as presentation previews, 60–61
reading, 69–70
slide:ology (Duarte), 85
smiling, 163
“So What?” Syndrome, 10–11
Sondheim, Stephen, 116
Sorensen, Ted, 14
Sotomayor, Sonia, 149
spaced learning, 40–41
speaking cadence, 101–102
speaking speed, 109
speaking style 118–119 See delivery style
speed of Q&A responses, 131–132
speed of speech, 109
spinning the message 147–148
avoiding, 147–148
Topspin versus, 138–139
stage fright, 950
“Stand at Parade Rest” position, 119
standing versus sitting, 111–112, 162
Stewart, Jon, 12, 28, 135, 142–143, 151, 161–162
storyboarding, 42–43
storytelling 55–58
graphics versus, 55–58, 158–159
human interest stories, 50–52
in presentations, 22–23, 36–37
structure of presentations, 16–17
structured relaxation, 100
Summers, Larry, 118
superior angle, 111
supporting data, customizing presentations, 6
sympathy, 160
synchronizing graphics and linguistics, 156–157, 168–169
T
talking fast, 109
Tatum, Art, 113
Te Kanawa, Kiri, 103–104
teleology, 41
television appearances, tips for, 126
terminology, positive phrases in presentations, 38–39
Terzioglu, Kaan, 159
text 80–81
animating, 80–81
clarity of, 67–68
combining with pictures, 64–66
inital caps versus all-caps, 71–72
serif versus sans serif fonts, 73–74
Thurmond, Strom, 122
Time (magazine), 8
time required for preparation, 18–19
Titian, 111–112
Title Plus statements, 156–157
Toobin, Jeffrey, 16–17
Topspin, spinning the message versus, 138–139
Torres, Dara, 99–100
Trujillo, Jason, 31
Tufte, Edward, 57
U
U.S. Army, 24–25
U.S. Navy, 75
understanding questions before answering, 146
Unique Selling Proposition (USP), 29
unwords, 120–121
V
value, adding, 15
Van Sant, Gus, 22
Vasey, Matt, 156–157
verbal gaffes, 122–123
Verbalization, 30–31, 42–43, 113–114, 123, 149–150
Vicky Cristina Barcelona (film), 22
Vieau, Dave, 94
The Visual Display of Quantitative Information (Tufte), 57
visualization, 100
W
Wag the Dog (film), 138
Wall Street Journal, 93
Wallace, Mike, 1
Warhol, Andy, 19
“The Way You Look Tonight,” 101
“We Have Met the Enemy and He Is PowerPoint” (Bumiller), 84
Weil, Andrew, 16–17
Wells, Orson, 116
“What keeps you up at night?” question, answering, 136–137
“When You’re Smiling, the Whole World Smiles with You” (Armstrong), 163
“Why Gen-Y Johnny Can’t Read Nonverbal Cues” (Wall Street Journal), 93
Why Men Don’t Listen and Women Can’t Read Maps: How We’re Different and What to Do About It, 79
WIIFY (What’s In It For You?), 10–11, 25
Williams, Brian, 58
The Wizard of Oz (film), 5–7
Y
Yards After Catch (YAC), 146
Z
Zaslow, Jeffrey, 123
Zeleny, Jeff, 133–134